

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

Jul 8, 2025 • 3min
MadTech Daily:Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions
In today’s MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

Jul 7, 2025 • 3min
MadTech Daily: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions
In today’s MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

Jul 4, 2025 • 2min
MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine
In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures.

Jul 3, 2025 • 3min
MadTech Daily: Google Fined $314m; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers
In today’s MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers, and the US Senate’s rejection of a ban on state-level AI regulation.

Jul 2, 2025 • 2min
MadTech Daily: Microsoft Faces Irish Class Action Over Ad Data Use; Netflix–NASA Deal Boosts Live Streaming Lineup
In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

Jul 1, 2025 • 17min
RedCircle’s Mike Kadin on the Programmatic Audio Landscape
In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio.
During the discussion, Kadin reveals:
- How programmatic ad tech is evolving within audio according to listener habits
- How brands can ensure brand safety and measurable impact across audio
- The current and future relationship between creators, advertisers, and audio platforms

Jul 1, 2025 • 3min
MadTech Daily: Google’s Emissions Surge 51%; Canada Drops Tech Tax Amid Trump Trade Talks
In today’s MadTech Daily, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.

Jun 30, 2025 • 2min
MadTech Daily: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics
In today’s MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model.

Jun 27, 2025 • 31min
dentsu APAC’s Uma Ranganathan on Australia’s Social Media Ban Tech Trial, Ageism in Advertising, and Trading Truces
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.
They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US.

Jun 27, 2025 • 2min
MadTech Daily: US Judge Sides With Meta in AI Copyright Lawsuit; Authors Sue Microsoft Over AI Training on Books
In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers.


