The Pro Church Tools Show with Brady Shearer

Sometimes it can feel like you're putting out a ton of resources into marketing with little to no return. Brady discusses a common pattern of thinking that is holding church marketing back.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? The Sharefaith ad for a website builder (0:40) What a website should do (1:37) A DM from Alex (3:14) A DM from Adam (4:15) You are not your target audience (5:58)   Show Notes & Resources Mentioned Sharefaith Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-church-marketing-fails-ep-018/.

Brady dives into the statistics that prove most people use social proof and reviews to make decisions. He also outlines how your church can use this to their advantage.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Defining social proof (0:31) The 2010 environmental study published by the Wall Street Journal (1:12) An empty restaurant vs. a full one (2:46) 70% of consumers look at reviews before making a purchase (3:36) Facebook and Google reviews (4:22) How GoodNews.Church uses social proof on their website (5:59) Social proof at the bottom of your Plan A Visit and I'm New pages (7:23)   Show Notes & Resources Mentioned 7 Things You Must Understand When Leveraging Social Proof In Your Marketing Efforts How To Use The Psychology Of Social Proof To Your Advantage The Secret To Turning Consumers Green - Wall Street Journal ProChurchPodcast.com The Top 25 Best Church Websites Of 2017 GoodNews.church Flames & Embers on Storytape Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/unstoppable-power-social-proof-ep-017/.

Instagram's algorithm is opening up the opportunity to post more content on the platform. Brady talks about using this to your advantage and boost your follower count.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? How Jordan Syatt (Gary Vee's trainer) grew his Instagram following (0:35) The Instagram algorithm no longer shows every one of your posts (2:45) 3X your post volume to 3X your results (3:58) The advantage churches have (6:24)   Show Notes & Resources Mentioned Jordan Syatt on Instagram 3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3x-instagram-strategy-churches-2018-ep-016/.

Brady talks about some of Pro Church Tools most popular pieces of content and why they succeeded. He also shares how to do the same as churches.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Email from Luke (0:33) The more tickets you have; the better your odds (1:15) The video on why churches shouldn't copy Elevation Church is our most popular piece of content (2:14) 9X out of 10 Brady has no idea if a post will do well or not (2:55) Our post on the best church websites (3:33) Why we started Pro Church Daily (4:30) Balance quantity and quality (4:54)   Show Notes & Resources Mentioned Why You Should Never Copy Elevation Church 5X Your Pastoral Care Ministry Using Facebook Messenger | Ep. #014 3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-can-play-win-content-marketing-lottery-ep-015/.

Alex talks about how he uses Facebook messenger to extend his ministry beyond Sunday mornings, and encourages other churches to do the same.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Alex's context, and experience (1:04) A message we received from a member of Pro Church Nation who is using Facebook to expand their ministry (3:04) Your online presence is like a porch light (4:03)   Show Notes & Resources Mentioned 3 Ways Churches Can Combat The 2018 Facebook Algorithm Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5x-pastoral-care-ministry-using-facebook-messenger-ep-014/.

Facebook has announced some big changes to their newsfeed algorithm. They plan to share more of your friends posts and less branded content. Brady talks about what this means for your church.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Mark Zuckerberg's statement (0:38) #1: Accept the change (3:50) #2: Focus on meaningful interaction (4:49) #3: Focus on shares (5:57) PCD #008 How To 4X Your Church’s Facebook Engagement In 2018 (6:46)   Show Notes & Resources Mentioned Mark Zuckerberg's statement Buffer blog's post PCD #008 How To 4X Your Church’s Facebook Engagement In 2018 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-churches-can-combat-2018-facebook-algorithm-update-ep-013/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   0:59 - What kind of videos should I put on YouTube? 11:03 - What are your recommendations on cameras for live producing? 15:52 - What important skills should I possess as a future creative director/pastor? 21:01 - We record just about everything in 1080p. Is it worth uploading at 1080p or720p?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Without attention, it doesn’t matter what message you’re sharing (0:55) American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11) Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54) Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53) Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38) Best way to get attention is to go where the attention is already being given (5:27)   Show Notes & Resources Mentioned American Marketing Association research Canadian Attention Span research What Happens In 1 Second On The Internet | Ep. #011 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/valuable-commodity-church-can-possess-ep-012//.

The world moves fast - especially online. In this episode Brady talks about what is happening every single second online.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Larry Kim's Twitter post (0:34) What happens in 1 second (0:54) Cumulus media report (2:17) How communication changed between the time when Alex's brother was dating and when Alex was (4:20) InternetLiveStats.com (5:23)   Show Notes & Resources Mentioned InternetLiveStats.com Larry Kim on Twitter WordStream Cumulus Media Vidyard Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/happens-1-second-internet-ep-011/.

Many people in the church community are unaware of copyright laws and consequences. Brady and Alex share some insight.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Do not steal. A Biblical mandate. (0:36) James' story (1:11) Streaming culture changed the music industry forever (2:52) Alex's experience (3:25) Companies that create royalty free content (5:05)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Unsplash.com Soundstripe.com Iconfinder.com Lightstock.com   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-never-use-copyrighted-material-ep-010/.