The Estee Show - Product Management & Business Insights

Demystifying Product Management: A Comprehensive Discussion with Dan Lawyer, Chief Product Officer at Lucid Software   In this detailed conversation, Dan Lawyer, Chief Product Officer at Lucid Software, shares his approach to product management and project planning. He elaborates on his preference for attaining a hard 'yes' or 'no' from stakeholders rather than lingering in ambiguity. Dan also uncovers the process of developing a 'concept car', a narrative used to shape Lucid's 12 to 18-month product development trajectory. He discusses the essential role of learning in business growth, emphasizing the need to maximize the speed of learning to improve business results. Dan Lawyer further reveals his unique approach to customer and user interactions, describing how he uses his natural curiosity to constantly learn and adapt throughout every interaction. He also highlights how products such as Lucidchart have been used in various surprising ways, including game mapping and assisting in vaccine distribution efforts.   Balancing Customer & Business Needs: Dan emphasizes understanding customer needs while aligning them with business goals and channel alignment. He shared an example of a product failure due to neglecting these aspects. Big Verbs Framework: Dan uses "big verbs" (e.g., document, design) to define a product's purpose and guide decision-making. He asks if new features align with these core verbs. Expanding Product Lines: Dan explains Lucid's approach to adding new lines, considering their mission, customer needs, and business goals. He emphasizes a "de-risking" approach for experimentation. User Segmentation: While offering a horizontal product, Dan acknowledges different user personas and tailors features considering their needs while maintaining general value. Competition & Focus: Dan mentions being aware of competitors like Figma and focusing on areas where they see underserved needs or gaps.   00:00 Introduction and Technical Difficulties 00:35 Excitement for the Conversation and Introduction of the Guest 01:49 Discussion on Leadership and Product Management 02:59 Guest's Background and Career Journey 05:19 Balancing Customer Needs with Business Needs 06:11 Learning from Past Product Failures 12:29 The Concept of 'Big Verbs' in Product Management 14:38 Challenges and Strategies in Managing a Horizontal Product 26:13 The Role of Emotion in Decision Making and Product Management 33:03 The Power of Storytelling in Product Roadmaps 33:32 The Role of Roadmaps in Customer Engagement 34:04 The Concept Car Approach to Product Evolution 35:19 The Emotional Connection in Product Development 35:43 The Importance of User Research in Product Development 37:17 The Impact of Customer Interviews on Product Improvement 40:57 The Role of User Research in Decision Making 42:56 The Importance of Conviction in Product Development 43:20 The Power of De-risking in Product Development 01:00:41 The Role of Learning in Productivity 01:02:08 Closing Remarks and Reflections  

The episode covers an in-depth discussion on Alexei Navalny, the Russian opposition leader who had been a strong critic of President Putin. The document covers Navalny's rise, his work fighting corruption in Russia, and the monumental impact he has had on the Russian political scene. It also discusses his unfortunate poisoning and subsequent death, the motives behind it, and the effect it has had inside and outside Russia. The conversation also critiques the Western response to Navalnny's death and the influence he had on grassroots political movements in Russia.   01:33 Introduction and Background 02:06 Navalny's Rise to Prominence 02:49 Exposing Corruption: Navalny's Mission 03:57 Navalny's Vision for a Better Russia 04:54 The Impact of Navalny's Work 05:51 The Challenges and Criticisms Navalny Faced 06:53 Navalny's Legacy and Impact 07:11 Navalny's Early Political Career 12:03 The Turning Point: Putin's Return to Power 12:15 Navalny's Role in the 2011-2012 Protests 13:39 Navalny's Mayoral Run and Growing Influence 17:10 The Challenges of Opposition in Russia 21:50 Navalny's Strategic Approach to Elections 23:44 The Strategy to Spoil Elections 24:25 Success in Khabarovsk and Moscow 24:50 Exposing Local Corruption 26:08 Crowdfunding and Public Support 26:38 Navalny's Threat to Putin 27:13 Exposing Medvedev's Wealth 27:27 The Struggle of Russian Pensioners 29:44 Navalny's International Recognition 30:26 Navalny's Poisoning and Return to Russia 30:48 The Persecution of Opposition Figures 31:18 Navalny's Death and Putin's Fear 32:55 Navalny's Message Before His Death 35:57 The Impact of Navalny's Death 39:37 Navalny's Return to Russia and His Arrest 41:35 Navalny's Legacy and Impact 43:33 Remembering Alexei Navalny   If you have a chance to watch any videos of Navalny, here are the ones I recommend   https://www.youtube.com/watch?v=qrwlk7_GF9g - Don’t Call Him 'Dimon'  https://www.youtube.com/watch?v=ipAnwilMncI - Putin’s Palace  https://www.youtube.com/watch?v=ibqiet6Bg38 - I Called My Murderer   

