
Delivering Adventure
This is the podcast for people who want to share adventure like a pro – with their friends, family, or as a profession. Each episode explores a different aspect of adventure delivery with top experts to get their best stories, insights, and trade secrets. Learn what it takes to deliver epic experiences to yourself and others, from the mountains to the office, and beyond. Go farther, become better and achieve more. Chris Kaipio and Jordy Shepherd explore the essential skills and techniques that adventure industry experts use to delivery personal growth. Listen as adventure guides, managers, and promoters share their best advice on leadership, managing risk, coaching, and how to achieve experiences worth remembering. Topics include risk assessment, decision making, leadership, emergency response, crisis management, trip planning, memory building, marketing, capturing experiences, teaching new skills, improving performance, overcoming challenge, resiliency, communicating risk, and experience delivery. Whether you are leading people up the corporate ladder or to the tops of the world’s highest peaks, Delivering Adventure can help you to take yourself and others farther.Visit www.deliveringadventure.com to learn more.
Latest episodes

Feb 15, 2024 • 23min
Case Study: Selling People on What They Need with Ken Bélanger
In this episode, Ken Bélanger shares a funny Heli skiing story that highlights the challenges of trying to talk people out of doing something that will probably not meet their needs in the long run. We look at some of the lessons learned from Ken’s story and offer some strategies to manage these types of situations.Ken Bélanger is an ACMG Ski and Hiking Guide and the owner of Elevation Guides. Ken’s story highlights the difficulties that leaders can face when they are trying to balance giving people what they want versus what they really need but may not realize it.Key takeawaysHow can we sell someone into do something they need, when they don’t think they want it? Here are four options:Try Persuasion: Strategies include reasoning with them, offering to do something better, tell them that what they won’t enjoy whatever it is they want to do. Avoid telling people they can’t do it, this can just sound like a challenge to some people.Use Force: When the level of risk is high, you may have to force them to do something they may not think they want to do. Strategies include a hard no, cresting and sighting rules, and having to attain a skills-based objective or proficiency level before doing something harder.Let them Suffer: If there is a low risk of serious consequences, it is possible to give people a taste of how hard of uncomfortable a situation will be if they don’t do what you are suggesting. This only works if it is safe and there is an escape route.Hope that it works out: When there is a low risk, they refuse to change course or listen to you, the damage can be contained or there are no other options, you may have to just hope things work out!Guest LinksElevation Guides: www.elevationguides.caKen Bélanger on Instagram: @elevationguidesGuest BioKen Bélanger is an ACMG Ski, Hiking, and Via Ferrata Guide, CAA Professional Member, CANSI Level 1 Nordic Ski & Telemark instructor, CSIA level 1, and Advanced Wilderness Adventure Medic.Although Ken grew up in Calgary not far from the mountains with his single father and two brothers, they didn’t have the financial means to explore them. It wasn’t until his late teens when he could self-fund trips that he finally discovered skiing and hiking.He was immediately hooked. It was a steep learning curve to overcome his fear of heights and water, but within a few years he was instructing and guiding water-sports, climbing, cycling, and nordic and telemark skiing.Ken considers himself extremely fortunate to have learned under some fantastic guides and instructors along the way.Now operating Elevation Guides with nearly 30 years of guiding experience in 23 countries, he couldn’t imagine a better career. Ken resides in Canmore, Alberta at the doorstep of beautiful Banff National.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Feb 8, 2024 • 57min
How to Communicate Risk with Will Gadd
At the heart of every adventure, is a degree of risk taking. Being able to communicate the level of risk that people can expect to be exposed to is an important component of delivering adventure to others recreationally and professionally.There is nothing worse than exposing someone to a situation that has an elevated level of risk or challenge and having them turn around and tell us that this is not what they expected. When this happens, the blame almost always lands on the leader.Helping us to examine how we can communicate risk more effectively, is friend of the show, Will Gadd. Will is a world class climbing, paragliding and white-water kayaking athlete. In addition to undertaking many adventures around the world as a professional athlete, Will also guides others professionally and is a certified ACMG Alpine Guide.In this episode we explore why it’s important to communicate risk and discuss some of the strategies that allow us to do it more effectively.Guest Bio:Will Gadd is a world class climbing, paragliding and white-water kayaking athlete. In addition to undertaking many adventures around the world as a professional athlete, Will also guides others professionally and is a certified ACMG Alpine Guide.Some of Will’s career highlights include:Establishing the hardest mixed ice climbing lines in the world.Setting the world distance record for paragliding. Twice. 