Grow Your Video Business with Ryan Koral

Once you get into marketing, there are countless things you can do. As entrepreneurs, this gives us many opportunities to try different strategies and apply them. But strategy without vision won't get you anywhere. Today's guest describes how staying focused on what's most important will lead to more business. Key Takeaways The secret to getting repeat clients is to follow up with them after the project. Get in touch a month after you're done. There's likely something else you can do for them. About Ryan Snaadt Ryan is a videographer, marketing strategist, and owner/operator of Snaadt Media Group. Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while shooting weight lifting videos or his YouTube channel. Since 2015, Ryan has had the pleasure of working with a variety of clients ranging from national brands including Schutt Sports and Primo Chalk to social media influencers, taking him across the country creating content. He truly loves the process of learning new areas of video and connecting passionate people with their target audience. In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands. Apart from creating videos, he also teaches other videographers how to build businesses of their own via his YouTube channel, Facebook Group, and online course, Solo Video Pro. Winning Strategies to Get Repeat Clients Throughout this episode, Ryan shares some of his most successful sales strategies. His favorite method doesn't even happen until the initial project is over. Ryan always follows up with a client several weeks after delivering the project. Many times, this reminds the client that there is more work they'd like him to do for them. We want our videos to help clients find success. With that in mind, ask them at the start what success looks like to them. Then you can work backward from that goal. If you help them get success on one video, they'll be that much more eager to work with you again. Your Filming Process as Marketing Potential clients are often interested in your process as much as they are in your product. Ryan uses this to his advantage by creating behind-the-scenes videos of his shoots. In fact, both of us have seen social media posts of our processes garner lots of attention. This helps clients better connect with you when they consider you for their project. Clarity is the Key to Progress More than anything, Ryan credits having clarity to leading to sustained success. You need to know what it is you want out of your business. For some, it may be the opportunity to shoot videos all day. For others, it could be connecting with different brands. Whatever the case, knowing what you want from your work will give you something to work towards and a measurement for your success. So, imagine what your perfect job would look like. Be specific. If you can become clear on that, you can move towards it. You'll be more motivated because you can easily see your progress. What does your perfect job look like? How is that vision a motivator for you? Leave a comment on the episode page! In This Episode: What it means to be in charge of marketing strategy [7:45] The number 1 way to secure repeat business from a client [11:25] How to use behind-the-scenes footage for marketing [19:10] What happens when your vision and goals are clear to you [22:20] Resources to help achieve financial clarity [32:00] Quotes "I want to put recurring revenue in your business for having marketing clients that pay on an ongoing basis. We have people who help with their marketing so they don't have to hire on a whole internal team." [8:16] "It's proactively solving problems and the money just comes that way. And it's not even sales at that point; it's just helping people out with your skillset." [15:00] "If you want to go full-time as a freelancer, that's cool. Just have a really clear reason why." [40:41] Links: Join the Grow Your Video Business Facebook Group Core Find Ryan Snaadt online Follow Ryan on Facebook | Instagram | Twitter | YouTube Solo Video Pro Facebook Group Hacks Meaning Over Money Dave Ramsey High Performance Habits by Brendon Burchard Profit First by Mike Michalowicz Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Every business is about making relationships. This is true when building your teams or landing clients. We might be tempted to be someone we're not when working with other people. Today's guest would urge us not to do this. Instead, being your genuine self is the key to having the best team and finding your ideal clients. Key Takeaways Building the right team takes time and patience. Put the effort in to get to know each other and how to support one another. This creates bonds that go deeper than simple work relationships. About Juan Ortiz Born and raised in Trenton, NJ, Juan is a self-taught filmmaker. He started his company Redd Pen Media in 2011. Juan is passionate about motivating and helping others find their purpose. His company was founded with a mission to give back and connect people through storytelling. Business is About Giving Back Juan wants to do more than simply make videos. He wants to empower others with them. His company works with all sorts of clients, from major brands to small businesses. With small businesses, in