The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn
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Dec 23, 2022 • 14min

SPI 640: My Tik-Tok Challenge (Results)

#640 When you consume TikTok, it consumes you. Feel free to quote me on this. If you've been keeping up with my Friday updates, you know about my 30-day TikTok challenge. So what are the final results? Long story short, I'm not doing TikTok anymore. One obvious reason is that none of my videos took off during these thirty days. But there's an even bigger reason behind my decision. That's actually the most valuable lesson to come out of this experiment. You see, it's not that TikTok is bad and you shouldn't try it for your brand. The real problem is that it's way too good! What do I mean by that? Listen in on today's talk to get the details, but the takeaway is that your mindset on TikTok can save you countless hours in the long run. Join me to learn more! Show notes and more at SmartPassiveIncome.com/session640.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 21, 2022 • 38min

SPI 639: How Passive Is a Physical Product Business (REALLY) With Jeff Sheldon

#639 Having your audience along for the ride as you create digital products to serve them is an incredible tool that increases engagement and connection. But is it wise to use this same strategy for physical products? With knockoffs being a massive concern, is it safe to use open platforms like Kickstarter to fund and launch your best ideas? Those are some of the questions I explore with my returning guest, Jeff Sheldon. He is the founder of Ugmonk, a design studio focused on impeccably crafted home, office, and clothing products. This chat gives us an inside look at what it takes to turn your vision into something tangible and successfully compete in the premium market. Jeff and I discuss the realities of manufacturing and distribution, share advice for finding a niche, and debate the pros and cons of selling digital and physical products. With additional tips for working from home and using ads to find new customers, there's something here for any entrepreneur! Show notes and more at SmartPassiveIncome.com/session639.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 16, 2022 • 14min

SPI 638: Are YouTube Shorts Helping or Hurting Your Channel?

#638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms launch new formats, posts that take advantage of them typically see a nice algorithm boost. That's an opportunity I jumped on with Deep Pocket Monster, my Pokémon channel. So what were the results? Well, it's complicated. You see, some of my Shorts amassed over 15 million views. But, if you listen in on today's episode, you'll hear how that actually ended up hurting my channel. That said, YouTube has since addressed concerns like mine and committed to some incredible new features. So is now the perfect time to reconsider Shorts? Join me for this chat to find out more, and stay tuned because the results of my 30-day TikTok challenge are coming next week. Show notes and more SmartPassiveIncome.com/session638.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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17 snips
Dec 14, 2022 • 49min

SPI 637: Becoming an Efficient Entrepreneur with Jason Feifer from Entrepreneur Magazine

#637 You want to clear up your schedule before starting work on the big project you're passionate about, right? Here's the thing. It's not going to happen. If you perceive time as a barrier, you will never get started. So how do we create more time when our calendars are full? How do we stop procrastinating and progress toward our goals today? If anyone can answer those questions for us, it's the guest joining me today. Jason Feifer is the editor-in-chief of Entrepreneur magazine. He gets to talk to the world's most successful people every day and has compiled the patterns that have come up in an incredible book, Build for Tomorrow. Right from the start, this chat with Jason provides us with the blueprint to understand how we work and start building our productivity infrastructure. This is an essential conversation that highlights the qualities of high-achieving entrepreneurs and uncovers the path to success in career, business, and life! Show notes and more at SmartPassiveIncome.com/session637.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 9, 2022 • 13min

SPI 636: The Video I Deleted the Moment I Published It

#636 My 30-day TikTok challenge isn't going great. In fact, my numbers so far are pretty abysmal. Even so, I just decided to delete a video that really had the potential to go viral (in more ways than one). You'll have to listen in on today's episode to find out what was in the video, though. Let's just say that podcasting can get nasty sometimes! But what I want to talk about is much more important than this one post I knew was a mistake the second I uploaded it. You see, being honest with ourselves about the value we provide and the message we want to be known for is vital. To help you stop chasing vanity numbers and discover your most powerful voice, I want to share the series of questions I always ask myself when I create content. Join me for this quick update to learn more! Show notes and more at SmartPassiveIncome.com/session636.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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4 snips
Dec 7, 2022 • 45min