423 km (263 miles) the second time.Kayaking down dozens of first ascents across North America.Winning the Canadian National Sport-Climbing Championships. Four times.Winning three gold medals at the X Games.Will has also been recognized as a mountain hero by the United Nations for his efforts to raise awareness for environmental issues including how climate change is affecting the mountain environment.Guest Links:Contact Will to be your Guide, Instructor or Speaker: https://willgadd.com/Instagram: @realwillgaddThe Last Ascent, Kilimanjaro: https://www.redbull.com/ca-en/films/the-last-ascent-will-gadds-return-to-kilimanjaroA Fun Ted Talk: Three Simple Tools to Manage Risk, Fear and Children: https://www.youtube.com/watch?v=MTdFkPTTnsAKey Takeaways:The role of risk communication is to: Inform everyone of what to expect, so that people know what can happen, how likely it is and how risks will be managed, can provide the leader with informed consent.Getting informed consent: Getting informed consent involves communicating the risks that will be faced in a way that people can understand and process accurately. Only when people have an understanding of what can happen to them, can they give informed consent to undertake that activity. The challenge with getting informed consent is that in some circumstances it can be difficult and even impossible to inform people effectively. When it comes to communicating risk: Do it at the start, end and during an event. You should be informing people any time you are going to be taking on an increased level of risk or you are about to do something that is completely new to them.Involving people in the decision-making process: Anytime there is going to be an elevated level of risk, or there is a new situation that people have not encountered, leader should probably consider involving their group in the decision-making process. Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventureCover photo by Christian Pondella

Feb 2, 2024 • 52min
Improving Performance in a Crisis with André-Jean Maheu
How can we improve our performance in a crisis? We spend a lot of time talking on Delivering Adventure about how we can avoid finding ourselves in crisis. However, despite our best efforts, we can all end up finding ourselves in situations where either ourselves or the people we are with end up in a crisis. In this episode, André-Jean Maheu helps us to explore how we can improve our performance when stressful situations cause us or others to lose control.AJ has worked as an adventure guide, ski patroller, avalanche forecaster, first aid instructor, and paramedic. He is also active in Search and Rescue and operates the North Shore Snowpack YouTube channel.Guest BioAJ Maheu began his career in the outdoor industry over 30 years ago. After spending a decade instructing, guiding river trips in Québec, and hikes from Alaska to the Andes he shifted his focus to emergency response in remote settings. He worked as a paramedic on worksites on Baffin Island and began a 20-year-career teaching wilderness first aid. He has taught emergency preparedness and first aid in multiple adventure travel guide programs in 6 different colleges and universities across the country.AJ Maheu is an avalanche professional and member of the Canadian Ski Guides Association. He has also worked as a professional ski patroller for the past 20 years. He is active in many spheres of the avalanche industry including forecasting for industrial operations, search and rescue, and ski resorts as well as instructing and guiding.AJ runs the North Shore Snowpack YouTube channel, providing weekly snowpack information to backcountry users and is a brand ambassador for Nano Traino, manufacturer of high quality, packable emergency evacuation toboggans. When not working, he is busy delivering adventures for his 2 boys, taking them on family adventures.Guest LinksNorth Shore Snowpack YouTube Channel: https://youtube.com/@northshoresnowpack?si=eZClzV6KePi3hYwbNano Traino: https://nanotraino.com/en/Key Takeaways:Managing performance effectively in a crisis: Best strategy is to keep yourself out of the crisis zone. When we are gripped with a crisis, it becomes very hard to counter our instincts of fight or flight. Our ability to think straight also becomes quite compromised. This means the best strategy to manage a crisis is to avoid losing control to begin with.To prepare for a crisis: You need to practice. Preparation can pull you through stressful situations.When you practice, make sure it’s meaningful. This means it has to have specific objectives.Make it realistic, go through all the steps with no short cuts. Practicing should outline what is difficult. It should have an element of stress.Reduce your vulnerability: Vulnerability is your inability to withstand a hostile environment or consequences. It is important to realize how vulnerable you are.Spending a lot of time looking at the foreseeable can help to recognize when you are going to be more vulnerable. This can help us to identify the things that can cause us to lose control to begin.Stay focused on building momentum: Adopt a proactive mindset where you focus on the things that you can do.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 25, 2024 • 43min
Understanding Performance in a Crisis with André-Jean Maheu
When it comes to adventure, a crisis can come in many forms ranging from getting lost, getting injured, pushing well past our capabilities and being faced with the prospect of disaster. It’s fair to say that being able to navigate through a crisis if one happens, is an essential skill for delivering adventure.In this episode, we are joined by AJ Maheu to gain a deeper understanding of what happens to us in a crisis and how that affects our performance. AJ taps into his extensive adventure industry experience as a ski patroller, guide, first aid instructor, paramedic, avalanche forecaster and adventure educator.Guest BioAJ Maheu began his career in the outdoor industry over 30 years ago. After spending a decade instructing, guiding river trips in Québec, and hikes from Alaska to the Andes he shifted his focus to emergency response in remote settings. He worked as a paramedic on worksites on Baffin Island and began a 20-year-career teaching wilderness first aid. He has taught emergency preparedness and first aid in multiple adventure travel guide programs in 6 different colleges and universities across the country.AJ Maheu is an avalanche professional and member of the Canadian Ski Guides Association. He has also worked as a professional ski patroller for the past 20 years. He is active in many spheres of the avalanche industry including forecasting for industrial operations, search and rescue, and ski resorts as well as instructing and guiding.AJ runs the North Shore Snowpack YouTube channel, providing weekly snowpack information to backcountry users and is a brand ambassador for Nano Traino, manufacturer of high quality, packable emergency evacuation toboggans. When not working, he is busy delivering adventures for his 2 boys, taking them on family adventures.Guest LinksNorth Shore Snowpack YouTube Channel: https://youtube.com/@northshoresnowpack?si=eZClzV6KePi3hYwbNano Traino: https://nanotraino.com/en/Key Takeaways:Definition: According to AJ, a crisis is when we lose control. We may have had a critical period before we lost control where we were holding things together. During this critical period there is usually an element at risk like our physical well-being, or the safety of others. However, if that situation deteriorates, that element at risk is compromised and we can no longer keep things together and we can end up in a crisis.Subjective: A crisis is a very subjective event. Two people can be in the same event and have a crisis for different reasons. Of course, two people can also be in the same incident and maybe only one of them has a crisis.During a crisis: Physiologically we get a surge of adrenaline which prepares us for action. This puts us in a state of fight or flight. This causes our muscles to tense up and leads to tunnel vision. It becomes hard to analyze mentally as our capacity to process everything that is going on is reduced. Eventually we can become physically incapacitated.Managing others: It can be very difficult to manage people when they are experiencing a crisis. 10-20% of people are predisposed to act appropriately in a crisis. That means that when people are faced with a crisis, 80-90% of people will experience some level of paralysis or loss of performance.Unreasonable: When people have adrenaline flowing through their bodies and they are gripped with panic, it is impossible to reason with them. This means that people may need time to process things before debriefing them Also, trying to downplay their feelings can backfire on you as AJ learned.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 18, 2024 • 55min
Understanding Human Factors & Judgment with Mike Adolph
Why is it so hard to make good decisions? One of the factors has to do with what are called the human factors. These include cognitive biases, heuristics, personal motivations, and preferences.One person who sees the human factors in high consequence environments is Mike Adolph. Mike is an ACMG / IFMGA Mountain Guide and the current Technical Director of the Association of Canadian Mountain Guides.In this episode, Mike helps us to understand what human factors are, what some of the more common ones are and what we can do to reduce their negative impact on our decision-making abilities.Guest BioMike Adolph is an ACMG / IFMGA Mountain Guide and the current technical director of the Association of Canadian Mountain Guides. In addition to guiding custom outdoor adventures for small groups, Mike also works as a guide trainer and examiner for the ACMG’s Training and Assessment Program.Mike started in the outdoor