particular, Juan enjoys being part of their growing process. He discusses how helping them succeed not only leaves you with good feelings but will help your own business grow as well. For Juan, just earning money is an empty pursuit. There's only so much that money can get you. For him, and I believe for many of us, video has a larger purpose. It draws people together. It shows us our common humanity through storytelling. There's no price that you can put on that. Building Your Best Team Juan credits much of his success with the team he's built. More than just a gathering of filmmakers, Juan's team is a close-knit group that really knows and understands one another. It's not just about making videos. It's also about helping each other succeed in all aspects of life. When this level of camaraderie is achieved, people go above and beyond for each other. You'll find people who are genuinely eager to help out. Juan never needs to scramble to find help. Instead, his community is right there when he calls. How can you build strong bonds with your team and with clients? How do you reach out and connect with others? Leave a comment on the episode page! In This Episode: The value that comes with connecting and sharing information [5:30] Fostering relationships with other small businesses [9:20] Building a team that's centered on character and shared values [15:35] How being genuine and transparent creates bonds and fuels growth [31:30] Making relationships that lead to landing big clients [36:25] Resources to help you grow your business [46:20] Quotes "It's been a big life-changing thing for me to get the mindset of scarcity out of my system and just try to help as many people as possible because when you take care of people, people take care of you." [6:20] "There's just something you can't put a price on with helping people grow and winning together." [15:05] "When you're in a position to help other people, that's a big part of our purpose to being here on Earth." [33:54] "Success, to me, is when preparedness meets opportunity. If you're prepared for the opportunity, you can't lose." [36:49] "You can be as creative as you want and do the things that you want to do as long as you do it with the right intentions." [49:47] Links: Join the Grow Your Video Business Facebook Group Get access to the FREE Client Budget Workshop Core Find Juan Ortiz online Follow Juan on Facebook | Instagram Switch by Chip Heath and Dan Heath How to Win Friends and Influence People By Dale Carnegie Extreme Ownership by Jocko Willink and Leif Babin Profit First by Mike Michalowicz Fix This Next by Mike Michalowicz QBQ! The Question Behind the Question by John G. Miller Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 125: What it Truly Means to Be Profitable with Mike Michalowicz

YouTube is huge and a bit overwhelming. Many videomakers wonder if it's even worth getting into. But if approached the right way, it can be a huge boon for your business. If you want ideas on how to use YouTube to win clients and grow your influence, then this episode is for you. Key Takeaways The most important part of your YouTube strategy is knowing your target audience. These are your ideal clients. Once you identify what they want and how you fill that need, you're ready to move forward. YouTube is a great platform for generating leads. But it shouldn't be your only one. Get to know potential clients through as many different channels and methods as you can. About Tim Schmoyer Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have grown organically by over 18 billion views and 81 million subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children. Get to Know Your Audience and Put Them First Tim explains how any growth strategy on YouTube begins with the viewer. Before you do anything else, identify your target audience. You need to know what they want and what their story is. Then you can figure out the value that you'll provide for them. Each video you make must deliver that value. You might be excited about your equipment or your filming process. However, your clients probably aren't. They're concerned with how the video makes them feel. When you know your ideal client, you can focus on making them feel good about their business and getting results for their clients. That's what will keep them coming back to you. Understanding Your Ideal Client There's a lot to consider when coming up with your content strategy. Tim recommends starting by honing in on what your ideal clients ultimately want. So do some research. Talk with your clients and identify their needs, wants, and pain points. Get familiar with the language that they use when describing their perfect video. You'll want to use the same language when you describe the problem you solve for them. How can you connect with clients to learn their stories? Have you used YouTube to generate leads? Tell me about it in the comments on the episode page! In This Episode: Managing the work-life balance when growing both your business and family [6:10] How Tim became a YouTube expert [12:40] The importance of understanding your clients [24:20] Why you're not really in the business of selling videos [33:10] Resources to help keep your business current with the changing times [36:00] How to start