SPI 635: Hiring a Team, Building to Sell, and YouTube in 2023 with Sean Cannell

#635 Could you sell your business? You might not want to, but here's the thing. If your company can be sold, it means you're running it with the best systems in place for maximum growth and time off! I'm excited to have Sean Cannell of Think Media back on the show. He's been a guest on episode 328, where he shared the strategies that led to his success on YouTube. Today, we get into the updated tactics creators need to be aware of going into 2023. He has also transitioned his personal brand to a team brand, all while scaling his company and freeing up more time to focus on family and health. Join us for this chat to discover Sean's three-step methodology for growth, the seven Cs of YouTube success, how to build a team with a shared vision, and why you should prepare your business for sale even if that's not your goal. Show notes and more at SmartPassiveIncome.com/session635.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 2, 2022 • 11min

SPI 634: Different Is Better than Better

#634 What do you do when just making things better is not the answer anymore? You see, our courses at SPI have helped thousands of people find success. And now, through our communities, we're supporting more people than ever on their business journeys. Still, we knew we could do more. The thing is, making things "better" wasn't the answer for us. We had to try something different! That's where our All-Access Pass comes in. This community-powered education experience is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. All for an insane bargain! Listen in on this episode to find out why we're making our educational content more accessible, how this will lead to incredible transformations, and why community-powered courses are the next big thing. We're also hosting a launch party on December 7th. Join us to get access to exclusive founding member discounts and perks! Show notes and more at SmartPassiveIncome.com/session634.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 30, 2022 • 25min

SPI 633: Our BIGGEST Announcement Yet

#633 This is massive. In fact, it is likely the biggest announcement we've ever made at SPI. You see, this launch might completely change your online education journey. Today I'm introducing you to our exciting new All-Access Pass! This community-powered education experience is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. We have a slew of incredible courses that thousands of people have used on their way to success in the business space. Not only that, but we're also running our fantastic communities for entrepreneurs at any level. Still, we knew we could do better. That's where the All-Access Pass comes in to bring all of that together for an insane bargain! Listen in on this special episode to discover more, and join our launch party to get exclusive founding member discounts and perks. See you there! Show notes and more at SmartPassiveIncome.com/session633.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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7 snips
Nov 25, 2022 • 12min

SPI 632: The Truth about Short Attention Spans

#632 There's a huge problem that we have to figure out. If we don't, the time and money we spend creating content will be wasted. So what am I talking about? In this episode, I'm sharing my thoughts on the pandemic of short attention spans. I'm talking about how and why our audiences have become accustomed to TikTok, Reels, and Shorts type of content. Even if we never use these platforms, the time we have at our disposal to capture someone's attention is now shorter than ever. We really only have a second or two to get people to stick around. So how do we optimize our posts for these new content consumption habits? I'm learning a lot as I go through my 30-day TikTok challenge, and I want to share some of my findings with you in this episode. These tips apply to everything from podcast intros to blog posts and are vital for any modern content creator. Enjoy! Show notes and more at SmartPassiveIncome.com/session632.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 23, 2022 • 41min

SPI 631: Brand Deals & Sponsorships for Every Creator with Justin Moore

#631 How do you craft an irresistible pitch for potential sponsors? The biggest insight is that you should make your pitch them-focused instead of you-focused. Many creators start out with the exact opposite approach. They overemphasize how great their YouTube channel, podcast, or blog is and talk too little about how their content aligns with a brand's marketing objectives. My guest today, Justin Moore, is the founder of Creator Wizard. He has helped hundreds of people learn how to find and negotiate brand deals and make millions in the process. So how do you get sponsors even if you don't have a massive audience? What is your number one task as a creator? Who do you reach out to for brand deals, and how do you get them excited to respond? Join us for this epic conversation to get the tools and strategies that can save you from leaving thousands on the table. Enjoy! Show notes and more at SmartPassiveIncome.com/session631.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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