Analyzing Elon Musk's Compensation Package Legal Challenge and Its Implications   In this conversation, Dov joins the host to discuss Elon Musk's striking down of his pay package deal by the court, and the wider implications of this event. After brushing up on the legal disputes and business details of Musk's compensation package, the two question if the judge's decision was fair and speculate possibilities about the package's appealability. They also discuss Musk's accomplishments and his unique position in being able to create wealth rapidly. The conversation concludes with a humor-filled wish for Musk to disrupt the airline industry, given his track record with innovation.   00:00 Introduction and Setting the Stage 02:24 Discussing Elon Musk's Compensation Package 03:56 Breaking Down the Court Case 10:45 Analyzing the Impact of Musk's Departure 13:43 Debating Shareholder Interests and Governance 16:24 Questioning the Judge's Authority 17:14 The Value of Genius: Working with Difficult but Talented Individuals 17:48 The Power and Pitfalls of CEO Influence 19:24 The Politics of Wealth: A Discussion on Capitalism and Socialism 20:07 Shareholder Rights and Corporate Governance 21:02 The Controversy of Elon Musk's Compensation Package 21:17 The Monetization of Fame and Elon Musk's Influence 22:12 Elon Musk's Future Ventures and the Impact on Tesla 25:52 The Debate on CEO Compensation Packages 26:23 A Call to Elon Musk: The Need for Innovation in the Airline Industry 27:24 Wrapping Up: The Complexities of Elon Musk's Influence

The Evolution and Future of Online MarketPlaces: A Conversation with Andrew McConnell   Andrew McConnell, serial entrepreneur with a background in consulting and a positive outlook on life, discusses his journey starting from law school, his shift to consulting and his ventures in the online marketplace sector, namely Vacation Futures, Rented.com and his yet to launch healthspan focused startup. Andrew pivoted several times, chasing potential growth and adjusting as per investor expectations. He talks extensively about the growth trajectories, challenges and pivots of global platforms like Airbnb and VRBO. Andrew contends that marketplaces must constantly evolve to maintain balance and compete in the ever-changing landscape. He also shares insights on new market trends enabled by Airbnb in creating travel demands around unique accommodations. Andrew concludes with his latest venture, aiming to make healthspan improvement a priority for people.   00:00 Introduction and Guest Background 00:32 Journey into Law and Consulting 02:36 Transition from Law to Business Consulting 05:16 Exploring the Vacation Rental Industry 07:19 Birth of Vacation Futures 09:48 Evolution into Rented Capital 13:33 Advent of Dynamic Pricing in Vacation Rentals 14:42 Acquisition by Travelnet and Future Prospects 16:17 Transitioning to a Software as a Service (SaaS) Platform 16:43 Targeting Professional Vacation Rental Managers 17:43 Understanding the Competition in the Vacation Rental Space 18:02 The Evolution and Growth of Vacation Rental Companies 19:01 The Fate of Vacation Futures and Rented.com 20:50 Launching a New Venture in the Healthspan Space 24:34 Understanding the Challenges of Continuous Growth in Business 25:31 The Pivots and Growth of Airbnb and VRBO 32:35 The Challenges and Dynamics of Building Marketplaces 32:41 Lightning Round: Personal Insights and Aspirations  

What is going on with the Israeli Supreme Court?   This discussion delves into the Israeli political system, highlighting the significant role and influence of the Supreme Court. The speakers touch on various topics including the distinction between laws and 'basic laws' in Israel, which are somewhat equivalent to a constitution. A key point of the discussion is the power of the Supreme Court to strike down these 'basic laws', a first in Israeli history, leading to the crisis of the judicial reform that took up headlines prior to the war. The hosts also examine how this development impacts the democratic process and the balance of judicial, legislative, and executive powers. Relevant examples such as laws related to ultra-Orthodox military service and illegal immigration highlight the controversy about the Supreme Court's decisions. The conversation concludes with reflections on the difficulties of reforming the system and avoiding a constitutional crisis.   Guest: Arven Sheinin   00:00 Introduction  01:28 Understanding the Israeli Political System 02:45 The Role of the Supreme Court in Israel 04:02 The Concept of Judicial Review 08:55 The Appointment Process of Supreme Court Justices in Israel 12:08 The Power of the Supreme Court to Strike Down Laws 12:46 Case Study: Striking Down of Basic Laws 15:49 The Impact of Supreme Court Decisions on Israeli Society 19:37 The Controversy Surrounding the Supreme Court's Power 31:36 Proposed Reforms to the Israeli Judicial System 36:02 Conclusion: The Potential for a Constitutional Crisis  