your channel when you need more clients [43:10] Quotes "Remember, each view represents an actual person who's giving one of our clients an opportunity to speak into their life." [19:49] "Starting with the person is where any content strategy should start. Who am I going after, what do they want, and how can I serve them?" [32:08] "Your customer most likely is not buying a video from you. What they're actually buying is a communication tool that's going to help them or their customers feel something." [34:36] "I want to tell good stories, but I want to live a good story. Living a good story means venturing into the unknown, saying yes to the inciting incident, and facing obstacles, and overcome the challenges in order to have a lived experience that most people will only dream of." [41:31] "This isn't about making fancy videos. It's about making an asset that can reach people and change their lives." [57:40] Links: Join the Onward Summit! Join the Grow Your Video Business Facebook Group Core Group Find Tim Schmoyer online Follow Tim on Facebook | Twitter | Instagram Grow Your Channel with Tim The E-Myth Revisited by Michael E. Gerber Every Good Endeavor by Timothy Keller The Pumpkin Plan by Mike Michalowitz Primalbranding by Patrick Hanlon Profit First by Mike Michalowitz Ready, Fire, Aim by Michael Masterson A Million Miles in A Thousand Years by Donald Miller Blue Like Jazz by Donald Miller Thou Shall Prosper by Rabbi Daniel Lapin The Personal MBA by Josh Kaufman Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 119: Why YouTube is the Best Way to Grow Your Business Episode 121: How to Create a YouTube Channel That Will Enhance Your Business

You want to make videos. Yet, to be a video business, you need to manage a lot of other aspects, particularly taxes. I know you didn't get into this work because of the taxes. So why are you pulling out your hair over it? Today's guest on this special Facebook Live recording explains how to make sense of it all. Key Takeaways Generally speaking, an employee is someone who works for you long-term whereas contractors tend to be temporary. You have more control over how employees do their work than you do with contractors. About Jeremy Doorn As a ten-year-plus employee of Core Wealth Management, Jeremy Doorn helps small businesses do a better job of tax planning. In addition to firm administration, he handles business advisory services and business succession planning for his clients. The Subtle and Not So Subtle Distinctions Between W-2s and 1099s Jeremy explains why it's crucial to classify people who work for you correctly. Understanding the difference between a contractor and an employee is essential. If you get caught misclassifying them, it will come back to bite you. While there are subtle differences, generally speaking, an employee is someone who works for you on a permanent basis doing a variety of tasks. A contractor is someone who is hired on to do a specific, often temporary, job. Jeremy describes what to consider when classifying these people so that you don't end up paying hefty penalties that could threaten your business. Just Do the Right Thing Jeremy stresses that it's always best to just do the right thing. Don't misclassify the people who work for you just to save some money. Not only is this dishonest, but it could land you in a whole heap of trouble. When things look fishy to the IRS, an audit will likely follow. Although the risk on an audit is generally low, the risk just isn't worth it. Jeremy repeatedly emphasizes that trying to save a little money now, could end up being very expensive in the end. Have you had trouble classifying people who work for you? Do you prefer to work with employees or contractors? Why? Leave a comment on the episode page! In This Episode: Why it will save you money to pay for a tax expert [4:00] The most important differences between 1099 contractors and W-2 employees [9:15] How and why to transition from a contractor to an employee [17:20] Why people and businesses get audited [25:20] Calculating payroll costs for productions that can be billed to clients [33:20] Quotes "It's really about getting close with your taxes. I don't want you to be super overpaid or super underpaid because both are costing you money." [6:55] "If the person who you're hiring is controlling what they do, how they're doing it, the level of their work, they're probably a contractor. If you're controlling it - their hours, where, how, when they work, giving them tools to work with - then they're probably employees." [12:42] "There's not a whole lot of risk, but if you do get caught, you're going to get penalized and it's going to hurt." [28:19] Links: Join the Onward Summit! Join the Grow Your Video Business Facebook Group The Budget Maximizer 2.0 Core Group Follow Core on Facebook | Twitter | Instagram Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes: Episode 203: The Importance of Proper Bookkeeping to Save Your Business Episode 236: How to Become an Authority within Your Niche Episode 245: The Importance of Knowing Your Numbers to Protect Your Business

