The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Dec 18, 2024 • 2min
MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training
On today's MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks
Dec 17, 2024 • 2min
MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms
On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI
Dec 16, 2024 • 2min
MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses
On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach
Dec 13, 2024 • 26min
TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour
In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.
Dec 13, 2024 • 2min
MadTech Daily: AUS Gov Announces Publisher Payment Programme; YouTube TV Price Rises 14%
On today’s MadTech Daily: AUS Gov Announces Publisher Payment Incentive; YouTube TV Price Rises 14%; Google Wraps Up Blue Link Search Test
Dec 12, 2024 • 2min
MadTech Daily: Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Content Streamed Daily on TV
On today's MadTech Daily: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration
Dec 11, 2024 • 2min
MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain
On today's MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership
Dec 10, 2024 • 2min
MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban
On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger
Dec 9, 2024 • 2min
MadTech Daily: Omnicom to buy IPG?
On today's MadTech Daily: Omnicom To Buy IPG?; Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program
Dec 6, 2024 • 28min
Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend
On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.