Exploring the Dynamics and Challenges of Product Management Leadership In this honest and insightful conversation, Seb, an experienced product leader, discusses his progression and transformation within the product industry. He talks about his journey working in hyper-growth startup environments and his transition to becoming a professional coach. He shares the unique stressors product leaders face due to the heavy dependence of other departments on them. Seb also provides valuable reflection on his own motivations and values, the importance of understanding customers, and his perspectives on the health tech industry, including the struggle with substance addiction. Also discussed is his belief in the importance of personally resonating with and finding purpose in your work, and how this drove him to step away from full-time product leadership into the world of coaching. 01:19 Introduction and Background 01:23 Seb's Journey in Product Leadership 02:50 Transition from UK to US Market 03:53 Challenges in the U.S. Healthcare System 05:11 The Impact of Addiction 06:41 Building and Growing the Product Team 20:05 Seb's Decision to Leave and Career Transition 38:53 Reflections on a Year of Coaching   Connect with Seb here: www.sebagertoft.com

There is no denying that change is the ultimate dictator of what we conceive of the present days. These changes or innovations include Artificial Intelligence, but how far will it take us to a better generation in the world of politics?   In this episode, Dov Goldschmidt, owner of Stratford Assets, a real estate management company, and a political commentator discusses Sam Altman's role at OpenAI, highlighting his recent controversy, and explores AI's societal impact, including Elon Musk's concerns. He touches on the possibility of AI generating images related to the Israel-Hamas conflict.   He raises concerns about the prevalence of alternative facts and the absence of verification in social media, emphasizing how this weakens the reliability of information. AI's capacity to manipulate information, tailoring it to individuals' preferences, is highlighted as a potential threat to relationships. The ethics of AI company CEOs, such as Sam Altman, participating in AI regulation discussions is debated. While Silicon Valley has historically aimed for a balance between profit and social good, worries persist about their influence on regulatory processes.   Dov underscores the necessity for regulations to keep pace with technological progress, citing Uber as an illustrative case. Dov acknowledges the complexity of grasping AI's potential dangers, requiring substantial expertise. There is concern about AI's societal impact and the challenges in predicting its effects due to its monumental nature. Sam Altman's removal from OpenAI's board sparks speculation about his plans and potential negotiations with Microsoft, generating substantial employee support. He also examines the shortcomings of the quasi-for-profit, non-profit model, pondering whether companies should prioritize profit maximization or if regulation falls within the government's purview. Microsoft earns praise for strategic moves in AI, contrasting with other players like Zoom diversifying generative AI sources.    We also talked about Nvidia's growing profits from AI model chips, drawing parallels to early internet wave winners. Speculation arises about a predicted but unrealized major recession, prompting discussions on inflation, monetary policy, and fiscal policy. There is also an impact of rising rates on industries like tech and real estate, foreseeing stock declines, and decreased real estate values. Despite these challenges, the overall economy is currently strong, with low unemployment rates.   Discover the real status of AI in today’s generation in politics and understand the future of it. Join in this episode, now!   Highlights:   Explores Sam Altman's role at OpenAI, emphasizing recent controversy and AI's societal impact. Discuss the potential threat of AI generating images related to the Israel-Hamas conflict. Highlights issues with alternative facts and lack of verification in social media. Debates the ethics of AI company CEOs participating in regulation discussions. Examines the quasi-for-profit, non-profit model's shortcomings. Nvidia's growing profits from AI model chips were discussed, drawing parallels to early internet wave winners. Speculation about a predicted but unrealized major recession, discussions on inflation, monetary policy, and fiscal policy. Impact of rising interest rates on tech and real estate industries, foreseeing stock declines and decreased real estate values.   About the Guest:    Dov Goldschmidt is the owner of Stratford Assets, a real estate management company. Dov is also a business and political commentator, who has presented at international conventions and at universities. Dov resides in Philadelphia with his wife and five children.   Connect With Our Guest:   LinkedIn | www.linkedin.com/in/dov-goldschmidt   IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS! About Estee Estee Goldschmidt is a customer-obsessed, delivery-oriented, and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and CPG industries, startups and corporate, she joins teams to solve complex revenue problems related to client conversion and retention.    Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.   Website | www.esteegoldschmidt.com  LinkedIn | www.linkedin.com/in/esteegoldschmidt/

