30 Minutes of Growth

Alex Garcia
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Mar 22, 2022 • 29min

S1 EP2: Nik Sharma, CEO of Sharma Brands | TikTok Playbook | Growth Marketing

Nik Sharma knows the power of TikTok and he knows it inside out. He’s here to get you started right away on harnessing its potential. That’s playbook one. Alex and Nik, of Sharma Brands, go through a quick run through of Nik’s two other actionable playbooks with insights you’ll want to implement today, and all within 30 minutes.You’ll hear how to convert visitors to customers with the red-carpet treatment, delivered through highly personalized landing pages and using push-pull marketing techniques.Next, Nik talks through zero data and how to flesh out customer relationships with simple post-sales surveys. You’ll discover how this data can help shape future experiences that keep customers coming back for more.Nik is at the top of his game as a brand advisor, operator and investor offering strategic growth marketing solutions to some of our favorite brands and creators.One guest, three playbooks and all inside 30 minutes.Follow Nik:LInkedIn: linkedin.com/in/mrniksharmaTwitter: @mrsharmaStay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx
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Mar 15, 2022 • 30min

S1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content Marketing

Meet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She’s got 3 actionable playbooks you’re going to want to get started on right away.When you know where and what your audience is consuming you can leverage that data to get in front of them. Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience.You’ll hear how to get started on permissionless co-marketing, aligning yourself with other brands and creating opportunities for further collaboration down the line.Amanda also talks you through niche marketing and how to create bespoke content on niche media, using SparkToro.Finally she gets into the weeds of how to use Influence Maps as a way of spotting trends and then adapting your own messaging to influence behavior, alongside the more traditional concept of funnel marketing.One guest, three playbooks and all inside 30 minutes.Follow Amanda:LinkedIn: linkedin.com/in/amandanatTwitter: twitter.com/amandanatStay up-to-date on all things 30 Minutes of Growth, follow Alex Garcia on Twitter: https://twitter.com/alexgarcia_atx
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Mar 3, 2022 • 1min

30 Minutes of Growth: Season 1 Trailer

Founders and growth marketers are busy. You want actionable information and you want it fast. When Alex Garcia started Marketing Examined, he wanted to send marketing newsletters that are hyper-focused on tactics. But he realized that became aware that while there are many marketing podcasts out there telling great stories, frustratingly few provide actionable growth marketing tactics.And that’s where 30 Minutes of Growth comes in. On this show, time is a commodity. In 30 minutes or less you’ll get actionable growth marketing playbooks from other leading founders, marketers and operators that you can instantly apply.Here’s how it works. Every episode the clock starts ticking, and you’ll hear how an expert executes their growth marketing, extracting the stuff you need to know. Alex shares his own insights and ends with an actionable summary. That happens not once, not twice, but three times each episode, giving you 3 actionable growth marketing playbooks you can instantly put into practice... before the clock runs out.The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.

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