Ads with a Twang

People are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again. Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all. On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel. When going through the process make sure you go back to front.  I reference episode 62 - http://onefocusmarketing.com/episode62 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO   

Post engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they’re working or not. Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads. Especially if you’re a content creator! Come and check out episode 65. Instructional Video: https://youtu.be/kUBYnk_C_Nk  *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:  http://rcl.ink/LYO    

This episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over.  Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you. Come check out episode 64. *** Want to know more about my Marketing With A Twang Membership? http://bit.ly/mawtclub  

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m not an affiliate. I just dig them. In no particular order: Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - AdSkills.com *** Want to know more about my Marketing With A Twang Membership? http://bit.ly/mawtclub

This might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I’m really excited to share this with you and please leave me a comment and let me know what you think. Here comes Episode 62! Here is the video that walks you through step by step: https://youtu.be/b8ZMFvHIKR4   *** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here …. http://bit.ly/mawtclub  

If you’re not using video ads then start. Immediately! I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers. So check out episode 61! Here is the video that walks you through step by step: https://youtu.be/odiJqjb0ZDs  *** If you are looking for the easiest way to learn and get support with Facebook, Twitter and YouTube ads that will help you make more money while staying in 100% integrity with your core values then check out my Marketing With A Twang Membership. http://benblackmon.com/membership   

This might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure.  So what should you do? Find out on Episode #60  Here is the video that walks you through step by step: https://youtu.be/GhpPSBj1N6Y *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners  All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.  Facebook ads are going through a phase that ALL major marketing platforms have been through.  I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit. Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know. Here is the really good part though... A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing. On episode 59 I talk about why now is the best time to get into Facebook ads.  I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity. Here are some of the key things I mention that you’ll need to pay attention to: Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them: http://makemypersona.com Learn how to write better ad copy - The Adweek Copywriting Handbook - Joe Sugarman Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them! Give amazing content - way beyond what they’re expecting Map out your strategy ahead of time Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES. Facebook ads change often. You’ll want to stay on top of it.  Here is the video from this episode. https://youtu.be/pld1B3tCflA  *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)

Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you can test and how to do it the right way. Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners  All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details.  Enter in coupon code: TWANG (in the payment section)

How important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners All podcast listeners get a 70% discount!  Yep, you read that right 70%! Go to: http://benblackmon.com/twang  and get all the details. Enter in coupon code: TWANG (in the payment section)