I hate the topic of this episode. Just the mention of taxes and numbers sends shivers down my spine. But just because I wish I could ignore the issue doesn't mean it isn't important. If you're serious about your business, you need to be taking these things seriously too. Fortunately, today's guest is here to make the numbers less intimidating for small business owners like you and me. Key Takeaways The essentials for all business owners boil down to being able to track income and expenses and having the proper legal protections in place. The two most important insurances to have for your business are general liability insurance and errors and omissions insurance. Having a contract between you and clients will set proper expectations and show that you're a true professional in your field. About Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax sh*t legit. Braden works primarily with service-based, creative small business owners through his courses where he educates on contracts, business entities, cash flow, systems, and taxes. Knowing Your Numbers Braden starts off by explaining what many business-owners get wrong. To run efficiently, we need to be implementing the right tracking systems. When you accurately know your income and expenses, not only will you be better at tax time, but you'll be better informed to make strategic business decisions. While it's often best to get professional help, there are certain steps that you can take on your own. Braden talks about how to go about forming an LLC, doing your own bookkeeping, and even how to file some of your taxes. Protecting Your Business with Insurance and Contracts Life is unpredictable and so is business. Braden talks about important types of insurance to have to protect yourself and your livelihood. General liability insurance and errors and omissions insurance will protect you and your business from many mishaps. With all the many possibilities out there, Braden urges all of us to find an insurance agent who really understands your industry. Contracts are another thing to pay attention to. Although many of us make deals with just a handshake, putting the important parts in writing is in everyone's best interest. A well-written contract sets expectations and can protect you if things go awry. What do you dread most at tax time? Has insurance saved you from an expensive mistake? Tell me about it in the comments on the episode page! In This Episode: Why your numbers matter for more than just taxes [4:50] The most important insurance considerations [11:00] What every contract needs to include [14:50] How a contract will improve your reputation [23:38] Setting expectations for pro bono projects [25:25] How to move forward in your business when you're feeling stuck [28:10] Quotes "You never want to get hate mail from the IRS. So if that's not incentive enough to be on top of your numbers, then I don't know what will be." [4:44] "The idea of insurance is that we hope that we never need it. A lot of people say that they don't want to pay for it because they hope to never use it. Well, we hope they won't have to, but if they do, they'll be really happy they have it." [14:37] "If I, as a client, am hiring you and I'm ready to pay you money and you don't send me a contract, I'm going to be questioning your professionalism." [25:00] "If you're feeling stuck and challenged, first of all, you got to strip it back and ask yourself why you're feeling stuck and what's challenging you." [29:00] Links: Sign up for the Onward Summit! Join the Grow Your Video Business Facebook Group The Studio Sherpas Store Core Find Braden Drake online Follow Braden on Twitter | Facebook | Instagram Unf*ck Your Biz Podcast Find Braden Drake online Follow Braden on Twitter | Facebook | Instagram Unf*ck Your Biz Podcast Unf*ck Your Biz by Braden Drake Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Just because you can do everything in your business, doesn't mean you should. It's an easy trap to fall into. This is particularly the case when it comes to marketing. Today's guest explains why you'll be best served by defining what your position is. Key Takeaways Position your business as one that makes a specific kind of video rather than one that serves a specific kind of client. Having a clear position on this will become a large part of your marketing. It's okay if you don't like to do marketing. However, you won't grow unless you bring aboard someone who does. About Kevin Elliott Kevin Elliott is co-founder and lead producer for Wewa Films. He has produced videos all over the country for clients including McDonald's, Gulf County, Florida Tourism, The Children's Advocacy Center, and Florida's Great Northwest. He lives in Panama City, Florida, with his wife, daughter, and 15 chickens. Building Your Ideal Business When you're first starting out, just getting clients is your priority. Yet, it will help you if you start thinking about who your ideal client is. What kind of work would bring you joy every day? Kevin describes the process for building your company with this in mind. When figuring out your niche, Kevin recommends focusing on what kind of films you want to make rather than what industries you want to work with. Boil this down to just a few words. Making that the focus of your marketing will attract businesses to you. Your Role As A Marketer It's fine if you want to stick to simply making videos. A lot of clients are after just that. Yet, there are also opportunities in helping your clients market their own businesses. Kevin describes the opportunities for growth in helping clients market the videos you make for them. This is an excellent way for video businesses to expand their services. By working with clients on their marketing strategy, you offer a service that continues to pay you back. You'll be a trusted partner in their strategy and they'll continue to work with you over and over again. What kind of videos do you make? How do you communicate this to potential clients? Who is your ideal client? Leave a comment on the episode page! In This Episode: How producers provide clients with an exceptional experience [6:15] How to attract your ideal client through positioning [10:50] Kevin's process for creating heartfelt cinematic videos [23:00] Building a business with a marketing strategy in mind [26:35] Helping clients discover what they actually want [35:50] The importance of having a top-notch website [45:40] Quotes "Flip the script and stop asking who will pay you to do video. Instead, ask who do you want to pay you to do video." [15:14] "If you try to be everything, you will be nothing. I guarantee you will not grow." [15:25] "If you want to make money and be a business, you have to think like every other business. You have to focus. You have to nail down exactly what your business stands for." [19:33] Links: Sign up for the Onward Summit! The Video Blueprint Method Core Find Kevin Elliott online Follow Kevin on Facebook | Instagram | Twitter | Linkedin Positioning: The Battle for Your Mind by Al Reis and Jack Trout The E-Myth by Michael Gerber Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Are you hustling and grinding nonstop? Are you trying to do everything in your business? There are so many things that we do in our business that are a waste of time. Today's guest is here to tell you how to stop wasting energy on the minutiae of business and start focusing on the parts you love the most. Key Takeaways The first step to implementing systems is to examine your business strategy. You need to be clear on what you're selling and who you're selling it to. Delegating small tasks in your business adds up quickly. This will free up significant time for you to focus on the work that truly matters to you. About Austin Netzley Austin is an author, investor, and business growth advisor. He is the Founder and CEO of 2X, helping 6 and 7-figure entrepreneurs get free from the day-to-day grind and start scaling faster than ever. In less than three years, 2X has helped private clients generate over $211 Million and counting while in the 2X one-on-one coaching programs. Austin has outlined their methodology in his book From 6 to 7 Figures that authority Dan Martell calls "the playbook entrepreneurs NEED." Free Yourself From Your Business As entrepreneurs, we get into this business to make an impact and have freedom and flexibility as we do it. Yet, too often we get bogged down with the details of running a business. Austin explains why implementing the right systems will free you from this trap. By systemizing and mechanizing all the non-creative aspects of your business, you'll free yourself up to do the work that you actually feel called to do. The first thing to do is get really clear on who you serve. By streamlining your business so that you serve a particular type of client, you'll eliminate many possible complications. You'll then be ready to easily replicate what you do. Mindset and Mission Austin explains how much of this comes down to mindset. You need to be clear on what your mission is. The better you understand this, the better you'll understand how to get there. This will help you realize what you can actually do to move your business forward. It's important not to try to change everything at once. Austin emphasizes the importance of small incremental change. By systematizing one thing at a time, you'll make incremental improvements that will add up. Over a short amount of time, you'll transform your business and your role in it. What small task in your business can you start delegating today? What parts of your business align with your zone of genius? Leave a comment on the episode page! In This Episode: Getting out of the day to day grind [5:15] Creating systems that support your creative side [9:00] What to prioritize as your business grows [16:15] Why it's crucial to start by reframing your mindset around time and its value [22:00] Getting the financial side of your business in order [30:35] The best kind of marketing for you and your business [34:50] Quotes "Systems provide the structure to have all the freedom that we want." [9:19] "If we're getting stuff off our plate every single day, you're going to be in a whole new reality within a matter of weeks." [20:51] "Growth begins with fulfillment and don't forget the best leads you can get are the customers you already got." [35:39] Links: Sign up for the Onward Summit! Core Find Austin Netzley online Follow Austin on Facebook | Instagram | Twitter From 6 to 7 Figures Your World-Class Assistant by Michael Hyatt Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

