The Pro Church Tools Show with Brady Shearer

Your website is your church's main representative online. This is why choosing a great domain is so important. Brady discusses three rules to follow when choosing a domain.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Rule #1: Keep It Short (1:13) Rule #2: Keep It Memorable (1:13) Rule #3: Keep It Easy To Spell (1:13) Be careful with acronyms (2:01) Domain suffix: .com? .org? .church? (4:32)   Show Notes & Resources Mentioned Nucleus Centralcc.ca LifeAbundantNiagara.com Storytape.com HopeChurch.xyz Life.Church Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-rules-church-domain-names-ep-064/.

Print may not be efficient, but it's not dead. Brady talks about the unique role connect cards play in church communications and his single best tip to get more people to fill it out.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Why is a church connection card so important? (1:19) How few fields can you ask for while still keeping a card relevant? (2:33) Use a connection card as an extension of your central hub (5:28) Some people prefer a physical card (6:35)   Show Notes & Resources Mentioned Nucleus Barna What Millennials Want When They Visit Church The Central Hub: Why Every Church Needs One | Ep. #061 The Lobby Kiosk: How To Drive More Next Steps At Church | Ep. #062 7 Perfect Church Connection Card Examples  Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/perfect-church-connect-card-template-ep-063/.

Having a single destination for information makes communication simple and streamlined. Brady talks through some tips on how to make a central hub kiosk work for your church.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Tim's Facebook post (0:50) Why a single destination? (2:19) Tip #1: Use an older person to man the station (3:54) Tip #2: We send out a “What’s Happening” note to all our volunteers serving that week (5:01) Tip #3: Have a list of the days announcements so volunteers are prepped on the most important next steps (6:28) Tip #4: Call your kiosk the name of the URL plus kiosk to ingrain the domain name in your church’s mind (7:30) Set up suggestions (9:17)   Show Notes & Resources Mentioned Tim's kiosk set up: The Central Hub: Why Every Church Needs One | Ep. #061 Planning Center Mount It! Tablet Stand Lamicall Tablet Stand Kiosk Pro iPad Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/lobby-kiosk-drive-next-steps-church-ep-062/. SaveSave

Brady discusses the concept of a central hub. He covers the necessary elements for a central hub, as well as how it can help your church accomplish its vision and mission in the world.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? The best way to accomplish your church's mission is through next steps (0:41) Brady's experience with announcements (1:04) The fewer the choices the better (2:49) Ryan Gosling meme example (3:44) The jam case study (4:00) The key elements of a central hub (6:31)   Show Notes & Resources Mentioned Nucleus Pro Video Announcements Ryan Gosling - What Do You Want? When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/central-hub-every-church-needs-one-ep-061/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:00 - What do you know about a company called Filmora - a video editing software? 5:32 - What are your thoughts on content used for Instagram & Facebook stories? Same content on both? 7:14 - I’m trying to get into video testimonies/stories of how groups have helped people, what are your methods for learning names and stories for this purpose? 14:06 - What are the advantages to using only one person vs. a different person per announcement? Do you memorize the script? Or use a teleprompter?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

During the construction of Nucleus Brady has done, and read, tons of research on what makes a website great. In this episode he shares the single best way to improve your church's website.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Etsy's research on product photos (1:15) The value of photos of human faces (2:07) Applying this to churches (2:26) Medalia's study of faces vs. paintings (4:30) Other studies on pictures with human faces (4:47)   Show Notes & Resources Mentioned Nucleus The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites Shiny happy people building trust?: photos on e-commerce websites and consumer trust Exploring Human Images in Website Design Across Cultures: A Multi-Method Approach Do human photos on a landing page increase sales and conversions? Face It: Instagram Pictures With Faces are More Popular Behind the scenes: A/B testing part 3: Finalé How To Capture Stunning Church Photos Without A Camera…For Free [Case Study] 7 Church Website Page Templates Etsy Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-way-improve-churchs-website-today-ep-060/.

A picture is worth a thousand words. Brady discusses the types of images churches are using on their websites, as well as which types to avoid and which to use more of.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? A picture is worth a thousand words (0:43) Clip art search statistics (1:30) Hamburger example (3:30) Etsy example (4:48) Bible college Brady (5:41) Portrait mode case study (7:56)   Show Notes & Resources Mentioned Nucleus Hambrgr - St. Catharines Etsy How To Capture Stunning Church Photos Without A Camera . . . For Free [Case Study] 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/stop-dont-allow-church-use-stock-photos-ep-059/.

As part of his research Brady conducted a study on church websites and whether they can pass a first impression test. In this episode he breaks down each part of this test.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? The goal (0:38) The results (1:05) Part 1 - Primary Focal Point (2:40) Part 2 - Responsive Design (4:55) Part 3 - Speed Test (6:39) Part 4 - Stock Photos Of People (7:04) Part 5 - New Visitor Information (8:30)   Show Notes & Resources Mentioned Nucleus Report: 57% of traffic now from smartphones and tablets Web Design Statistics for 2017 Report: 96% Of Church Websites Fail The First Impression Test [Case Study] Users love simple and familiar designs – Why websites need to make a great first impression Etsy Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-part-first-impression-test-church-websites-ep-058/.

Using statistics and studies, Brady discusses three aspects of websites that can elevate your church website and make a great first impression.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? #1 - Inspirational Imagery (1:03) #2 - Prioritize Design (2:23) #3 - Fast Load Times (4:05)   Show Notes & Resources Mentioned The Most Important Marketing Tool For Every Church | Ep. #037 The #1 Goal Of Every Church Website | Ep. #056 First Impressions Matter: The Importance of Great Visual Design Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More? Trust and mistrust of online health sites Users love simple and familiar designs - Why websites need to make a great first impression Speed Is A Killer - Why Decreasing Page Load Time Can Drastically Increase Conversions Pingdom Nucleus The 11-Part Church Website Homepage Formula 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-surefire-ways-churchs-website-can-make-great-first-impression-ep-057/.

Having, and knowing, the main goal for your church website can help clarify what should and should not be included on it. Brady discusses what your website goal should be.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Your church website’s number one goal is to make a great first impression (0:58) Brain science & snap impressions (1:23) NBA draft story (3:14) The stats (5:12) 1st impressions stick (5:53)   Show Notes & Resources Mentioned The Most Important Marketing Tool For Every Church | Ep. #037 Sunk Costs in the NBA: Why Draft Order Affects Playing Time and Survival in Professional Basketball The 11-Part Church Website Homepage Formula Your Business Needs To Get Social, Local And Mobile--Fast 16 Stats That Prove the Importance of Local SEO A New Study Reveals the Power of First Impressions Online The Good Place Report: 96% Of Church Websites Fail The First Impression Test [Case Study] 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-goal-every-church-website-ep-056/.