The MadTech Podcast

In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, Google rebranding its AI chatbot, and UK streaming subscriptions declining in Q4 2023.

ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Universal Music Group pulling all its music off TikTok, evolving social media usage trends, and Amazon's ad data deal with Reach.

ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, its rivalry with Amazon on the streaming landscape, and the FTC’s investigation into the intricate web of partnerships among the biggest AI players.

ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John Still pick their highlights from Industry Review, giving their takes on the eight pillars we see defining the industry this year. Download your copy now: https://www.exchangewire.com/industry-review/exchangewire-industry-review-2024/

ExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week. This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General Intelligence. 

In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.

ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.

"If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. As the industry seeks to improve the efficiency of the digital advertising sector, could curation address existing issues concerning a lack of transparency and increasing complexity? Audigent's president, Greg Williams and co-founder and CTO, Matt Griffiths, sit down with ExchangeWire's COO, Lindsay Rowntree, to talk about the evolving importance of curation across the entire ad tech supply chain, and what will it take for the industry to fully adopt it as an integral part of business strategy. 

Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce.

In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising?  In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.