The ONE Thing

When Hurricane Harvey devastated southern Texas, we at Keller Williams canceled a national convention so we could focus on relief efforts.   We auctioned off the guest seat for an episode of the show, and Craig Goodliffe earned it with a very generous donation – but this conversation ended up being extremely valuable because Craig has been living The ONE Thing for years.   Craig shares how he says NO, and how he leverages virtual assistants so that he can focus on his most important work. In the second half of the episode, we grill Craig and ask a series of questions that you can use to find clarity and transform your life.     The ONE Thing to Implement From This Episode: Out of everything in this episode, what is the ONE thing you can do that will make focusing on your most important work easier or unnecessary?   In this episode you will learn... [2:00] How the 5th productivity thief steals your time. [5:05] How to get clarity on the ONE thing that is stealing most of your time. [13:00] How (and where) you can leverage virtual assistants. [20:40] How to shape your environment so that it supports your goals. [30:40] Questions you should ask yourself if you want to be more accountable to your ONE thing.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode Connect with Craig Goodliffe on Facebook Do you ever feel like you’re so focused on the future that you forget to be present in the moment?  We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order.   To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Learn how to regain control of your time and priorities with tips from a Keller Williams coach. Discover the power of the 411 tool, balancing personal and professional goals, and mastering time management. Prioritize must-do tasks, set measurable goals, and maintain focus on your priorities for success.

Ray Bard is one of the most successful business publishers in the world. He published The ONE Thing and the best-selling sales book of all time, The Little Red Book of Selling. Ray's newest bestseller is Fired Up! Selling, a quote book for salespeople.   We talk about what it takes to create a bestseller, and you get a peek into the mind of a marketing genius. Ray's insight goes much deeper than writing – it applies to any business, product, or service.   We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.   Time is running out! Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event     The ONE Thing to Implement From This Episode: This conversation isn't just about books – it's about business and serving people at the highest level. When you look at what you do, is there a deep-felt need? Is it a small market or a big market? Are you selling hope?   And out of everything you heard today, what is the ONE thing you can take action on today?   Open up your calendar and schedule 15 minutes so you can create a plan for putting it into action.   In this episode you will learn... [3:30] Why Ray focuses on publishing just ONE book at a time (compared to the average publisher, which releases 2-500 books a year). [9:00] Why you have to "create" a bestseller – you don't just write one. [12:00] How you can assess the size of a market (number of potential customers) and a market's depth (the strength of the felt need), and then leverage that information to market your product or service. [24:10] What you need to ask yourself (and do) before you start creating a new product or service. [35:20] Why all you need to have a successful and thriving business is 1,000 raving fans.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode   Learn more about Bard Press   Join the Fired Up! Selling Project: FiredUpSellingProject.com   The Little Red Book of Selling by Jeffrey Gitomer Fired Up! Selling: Great Quotes to Inspire, Energize, Succeed by Ray Bard   Read: “1,000 True Fans” by Kevin Kelly Do you ever feel like you’re so focused on the future that you forget to be present in the moment?   We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order.   To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

We know that you're a high achiever. We know that you want to have a thriving career and a vibrant personal life – and you want to leave a legacy that will last.   However, so many of us are focused on the wrong thing – being "successful" – and the actions we are taking today are leading us down the wrong path. We're struggling too, and we're committed to figuring it out so that we can serve you at a higher level.   To help, Gene Hammett shares his story: a case study of what happens when you go down the wrong path, lose everything, and then make a course correction. If you pay attention (and then take action), you'll be better prepared to avoid the trap of success and position your business as THE choice for your customers.   Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event   The ONE Thing to Implement From This Episode: Gene suggests you schedule some time to be alone with your thoughts, on a regular basis, and give yourself the space to think about what you want.   What path are you on, what impact are you making in the world, and are you living the potential that's inside you?   In this episode you will learn... [1:30] How chasing success can lead you into a trap. [10:50] ONE myth we were all told about success. [20:40] How to position your business as THE choice for your customers. [24:40] The 6 principles of emotional connectivity (and how they make you more attractive to your customers). [34:05] How to get clarity on your unique promise to your customers.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog!   Links & Tools From This Episode Learn more at GeneHammett.com Listen to Leaders in the Trenches Read The Trap of Success: thetrapofsuccess.com You know that your financial life is one of the seven most important areas of your life – so we want to tell you about The Perpetual Wealth Strategy.   Patrick Donohoe and his team at Paradigm Life specialize in an investment strategy that creates wealth, and they want to share it with listeners of The ONE Thing podcast.   If you go to PerpetualWealthStrategy.net, you can download the free report: The Entrepreneur's Hierarchy of Investment.   Get your FREE audiobook copy of The Trap of Success!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething, you can create a free account and get a free credit for your first book, which could be The Trap of Success. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

