The "Elevate" by MAPS Podcast

In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.

This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was "One Team, One Voice: The Impact of Centralized Medical Content Development" and includes results from a survey that was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.

When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPharmaceuticals’ experience and discuss the milestones that signal a shift. Hear about the case for change, navigating the transition, and the crucial role technology plays in enabling long-term success.

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing and considerations for medical education.

Join Sam Matthew, an independent consultant at Inago Life Sciences specializing in expedited publications, alongside Raghuraj Putage, the function head of medical communications at Inago. They delve into the critical role of expedited publications during health emergencies like COVID-19, emphasizing the balance between speed and research integrity. The duo discusses the transformative impact these publications have on therapies such as gene and CAR T-cell therapies and the ethical challenges faced, advocating for transparency in the fast-paced pharmaceutical landscape.

The Times Higher Education recently reported that Bluesky has overtaken X in hosting posts related to new academic research. And yet many Medical Affairs teams aren't equipped to maximize the potential of this emerging resources. Here we speak with Mike Taylor, Head of Data Insights, at Altmetric, and Carlos Areia, Senior Data Scientist at Altmetric about the uses of Bluesky in comparison with exiting social media platforms, and how Medical Affairs can leverage this resource for insights, KOL identification/mapping, data dissemination and more. 

Believe it or not, the field of Kardashian studies can inform the ways Medical Affair professionals identify and understand influencers and influence in the space of science communications. Here we talk with Mike Taylor, Head of Data Insights at Altmetric, and Carlos Areia, Senior Data Scientist at Altmetric about making sense of what is otherwise certainly nonsense. 

In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they seek and trust. You will learn about how their content needs and preference are evolving and the factors driving their information choices and educational needs. A must listen for those looking to advance their HCP engagement with practical tips to enhance your medical education strategy. 

AI and Generative AI seem to be a part of every webinar, conference, and conversation these days.  Most of you are probably experimenting with AI for personal use and may even be having success with the use of AI in your day-to-day work.  However, the technology and use cases are ever-evolving.  Today's podcast will explore three proof-of-concept (POC) use cases from recent work in the field of Medical Information.

In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive successful drug launches. Industry experts from Pfizer and Veeva discuss strategies for engaging these key influencers to optimize launch success.