

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

Sep 8, 2023 • 53min
Matt Bennathan, Zeotap
On this week's episode of the MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion buying MediaMath, TikTok's mixed growth, UK AI law, and more.

Sep 6, 2023 • 27min
The MadTech Podcast Special: Building a Better Internet and Advertising Industry
In this latest MadTech Podcast Special, Yahoo's John McNerney and Matt Farrington join ExchangeWire head of content John Still to discuss how ad tech is evolving, the industry's biggest challenges and how to approach them, and what they're looking forward to most at ATS Singapore 2023.

Sep 1, 2023 • 39min
ExchangeWire on "Choice Fatigue", GPTBot, and Telcos v Streamers
On this week's episode of the MadTech Podcast, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and CEO Rachel Smith to discuss Anne-Marie Sheedy and research lead Mat Broughton to discuss viewing "choice fatigue", publishers blocking OpenAI's GPTBot, and telcos pushing for streamers to cover data costs.

Aug 25, 2023 • 43min
ExchangeWire's Industry Review 2024 Launch
Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally.
Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends that we see as key to the year ahead, and the hurdles the industry will need to overcome to realise these opportunities.
The pillars:
AI
Future of TV
Post-cookie Technology
Attention
Retail Media
Curation
Sustainability and DEIB
Gaming
We'd love to have your input. Want to get involved in Industry Review 2024? Email sales@thewirecorp.com for all the details.

Aug 23, 2023 • 22min
The MadTech Podcast Special: Turning Code into Creativity
In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins John Still to discuss AI and its impact on the creative industries.

Aug 18, 2023 • 31min
James Florence, Immediate Media
On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more.

Aug 11, 2023 • 52min
Abtin Fanaeian, Quantcast
On this week's episode of The MadTech Podcast, Abtin Fanaeian, chead of market expansion (Asia) at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media, and more.

Aug 4, 2023 • 33min
ExchangeWire on UK Ad Spend, Linear TV's Decline, and DoubleVerify Buying Scibids
On this week's episode of The MadTech Podcast, ExchangeWire's CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition of Scibids.

Jul 28, 2023 • 40min
Erfan Djazmi, Mediahub
On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editor Mariam Ahmad and head of research Mat Broughton to discuss AI leaders' safety commitments, Indonesia's new crypto exchange, the future of NFTs, and more.

Jul 21, 2023 • 32min
Adam Foley, Bountiful Cow
On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition of Activision Blizzard, Disney's potential TV sell off, and more.