We recently spoke to a few members of the Keller-Williams family, and the response touched our heart – so many people said this is just what they needed to hear, so we want to share that conversation with you, too..   We will be covering many of these topics, in much greater detail, during our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event   The ONE Thing to Implement From This Episode: What's the ONE thing you can do to endure the monotony of success when it comes to leveraging your 411?   Go to the1thing.com/411 to download Your 411 template and get started today.   In this episode you will learn... [1:30] The ONE thing that stops most people from achieving extraordinary results. [10:00] What you can do to take control of 24-32 more hours every month. [29:30] How to prove to yourself that you ARE in control of your time. [40:20] Why good leaders should feel obliged to help the people that they lead show up as the highest versions of themselves (and how it contributes to everyone’s success). [50:25] How to set expectations for your time AND follow through.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode Create your own 411: the1thing.com/411 If you are interested in having someone from The ONE Thing team speak to your company or organization, go to the1thing.com/about and fill out the speaker request form at the bottom of the page. Do you ever feel like you’re so focused on the future that you forget to be present in the moment?   We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order.   To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

This episode is dedicated to you, and we want to thank you for taking this journey with us.   Like you, we're on a journey to live our ONE Thing, every day. Gary Keller laid everything out for us, but living Your ONE Thing isn't as easy as reading a book; it's a lifelong pursuit of personal mastery.   So today we're getting vulnerable about our own journey. Former guest and ONE Thing Trainer of the Year Chad Hyams turns the tables on Geoff Woods and interviews him about the most significant lessons he has learned, and actions he has taken, over two years working with Gary Keller and Jay Papasan.   Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event     The ONE Thing to Implement From This Episode: Wherever you are in your personal journey, ask yourself, what is the ONE lesson from this episode that you can implement – today – that will help you live Your ONE Thing?   In this episode you will learn... [3:00] How to start living The ONE Thing, without getting overwhelmed. [10:50] How you can take control of your work, even if you work for somebody else. [21:00] The biggest reason that so many people struggle to live their ONE Thing. [24:15] How to choose which area of your life you need to focus on for Your ONE Thing (without letting anyone else project their expectations onto you). [42:30] The most important lesson learned from two years with Gary & Jay.   AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode Learn more from Chad at EmberSeminars.com Do you want to be wealthy? Download a FREE copy of The Entrepreneur's Hierarchy of Investment   We were told that, if you worked hard in school, got a good job, and saved in your 401K that you would retire and secure your slice of the American Dream... but if you look at the wealthy, you’ll see that that’s not how they got there. Patrick Donohoe and his team at Paradigm Life specialize in an investment strategy that creates wealth, and they want to share it with listeners of The ONE Thing podcast.  If you go to PerpetualWealthStrategy.net, you can download the free report: The Entrepreneur's Hierarchy of Investment. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

So many people trying to grow a successful business create a product, try to sell it, and then focus on scaling... but they're making a massive mistake.   We made this same mistake in our business, too, for at least a year. Then we heard about the book Hacking Growth, and it changed the way we thought about marketing.   Sean Ellis is the author of Hacking Growth, and he was responsible for scaling businesses like DropBox, EventBrite, and LogMeIn – and those companies achieved tremendous levels of success because they did ONE thing differently.     The ONE Thing to Implement From This Episode: We challenge you to run a survey that helps you understand WHO your must-have users are and WHY they consider your product a must-have.   The first question: How would you feel if you could no longer use ? They can answer Disappointed, Somewhat Disappointed, Not Disappointed, or Not Applicable (I no longer use it).   The follow-up question: What is the primary benefit that you have gotten from this product?  In this episode you will learn... [1:40] What "hacking growth" really looks like. [5:45] How Sean improved the usage rate of a product by 1000% in just four months (and the unexpected way that affected company growth). [9:20] What it means to create a "must-have" product. [13:20] How to identify whether or not your product is considered a "must-have" (and then leverage that data). [19:00] How you can foster more love for a product. [24:30] How to hone in on your most beneficial product features (and why it is important). [35:00] The ONE metric you need to figure out.   AWESOME FREE RESOURCES FOR YOU! Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   Links & Tools From This Episode Connect with Sean: Twitter | LinkedIn Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown Get your FREE audiobook copy of Hacking Growth!   If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.   If you go to audible.com/onething, you can create a free account and get a free credit for your first book, which could be Hacking Growth.   Do you ever feel like you’re so focused on the future that you forget to be present in the moment?   We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order.   To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Do you ever feel like you're working hard in your career, but it's not your calling? We know that discovering your purpose is a massive question mark for so many of you, and recently one of the members of our Living Your ONE Thing Community, Deb Cornella, shared something heartfelt and vulnerable about her purpose – and we had to share that conversation with you. During the episode, Geoff asks Deb a series of questions, and we hope you do yourself the service of answering these questions, too. Don't just be a passive content consumer – If you consciously choose, instead, to implement, you will get a massive amount of value from this conversation. Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event The ONE Thing to Implement From This Episode: Too many of you will listen to this and then do nothing, but this is an opportunity for you to bring purpose to what you're doing, cut through the mental fog, and finally get clarity (in under 30 minutes). When you hear the questions that Geoff asks, what were your AH-HAs, and how can you take action on that today? In this episode you will learn... [1:40] What would you have to do in the next 12 months to feel like you're on track for your 5-year plan? [5:35] What's the legacy that you want to leave? [6:15] What's the ONE thing that you're not currently doing that would give you a massive sense of clarity on where you're going? [7:00] What are you getting up, every day, and trading your life for? [12:10] What's the one thing that's most likely to stop you from doing your ONE thing? [15:05] What does setting your intention look like? [16:00] How will you know if you got a win for the day?  AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar [FREE Training] How to Start Time Blocking TODAY!  Links & Tools From This Episode Do you want help implementing these practices? Go to the1thing.com/membership to get on the waitlist for the Living Your ONE Thing community. Do you want to be wealthy? Download a FREE copy of The Entrepreneur's Hierarchy of Investment  We were told that, if you worked hard in school, got a good job, and saved in your 401K that you would retire and secure your slice of the American Dream... but if you look at the wealthy, you’ll see that that’s not how they got there. Patrick Donohoe and his team at Paradigm Life specialize in an investment strategy that creates wealth, and they want to share it with listeners of The ONE Thing podcast.  If you go to PerpetualWealthStrategy.net, you can download the free report: The Entrepreneur's Hierarchy of Investment.  SAVE TIME & FOCUS ON YOUR ONE THING - try the all-new FreshBooks for FREE With the growth of the internet, there have never been more opportunities for business owners or the self-employed... but there’s also never been more to manage. FreshBooks is excited to announce an all-new version of their cloud accounting software. It’s been completely re-designed and custom built for exactly the way you work. Get ready for the simplest way to be more productive, get organized, and get paid quickly! FreshBooks is offering a 30-day, unrestricted free trial to listeners of The ONE Thing podcast. To claim it, go to www.freshbooks.com/ONE and enter “The ONE Thing” in the “How did you hear about us?” section. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off!Factor 75