industry in 1994 after his family, in a joint venture, opened the Sheiling Mountain Lodge and the Center for Outdoor Education in Nordegg, Alberta. He completed his final ACMG exam and received his IFMGA International Federation of Mountain Guides Association Mountain Guide designation in 2009. He always admired his instructors and examiners, even if they were a bit harsh at times, which lead to him getting involved with the instructor/examiner team in 2012. When the job posting for the interim ACMG technical director came up in 2018, he thought, why not? The mountains have taught him to be open to all possibilities, have several options and go with the flow. I feel lucky to have this as a career and am extremely grateful to my loving and understanding wife Jennifer and our two boys Lucas and Tyler.Guest LinksAssociation of Mountain Guides: www.acmg.caDavid Thomson Via Ferratas: www.viaferratacanada.comMike Adolph Email: msadolph@gmail.comMike Adolph Instagram: @mikeatcoeAvalanche Hour with Mike Adolph: https://soundcloud.com/user-23585762/avalanche-hour-podcast-mike-adolph-acmg-10Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 15, 2024 • 51min
Power of Good Judgment with Will Gadd
Is good judgment the most important skill to have when it comes to delivering adventure? In this episode, professional adventure guide and athlete Will Gadd returns to help us to make the case that it is. The power of good judgment is often the difference between delivering exceptional adventures and catastrophic misadventures. Mastering this skill is a must for anyone who wants to deliver adventure to themselves or others effectively.Will Gadd is one of the perfect people to help us to explore this topic. Will is used to making high consequence decisions for himself and others from ice climbing Niagara Falls, to setting world records for paragliding, to elite-level white water kayaking.Guest BioWill Gadd is a professional sponsored athlete and ACMG Alpine Guide. Among many of Will’s feats are first accents ice climbing Niagara Falls, Helmcken Falls, Icebergs and many other ice climbs around the world including on the top of Mt Kilimanjaro. Will is also a world-class white-water kayaker and paraglider. He has twice set the world record for the longest paragliding flight.As an elite athlete and professional guide, Will is extremely experienced when it comes to evaluating risk and making decisions that could have serious consequences for himself and the people he is leading, or working with. This makes Will one of the perfect people to talk about the power of judgment.Guest LinksContact Will to be your Guide, Instructor or Speaker: https://willgadd.com/Instagram: @realwillgaddThe Last Ascent, Kilimanjaro: https://www.redbull.com/ca-en/films/the-last-ascent-will-gadds-return-to-kilimanjaroA Fun Ted Talk: Three Simple Tools to Manage Risk, Fear and Children: https://www.youtube.com/watch?v=MTdFkPTTnsAKey TakeawaysWhy decision making is the most important skill to have and how we can be better at it:The Difference Maker: Good decisions are what separate great adventures from mishaps and misadventures.Outcome Versus Process: A good decision and a good outcome are not always the same thing. Just because something worked out doesn’t mean we made a good decision. It could be that we were just lucky.Power of judgement: Good judgment increases our chances of getting good outcomes, while poor judgment can increase our chances of getting bad outcomes, also known in adventure circles as misadventures.Self-Awareness: One of the keys to being able to exercise good judgment and make good decisions is the ability to be self aware. A lack of self awareness leads to not knowing what is going on in our own head. That can lead to us not recognizing what others are thinking. On the other hand, an abundance of self awareness helps to us know our weaknesses and capabilities. It also helps us to recognize and manage human factors like bias.Why decision-making is hard: We are often making very consequential decisions with limited information. Adding to this is the fact that adventure guides and adventure instructors are often making decisions in complex environments with hard to predict weather, and changeable conditions. It can also be hard to know how the people they are working with will perform under stress.Decision Making Strategies: These include collecting as much information as possible, slowing things down, and stepping away from people so that we can process information. It can also be helpful to avoid setting objectives that can be hard to change, although this isn’t always possible.Role of a Guide: Overall, the role of a guide, instructor or leader is to reduce uncertainty so that there can be less drama. Excitement feels good, drama feels stressful and possibly much, much worse.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventureCover Photo by Christian Pondella

Jan 15, 2024 • 53min
How to be the Leader with Erin Tierney