Speaking finance is an essential skill for product managers who want to be successful. By learning to speak finance, product managers can communicate more effectively with stakeholders, get buy-in for their projects, and make better decisions for their products. In this episode, Greg Kegeles, Operating Partner of Digital Transformation at New Light Partners, emphasizes the crucial role of product managers and technology leaders in fluently communicating in financial language. He underscores that finance serves as the ubiquitous language of business, enabling product managers to effectively engage with executive leadership and stakeholders. Greg advocates for utilizing financial metrics to assess various options, highlighting the imperative for aligning company objectives with technology and product decisions. He also stresses the importance of considering the total cost of ownership, encompassing post-launch maintenance and enhancements, when planning software development initiatives. Greg Kegeles delves into the common challenges encountered by companies in project management and resource allocation. He sheds light on the prevalent issue of overburdening talented individuals with multiple responsibilities, often resulting in project delays and postponements. Another critical aspect he addresses is maintenance costs. Greg emphasizes the importance of considering the distribution of costs over time, a widely adopted approach in budgeting for ongoing expenses. Greg also explores financial concepts such as taxes, return on investment (ROI), and the quantification of returns. He draws an analogy between investing and software development, highlighting the potential for high returns but also acknowledging the inherent risks involved. Additionally, Greg challenges traditional roadmap approaches based on rigid timelines, suggesting alternative strategies for effective roadmap organization. He stresses the significance of having well-developed investment ideas and continuously evaluating ROI potential. He advocates for maintaining a surplus of ideas relative to available investments and viewing roadmaps as a funnel rather than an assembly line approach. Greg emphasizes the concept of time-to-value, advocating for incremental product launches to minimize risk and maximize returns. He asserts that it's more prudent and efficient to divide projects into smaller, deliverable phases, allowing for user feedback and continuous value assessment. Additionally, effective communication can safeguard against team member attrition or resource allocation issues stemming from a lack of understanding or appreciation for the value delivered by product or technology teams. Delve into the world of low-risk investments with higher return potential and gain a comprehensive understanding of finance as the universal language of business.   Highlights: Product managers need to be able to speak finance in order to communicate effectively with executive leadership and stakeholders. Finance is a language that business speaks, so adopting this language will make it easier for product leaders to get buy-in for their projects. Adopting a financial framework will also give product leaders a new way of thinking about the decisions they make. Four main ideas for speaking finance as a product person: Understand the financial implications of your product decisions Be able to communicate the value of your product in financial terms Be able to speak the language of the business Be able to negotiate effectively Examples: A product manager who wants to invest in retention needs to be able to explain to the CEO how much money that investment will save the company. A product manager who wants to develop a new feature needs to be able to explain to the board how much money that feature will generate for the company.   About the Guest Greg is the Operating Partner of Digital Transformation at Newlight Partners, a private equity firm where he helps businesses accelerate their value. He is responsible for supporting portfolio companies in their data & technology needs. Prior to Private Equity, Greg spent 15 years in different leadership roles in product and tech on internal tooling.  