How do you justify inaction? Most of us have read a book or listened to a podcast, been inspired, and then done nothing... but inaction doesn't produce extraordinary results. This episode is our wake up call. Jason Rule is one of you: a fan of the book and a fan of the podcast, but he has endured something that, hopefully, most of us will never have to experience. He shares how The ONE Thing helped him get through that rough patch, and scale a business at the same time. If you need clarity on your goals and priorities, need help establishing a system to live the ONE thing, and you want to surround yourself with high achievers, this event is for you: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event   The ONE Thing to Implement From This Episode: What's the ONE thing you heard in this episode (that you're not currently doing) that would make a significant impact on how you invest your time? Now answer truthfully: What is the ONE thing stopping you from taking that action, and how can you overcome that obstacle? The answers are all inside – sometimes it just takes someone with a different perspective, like Jason, to help us to find them. In this episode you will learn... [11:40] Why you should give yourself permission to think BIG (and be specific). [14:45] How acting in priority can help you move forward (and even excel) when you are struggling. [16:50] How to practice time blocking in your business when your family is the ONE thing. AWESOME FREE RESOURCES FOR YOU! The Kick Ass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar [FREE Training] How to Start Time Blocking TODAY! Links & Tools From This Episode Learn more about Driven Nutrition: Website | Facebook | Twitter Connect with Jason on Instagram @JasonRule Do you ever feel like you’re so focused on the future that you forget to be present in the moment? We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order. To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Are you satisfied with your current results? If you are not satisfied with your current results, and you want more, this episode is for you. Geoff Woods breaks down the three things that most people let control their time (and use as an excuse when they're not holding themselves accountable). Join us for our first live event: What: The ONE Thing Goal-Setting Retreat When: November 30th, 2017 - December 1st, 2017 Where: Austin, Texas How: the1thing.com/event The ONE Thing to Implement From This Episode: There is no silver bullet, no magic pill, and no resource that can make you accountable if you aren't willing to first look in the mirror. What's the ONE thing that you heard in this episode that you can take action on, and will you choose to be the type of person who holds themselves accountable to taking that action? In this episode you will learn... [6:40] How you can choose to be more accountable to your goals. [13:40] The ONE thing that creates the most disruption when people try to control their time (and how you can get the control back). [21:25] How to shape your community so that you can support yourself, and then everybody else.  AWESOME FREE RESOURCES FOR YOU! The Kickass Guide To Accountability Form your first power habit with your 66 Day Challenge Calendar [FREE Training] How to Start Time Blocking TODAY! Do you ever feel like you’re so focused on the future that you forget to be present in the moment? We know that stopping to celebrate the moments that matter is required, and that’s the purpose behind JavaPresse Coffee Company. Everything JavaPresse does is designed to help you enjoy a moment that you craft for yourself, every day, and their coffee is unique because it’s organically grown, ethically sourced, and roasted fresh to order. To craft your next moment that matters, head over to the1thing.com/coffee and use the coupon code ONETHING to get 15% off your first three months of shipments. Production & Development for The ONE Thing Podcast by Podcast MastersMentioned in this episode:Factor 75Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off!Factor 75