Every group needs a leader. If you are a professional adventure guide or instructor, there is an expectation that you can be the leader. While being the leader can be fun, it isn’t always easy for everyone.In this episode, we explore what it takes to be the leader and how to do it effectively. Joining us to share her unique insight on leadership is Erin Tierney. Erin has had many leadership roles within the adventure industry. These include leading and managing teams of guides and guests as a ski guide and ski guide examiner. She is also the current President of the Canadian Ski Guides Association (CSGA) and the General Manager of Whistler Heli-Skiing.Guest LinksWhistler Heli-Skiing: https://www.whistlerblackcomb.com/explore-the-resort/activities-and-events/whistler-heli-skiing/whistler-heli-skiing.aspxCanadian Ski Guide Association: https://canskiguide.com/The Avalanche Hour Podcast with Erin Tierney: https://soundcloud.com/user-23585762/tah-erin-tierney-csga-10Guest BioErin is a certified CSGA ski guide and the current President of the Canadian Ski Guide Association. In addition, to guiding in the Heli-ski industry since 1999, Erin is also a guide trainer and examiner with the Canadian Ski Guide Institute. Erin currently works as the General manager of Whistler Heli-skiing.Erin has worked extensively with teams of guests and guides in a number of roles, which makes her a perfect person to give us some insights on being a leader!Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 15, 2024 • 42min
How Guides can Deliver Exceptional Value with Ken Bélanger
At some point in time, we all find ourselves in the role of being someone else’s guide. We could be guiding our friends, family or doing it professionally for strangers. In this episode, we try to answer the question of how guides provide exceptional value to the people they are leading? Joining us is Ken Bélanger.Ken has been operating skiing, hiking, and cycling trips around the world through his company Elevation Guides. Ken taps into his extensive experience leading high end custom trips to share some of the secrets that go into delivering exceptional guided experiences.Key TakeawaysTo provide value as a guide:Identify What People Really Want: Just because they might be asking for one thing doesn’t mean that is what they really want. This is where you have to be a curious detective. Remember, you can’t give people what they want if you don’t know what it is.Make it Special for Them: This might be something you have done many times, but it could be the first time the people you are with have ever done. Ask yourself, how can I make this feel fresh? Are there aspects of this experience I can provide that they couldn’t get on their own or with someone else? Ken talked a lot about custom trips. In a way, every trip should be a custom trip.Check in with People: Ask, is this what they want? Are they happy? Are they aware of the other options available to them? There is nothing worse than having someone go away from an experience feeling like they missed doing something better. It’s way better to uncover that early.Great Guides are Selfless: A great guide puts service to others ahead of serving themselves. Regardless of whether you are being pay to be the leader, or you are leading your friends or family, you would be wise to adopt the mindset that the people you are with are your customers. As such, you may need to put your own aspirations aside if they conflict with the needs and goals of the people you are guiding.Remember guiding family, friends and peers is harder than guiding strangers: The closer we are to people, the harder it can be for them so see us as being credible, regardless of how well intentioned, how professional, or how qualified we might be. Try not to take it personally.Have sympathy: People can be scared, they can struggle to do things that are easy for us, they may not be as resilient, and they may not grasp information as well as we want them to. This last point is especially true when they are under duress. They may also struggle to imagine what you are telling them if they have no experience with that situation. This is where it is important to try to view the situation through their eyes.Guest LinksElevation Guides: www.elevationguides.caKen Bélanger on Instagram: @elevationguidesGuest BioKen Bélanger is an ACMG Ski, Hiking, and Via Ferrata Guide, CAA Professional Member, CANSI Level 1 Nordic Ski & Telemark instructor, CSIA level 1, and Advanced Wilderness Adventure Medic.Although Ken grew up in Calgary not far from the mountains with his single father and two brothers, they didn’t have the financial means to explore them. It wasn’t until his late teens when he could self-fund trips that he finally discovered skiing and hiking.He was immediately hooked. It was a steep learning curve to overcome his fear of heights and water, but within a few years he was instructing and guiding watersports, climbing, cycling, and nordic and telemark skiing.Ken considers himself extremely fortunate to have learned under some fantastic guides and instructors along the way.Now operating Elevation Guides with nearly 30 years of guiding experience in 23 countries, he couldn’t imagine a better career. Ken resides in Canmore, Alberta at the doorstep of beautiful Banff National.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 15, 2024 • 49min
