The PeerSignal Podcast

Elissa Fink, former CMO of Tableau who scaled the company from $5 million to over $1 billion, shares her insights on marketing's vital role in the boardroom. She discusses the synergy between brand and demand, emphasizing how every demand touch is also a brand touch. Learn about the key qualities that differentiate great CMOs, like curiosity and adaptability. Elissa offers actionable tips to manage small issues before they escalate, and reveals pitfalls to avoid while maintaining brand authenticity at scale.

Introducing the PeerSignal Podcast with Adam SchoenfeldWe all know what bad looks like in B2B.Spray and pray, turn and burn, growth at all costs. Vendor-centric mindset drives buyer-second behavior.For the last decade, eager SaaS buyers have tolerated mediocre sales & marketing.We're now seeing a return to rigor. As buyer rigor returns, great products with “good enough” sales & marketing will no longer thrive.Winning now requires GTM excellence.GTM excellence is not a "new way" tactic, channel, or motion. It's not a platform that you need to buy. There’s no silver bullet. It's a pursuit.This show documents the stories, learnings, and insights from operators deep in this pursuit who we can all learn from.Welcome to The PeerSignal Podcast with Adam Schoenfeld. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peersignal.org