For so many of us, doing this work is our dream. The fact that we get to pick up a camera and film the important moments in people's lives and tell incredible stories is what drives many of us. For others, the dream looks different. Today's guest helps us identify our dreams so that we can start taking meaningful action towards them today. Key Takeaways Don't compare yourself to others. Their dreams and goals are different from yours. You are after different things, so any comparison will lead to disappointment. Once you know your dream, it's time to create action by making a clear and compelling vision, creating tangible goals, having bold faith, and being relentless in your execution. About Ira Davis Ira Davis, a former Marine Corps Drill Instructor, is a skydiver, a dream development coach, and the founder of the transformational coaching company "The DreamDiver Company" and the documentary production company "IV I II Studios" (pronounced Four One Two Studios). Both companies are on a mission to inspire the world to live a life of purpose and to dive for their most audacious dreams. Your Dreams Are Unique Because You Are Unique Ira wants us all to recognize that everyone's dream is different. This is important to remember when you find yourself drawing comparisons to others. Their dream is different from yours. So why are you comparing where you are to where they are? When you work towards your dream, you immediately become a changemaker. If you follow directly in the paths of others in this industry, you will only maintain what's already there. However, when you follow your purpose, you strive towards your unique dreams and goals. You will make changes by being authentically you. Do The Work To Discover Your Dream Even knowing what your dream actually is is difficult. Yet, a dream is what motivates us and improves us. It's what keeps us alive. Throughout this conversation, Ira helps guide us in the process of identifying our purpose. Once you know your purpose, it's up to you to start imagining the most complete and efficient solution to the problem you want to solve. If you didn't have any limits to this solution, what would you do? The answer to this question is your dream. What motivates you the most in life and in work? What is your dream? How can you take your business there? Leave a comment on the episode page! In This Episode: Finding the way to your unique dream [7:35] What it takes to be different in your field [12:50] Taking the first steps towards your dream [20:50] How to put dreams into action [28:33] Why we often fail to take action towards our dreams [33:10] Quotes "You have to understand that your path is your path. There are no two dreams that look alike…. It's always unfair to compare your day one or your year two to someone else's year twenty or year fifty." [10:48] "Dreamers change and shape the world. Maintainers sustain the world." [11:58] "You will never really know who you are and what you're truly capable of until you begin to pursue a God-sized dream that's deeply rooted in your purpose and is massively bigger than you." [18:37] "Dreams are born when a person gets pregnant with purpose." [26:29] Links: Sign up for the Onward Summit! Core Find Ira Davis online Follow Ira on Twitter | Instagram | Facebook IV I II Studios: Twitter | Instagram | Facebook Free 3 Part Video Series: "Made For Something Greater" (Discover how to see and identify the most audacious possibilities for your life) Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Related Episodes Episode 187: Aligning Your Dreams With Your Job

Owning a business is a never-ending process. Everything can change in a moment. To stay in it, you have to be constantly growing and adapting. Key Takeaways By changing the status of your business from an LLC to an S Corp you'll immediately start saving 15% of your distributions. Your goal as a business owner is to make yourself replaceable. When your business can run without you, then you have achieved entrepreneurial freedom. About Evan Van Auken Evan is an entrepreneur, inventor, and educator. He helps people start businesses the proper way. For eight years Evan worked both as a firefighter and a CEO for his businesses. Now he runs them full time and teaches others the things he's learned along the way. Learn to Keep More of the Money You Earn When Evan first got into business he quickly realized that he had a lot to learn. He learned that entrepreneurship is a practice. You have to keep working on it to get better. Many aspects of owning and running a business can only be truly learned by doing them. One of these is getting the best tax rate possible. Evan breaks down some complex tax notions to help us understand how to keep more of the money that we make. He goes through the advantages of being an S Corp versus an LLC and how you can start keeping more of your earnings in your pocket. Becoming Replaceable in Your Business Evan also lays out some truths about what it means to be a business owner and not your own employee. You need to have the systems and people in place that make you redundant. When you are replaceable, you'll have the freedom that you built your business to achieve. By making the transition from merely owning your job to owning your business, the business will be able to run with or without you. That's the goal. That's what many of us are