The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Jan 29, 2025 • 2min
MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content
On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
Jan 28, 2025 • 2min
MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings
On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
Jan 27, 2025 • 2min
MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business
On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports
Jan 24, 2025 • 27min
The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion
On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.
They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.
Jan 23, 2025 • 2min
MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets
On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
Jan 22, 2025 • 2min
MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct
On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
Jan 21, 2025 • 2min
MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics
On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
Jan 20, 2025 • 2min
MadTech Daily: TikTok Stops, Then Doesn't.
On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost
Jan 17, 2025 • 41min
Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.
They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.
Jan 17, 2025 • 2min
MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees
On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide
