The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Jan 6, 2025 • 2min
MadTech Daily: Another Antitrust Order for Google...
Jan 3, 2025 • 3min
MadTech Daily: Google’s Proposed Search Monopoly Remedies; The Latest on the US TikTok Ban
On today's MadTech Daily: Google’s Proposed Search Monopoly Remedies; The Latest on the US TikTok Ban; Netflix Attracts 24 Million Viewers for First Christmas NFL Games
Dec 23, 2024 • 2min
MadTech Daily: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples
MadTech Daily: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa
Dec 20, 2024 • 44min
The Big ExchangeWire 2024 Review and 2025 Preview
On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.
Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/
Dec 20, 2024 • 2min
MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change
MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change; EU Publishes Draft Proposals for Apple’s Interoperability Requirements
Dec 19, 2024 • 2min
MadTech Daily: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data
On today's MadTech Daily: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK’s Most Downloaded iPhone App
Dec 18, 2024 • 2min
MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training
On today's MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks
Dec 17, 2024 • 2min
MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms
On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI
Dec 16, 2024 • 2min
MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses
On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach
Dec 13, 2024 • 26min
TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour
In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.