striving for. Have you saved on taxes by changing the status of your business? How can you become replaceable in your business? Leave a comment on the episode page! In This Episode: Addressing the knowledge gap that comes with starting a business [5:20] Building the confidence to strike out on your own path [9:30] Setting up your business to take advantage of the best tax breaks [13:45] Why you should outsource your editing overseas [21:50] Building passive income through partnerships [27:04] What it means to own your job [34:40] Quotes "Business and entrepreneurship really is a practice. You start and you keep practicing it and you keep getting better and there are some things you can only learn by doing them." [8:23] "It's really about how much money you keep, not how much money you make. How much money are you keeping? How much money are you not paying in taxes? It's about how much money you're keeping in your pocket." [15:54] "You need to learn how to replace yourself. It's the only way to freedom. It's the only way to have a business and not a job." [34:43] "If you haven't changed it, you've fully accepted it. So make some changes if you don't like where you're at." [42:55] Links: Sign up for the Onward Summit! Core Find Evan Van Auken online Follow Evan on Instagram | YouTube | Facebook | Tik Tok | Linkedin | Twitch | Twitter | Discord | Pinterest Take the Intimidation Out of Legal Documents Rich Dad Poor Dad by Robert T. Kiyosaki Tax-Free Wealth by Tom Wheelwright Traction by Gino Wickman The E-Myth Revisited by Michael E. Gerber Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Welcome to a live episode of the Grow Your Video Business Podcast! There are so many topics that I could cover, but I want to leave that up to my community of fellow video makers. I recorded this episode live on Facebook where you'll hear me coach others in real-time! Key Takeaways Nothing is without its risks, but if you never take any in your business, it will never grow. It's not worth it to work with a client who drains your energy. It's better to spend your energy seeking out the clients you'd prefer to work with. Finding Prospects With and Without Facebook Ads We start off this open coaching session with a question about finding prospects with Facebook ads. There are times when Facebook ads make good sense. This is particularly the case when you have a clearly defined market. However, when your potential clientele and their needs are broad, you can't get your message across with a single video ad. Although it can be hard when you're first starting out, referrals are an excellent source of prospects. I recommend approaching past clients and asking them who they know that they think would vibe well with you. When to Fire that Problem Client What about high-paying clients that are very demanding of your time? Sure, the money is good, but you have to ask yourself if it's still worth it. It really comes down to how you feel. If you have clients whose phone call or email you look forward to, then you're doing something right. If not, then you need to ask yourself why you are putting yourself out there for them. The fact of the matter is, the sooner you can break up with stress-inducing clients, the sooner you can refocus on growing your business the way you want to. Who to Hire First I also discuss hiring your first employee. Every business will have different needs. Every business owner is different as well. Take a good look at what parts of your business you are the best working in and where you could use the most help. For me, the most valuable first hire would have been an operations and business manager. Now that I have this person on my team, I am able to focus on the parts of my business that I enjoy the most. I also know that everything that needs to be taken care of is being handled. What burning question do you have about running your business? How do you search for new prospects for your business? Leave a comment on the episode page! In This Episode: Highlights of success from video business owners [5:00] Where to find prospects and how Facebook Ads can be part of it [14:30] Knowing when it's time to fire a client [26:00] Deciding who to hire first [33:00] How to nudge a prospect who is not responding to your proposal [38:25] How to move someone from contractor to employee [44:05] Quotes "For each of us on our own journey, something that might be small to your eye could make the world of difference for somebody else and be the thing that they need to go to the next level." [11:02] "The dream is for us to choose our work. The dream is for us to choose our clients. The longer we spend time with people we don't want to work with…. It's just not healthy and we only have so much time." [27:49] "I hope that you are growing your own network of other people in this industry who can help you, support you, encourage you, challenge you in the way that you're thinking. I think that's just the best way to grow." [46:42] Links: Get your spot in the Onward Summit! Client's Budget Workshop Core Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Grow Your Video Business survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Grow Your Video Business Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on Apple Podcasts!