The Pro Church Tools Show with Brady Shearer

Instagram is one of Alex's favourite social media platforms, and he is constantly looking for new ways to engage his followers. He talks about how to use Instagram to engage your church in spiritual practice.     What's In This Session? Looking for creative ways to engage your church community online (0:34) Engaging your church in spiritual practice online (2:25) 800 million users as of 2017 (2:56) Creating wallpapers (3:43) Brady's thoughts (6:20)   Show Notes & Resources Mentioned Unsplash Lightroom Canva Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/use-instagram-engage-spiritual-practice-ep-108/.

Brady discusses our manifesto - #SeizeThe167 - and why this is such an important change in focus for churches as we live through the biggest communication shift in the last 500 years.     What's In This Session? What do these platforms have in common? (0:35) Social media usage in 2018 (1:47) Industries disrupted in 2018 (4:04) The state of our churches in 2018 (6:00) Fundamental idea #1 (8:22) Fundamental idea #2 (8:40) Fundamental idea #3 (9:10)   Show Notes & Resources Mentioned Social Media Use 2018 Neilsen Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/seizethe167-ultimate-manifesto-churches-changing-world-ep-107/.

So many people listen to podcasts, and churches are uniquely positioned to use this tool as statistically more Christians listen to podcasts than those who identify themselves otherwise. Brady talks about what you need to get started.     What's In This Session? What do we use? (1:30) Step #1 - Recording Source (2:37) Step #2 - Editing Software (5:06) Step #3 - Hosting & Sharing (8:34)   Show Notes & Resources Mentioned How Churches Can Reach Millennials Using Podcasts | Ep. #097 Nucleus Heil PR-40 Blackmagic Ursa Mini Pro Sound Devices 702T Behringer Xenyx Q802 USB Adobe Audition Auphonic Libsyn Blue Yeti Shure MV88 Garageband Audacity Smart URL Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/beginners-guide-podcasting-churches-ep-106/.

One of the top priorities of your website is ranking well in search so that you can be discovered by new visitors. Brady shares 7 tools for search engine optimization.     What's In This Session? #1. Google My Business(0:54) #2. Google Page Speed Insights(1:57) #3. Moz Local Listing Score(2:33) #4. KeywordTool.io(4:08) #5. Google Analytics(4:41) #6. Google Webmaster Tools(6:27) #7. Yoast SEO Plugin for WordPress(8:20)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-free-seo-tools-churches-ep-105/.

Video equipment can add up quickly but you don't necessarily need the most expensive pieces of gear. Brady shares his updated $1000 camera set up.     What's In This Session? Disclaimer (0:53) The Camera: Canon M50 Mirrorless Camera with 15-45mm lens($899) (1:53) The Audio: Rode VideoMicro Compact On-Camera Microphone($59) (4:30) The Stabilization: Joby Gorillapod Mini($47.90) (5:37) Pros (6:12) Cons (7:19)   Show Notes & Resources Mentioned Canon 22mm f2 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1000-church-video-camera-setup-2018-ep-104/.

"Just preach the gospel" is a common retort Brady sees used online. He discusses why this is bad advice, and how this statement is being misapplied.     What's In This Session? "Preach" is a verb. It demands a medium (1:59) "Preach" requires a listener (2:55) This statement is being misapplied (3:33) Timeless message in a timely medium (4:12) Attention is the most valuable commodity your church can possess (4:30) This statement does a disservice to the Gospel when it prioritizes mediums with less attention over mediums with more attention for the sake of tradition (5:32)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/just-preach-gospel-terrible-advice-ep-103/.

Brady discusses the core values he uses when creating videos, some pitfalls to avoid, and how to apply these concepts in your own videos.     What's In This Session? #1: Show don't tell (2:31) #2: Stunning visuals (3:46) #3: Don't force resolution (4:59) #4: No story is too small (7:46) #5: The responsibility falls on the storyteller (9:27)   Show Notes & Resources Mentioned 9 Questions To Ask In Your Next Church Testimony | Ep. #101 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-core-values-video-storytelling-churches-ep-102/.

Some of Brady's favourite projects have been testimony videos he's worked on. He shares 9 questions he uses to help get the best footage of the story being told.     What's In This Session? #1: Tell me about the time when . . . (2:15) #2: Tell me the story of . . . (2:46) #3: Describe the conversation . . . (3:25) #4: Tell me about the day you realized . . . (4:38) #5: What were the next steps that got you from here to there? (4:58) #6: How have you changed in the last 5 years? (5:32) #7: How do you see yourself? (6:22) #8: What was the pivotal moment for you? (6:56) #9: What have you not talked about that you'd like to mention? (8:08)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-questions-ask-next-church-testimony-video-ep-101/.

Before founding Pro Church Tools Brady worked in his local church as a media director. He shares a handful of his biggest mistakes and how you can learn from them.     What's In This Session? #1: Stock photos on our website homepage (2:28) #2: Mobile app (3:28) #3: Green screen for video announcements (4:46) #4: Watermelon disaster post on Facebook (6:07) #5: No compass; no "why" (7:27)   Show Notes & Resources Mentioned Subsplash Cowboy Studio Green Screen Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-mistakes-brady-shearer-made-media-director-ep-100/.

Email is still, in our opinion, the second most important platform for your church to be using on digital. Brady shares 7 of his best performing subject lines from this year.     What's In This Session? Example #1: Embarrassing (39.47% open rate) [CURIOSITY] (2:49) Example #2: [Blank subject line] (33.51% open rate) [CURIOSITY] (4:01) Example #3: Pastors are too old (33.9% open rate) [CONTROVERSY] (4:41) Example #4: 7 things Millennials don’t care about in your church (37.3% open rate - 10.83% click rate) [LIST] (5:46) Example #5: A gift from me to you (34.85% open rate) [FREEBIE] (6:49) Example #6: The easiest lighting setup I’ve ever used (32.82% open rate) [EASY] (7:05) Example #7: How to 27X your organic reach on Facebook (30.11% open rate) [HOW-TO] (8:20)   Show Notes & Resources Mentioned MailChimp Active Campaign Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-best-performing-email-subject-lines-2018-ep-099/.