Throughout his experience both as a product leader, and in growing other companies and seeing product leaders succeed and fail, Greg has identified a skill many product managers lack but should be leveraging to get buy-in from leadership and finance. And that is being literate and making cases using financial terms of ROI (return on investment), NPV (net present value) so that product leaders can get budget and headcount for initiatives approved and so that they could work with the CFO/finance leaders.  Resources mentioned in the episode:  Book about ‘Time to value’ Software by Numbers: Low-Risk, High-Return Development by Mark Denne Sample Return on Investment Calculator (developed by Greg Kegeles) Project ROI Calculator (1).xlsx   Connect with our Guest LinkedIn | Gregory Kegeles Website | www.newlightpartners.com   IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS! About Estee Estee Goldschmidt is a customer-obsessed, delivery-oriented, and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and CPG industries, startups and corporate, she joins teams to solve complex revenue problems related to client conversion and retention.  Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.   Website | www.esteegoldschmidt.com  LinkedIn | www.linkedin.com/in/esteegoldschmidt/  

There are two ways to purchase: buy when needed ‘on-demand’ or purchase via subscription, i.e. buy once and get the product delivered regularly on an automated cadence. The subscription model became popular in the last decade both with customers, businesses and investors. However, subscriptions have been under a lot of scrutiny lately by FTC due to numerous customer lawsuits and complaints, which result from businesses focusing on keeping subscriptions active at the expense of the customers best interest, either by making it extremely difficult to cancel, or by playing with renewal reminders hoping that customers ‘forget’ they are paying for service and don’t cancel..  In this episode, Kevin Sakamoto joins us. Kevin is a Product Leader at Dollar Shave Club, a seasoned expert in both on-demand and subscription businesses. The Dollar Shave Club is known for its subscription model, delivering razors to customers regularly. Kevin discusses the challenges of the subscription business model, including customer churn and ethical considerations. Kevin talks about the need for ethical practices and compliance with the Federal Trade Commission guidelines. He also mentions the importance of considering macroeconomic factors and customer-specific data to reduce churn.  Kevin discusses various aspects related to his experiences working at companies like Zappos, Target, and Lululemon. He shares insights about the culture, values, and practices within these organizations. Kevin discusses his ongoing doctoral research that focuses on Employee Resource Groups (ERGs) and their role in driving social change within companies, particularly in the context of diversity and inclusion. Kevin emphasizes the importance of embracing change, learning, and staying close to the legal aspects of business, especially in the context of subscription-based companies. He also highlights the significance of creating a culture that reflects and internalizes company values, and how providing space and support for teams within a large company can lead to successful initiatives. Kevin shares his experiences with the values and culture at the companies he's worked for, for example, employees at Lululemon were encouraged to participate in yoga sessions during work. In addition to his professional insights, Kevin shares his passion for his Doctor of Business Administration research, which explores the dynamics of Employee Resource Groups in the corporate world and their potential to bring about social change. This research is informed by his personal experiences and a commitment to making a positive impact in the field of diversity and inclusion. Explore the dynamics of subscription models, ethical practices, and corporate culture with Kevin Sakamoto!    Highlights: How subscriptions work How companies can retain their customers Importance of accurate data on customers and inventory management How to minimize churn Role of Product managers in winning back churned customers Kevin's experiences at companies like Zappos, Target, and Lululemon, and what makes their cultures unique. Why it's important to be open to new ideas and learn The need to understand legal ramifications of product launches in subscription businesses Creating a work culture that follows the company  Kevin's research on making workplaces more diverse and inclusive   About the Guest A former Product Management leader at Zappos, Target, and lululemon, Kevin has extensive experience in A/B testing, digital product development, e-commerce strategy, Product Management team development, site analytics, and social commerce. He is currently serving as Dollar Shave Club’s Senior Director of Digital Product Management, where he is responsible for site strategy, design, and functionality of their US and International websites in addition to leading site analytics and UX research efforts. Kevin is currently pursuing a Doctorate in Business Administration from Pepperdine University. An advocate for diversity in the workplace, Kevin is researching the motivation and barriers employees of color face when joining Employee Resource Groups.   Connect with our Guest LinkedIn | Kevin Sakamoto   IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS! About Estee Estee Goldschmidt is a customer-obsessed, delivery-oriented, and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and CPG industries, startups and corporate, she joins teams to solve complex revenue problems related to client conversion and retention.  Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations. Website | www.esteegoldschmidt.com  LinkedIn | www.linkedin.com/in/esteegoldschmidt/  

There are moments when technology, design, and operational prowess align to birth something truly extraordinary. Imagine a world where machines converse with compassion, where the lines between human and artificial intelligence blur. Now, consider this: Can we, through the trifecta of technology, product ingenuity, and operational finesse, reshape the very fabric of generative AI to enhance lives and bridge the gap between man and machine? In this episode, Dr. Itay Baruchi, PhD, co-founder and CTO of MyndYou shares MyndYou’s groundbreaking AI solution "MyEleanor '' utilizing voice recognition to transform communication in the healthcare industry. Itay explains how MyEleanor's design sets it apart from traditional automated systems. With the ability to engage in meaningful, open-ended conversations and respond with compassion, MyEleanor has earned the trust of senior citizens, making it a valuable companion in their healthcare journey. Itay shares the rationale behind MyEleanor's distinctive robotic voice and how it aligns with their commitment to transparency and ethical communication. In a world where AI can sometimes blur the lines between human and machine, MyndYou prioritizes authenticity and patient trust. Itay discusses the impact of MyEleanor's million-plus calls and how they have generated actionable insights for healthcare providers.  Unpacking the trifecta of technology, product, and operations, Itay delves into the "Art of Conversation" that defines MyndYou's approach. Itay explains how they've harnessed the capabilities of their AI to have nuanced, empathetic dialogues with patients, ensuring that critical information is gleaned effectively. Join us in this episode as Itay Baruchi takes us on how technology, product design, and streamlined operations have played pivotal roles in shaping the evolution of generative AI. Listen now!   HIGHLIGHTS: The importance of generating a human-like connection with a bot. MyEleanor's ability to understand and respond compassionately to patients. The ethics of maintaining a robotic voice to ensure transparency. Addressing the needs of an aging population with limited tech experience. How MyEleanor's long, meaningful conversations with patients differ from typical AI interactions. The impact of MyndYou's AI in reducing rehospitalization rates. Feedback from hospitals and healthcare systems using MyEleanor. The trifecta of MyndYou: technology, product, and the art of conversation. The challenges of training the AI to recognize context and intent. The critical role of human validation in improving AI accuracy. The potential for MyEleanor to monitor patients' health through voice analysis. Balancing privacy concerns with the value of voice-based health monitoring.   About the Guest Dr. Itay Baruchi, PhD is fascinated by how technology and neuroscience can be harnessed to develop new and disruptive tools for healthcare systems.  Itay did his Ph.D. in Physics and Neuroscience and has over 20 years of experience in inventing and developing cutting-edge technologies. As a researcher, developer, and founder at a variety of startup companies in different sectors such as optics and renewable energy, Itay has an extensive background in leading multidisciplinary technological teams from an idea stage up to a working product. Interested by the idea that cognitive monitoring can improve healthcare systems and enhance diagnostics and care, he leads the technical efforts at MyndYou. Connect with our Guest Website | myndyou.com LinkedIn | www.linkedin.com/in/itaybaruchi   IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS! About Estee Estee Goldschmidt is a customer-obsessed, delivery-oriented, and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and CPG industries, startups and corporate, she joins teams to solve complex revenue problems related to client conversion and retention.  Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations. Website | www.esteegoldschmidt.com LinkedIn | www.linkedin.com/in/esteegoldschmidt/