Recognizing the Value of a Guide with Ken Bélanger
Why should anyone hire a guide? If you are in the role of being a guide, do you know why people would want your help? These are two of the topics that we explore with Ken Bélanger. Ken is the owner of Elevation Guides, and works around the world as a ski, hiking and cycling guide. Using his unique perspective as someone who has had a lot of guides and who has guided a lot of people, Ken shares with us why people hire guides and why having a guide is valuable.Key TakeawaysReasons why People Hire a Guide: They want to go somewhere they either can’t or don’t think they can access on their own. They want to improve their skills or learn something so they can be better at what they are doing. They want to get more out of the experience by having someone else there with them, who can help to structure the experience in a positive way.Guides help us with all the little details: These are things we might not have thought of or known about.Guides help us to fast-track improvement: They do this by showing us the short cuts, the better way to do things, they can help us to become better technically and show us how to be more efficient.Guides can maximize the experience: By making the most of the time we have and helping us to manage the risks more effectively.Help to build connections: They can connect us to the place and the activity by increasing understanding of where we are and what we are doing. This boosts our sense of place and purpose.Guides and instructors help us to go farther: than they otherwise could or believed they could on their own thanks to coaching, support, knowing where to go and how to do it.Guest LinksElevation Guides: www.elevationguides.caKen Bélanger on Instagram: @elevationguidesGuest BioKen Bélanger is an ACMG Ski, Hiking, and Via Ferrata Guide, CAA Professional Member, CANSI Level 1 Nordic Ski & Telemark instructor, CSIA level 1, and Advanced Wilderness Adventure Medic.Although Ken grew up in Calgary not far from the mountains with his single father and two brothers, they didn’t have the financial means to explore them. It wasn’t until his late teens when he could self-fund trips that he finally discovered skiing and hiking.He was immediately hooked. It was a steep learning curve to overcome his fear of heights and water, but within a few years he was instructing and guiding watersports, climbing, cycling, and nordic and telemark skiing.Ken considers himself extremely fortunate to have learned under some fantastic guides and instructors along the way.Now operating Elevation Guides with nearly 30 years of guiding experience in 23 countries, he couldn’t imagine a better career. Ken resides in Canmore, Alberta at the doorstep of beautiful Banff National.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure

Jan 15, 2024 • 60min
Understanding the Challenge Zone with Mark Sedgwick and Jeff Marks
What is adventure and how can we deliver it? These are just two of the topics that Mark Sedgwick and Jeff Marks help us to explore as we talk about adventure and the challenge zone. Mark and Jeff are two of the founders of the newly launched Professional Ski Instructors of Canada (PSIC). The PSIC has delivering “the adventure” at the core of its mission. Mark and Jeff walk through what “the adventure” is and how it relates to our challenge zone.Key TakeawaysInteresting new Organization: Promoting the delivery of the entire experience, free of judgment, promoting development, recognizing that delivering these experiences requires a diverse skill set that includes both hard and soft skills.Components of Adventure: Fun, safe, learning were three key components of adventure for the PSIC. To achieve an adventure, it has to be remembered as being enjoyable either in the moment or later, the experience has to fit inside people’s risk tolerance, and people generally want to feel like they have improved in some way.The Challenge Zone: Tis the performance zone you are in when you are excited and can perform well, without being overwhelmed or bored. When we go above your challenge zone, we can become stressed, and our survival instincts can kick in. When we go below our challenge zone, we can become complacent and lose interest. The level of adversity we are exposed to determines where we are operating.Adventure Happens in the Challenge Zone: This is where we are stimulated and can try new things without becoming frustrated. To deliver an adventure we need to create an environment here people can operate in their challenge zone.Guest LinksProfessional Ski Instructors of Canada (PSIC): www.psic.proModel of the Challenge Zone: https://deliveringadventure.com/the-adventure-zone/Guest BioMark Sedgwick is a proud product of the ski industry – skiing is his passion, and he is an obsessed student of the sport. His career spans over 35 years in the industry. He is currently President and co-founder of both the Professional ski instructors of Canada (PSIC) and 2XO Ski Consulting, offering his expertise as an industry advisor. He is a recognized and respected global thought leader and author in the ski space.Mark spent 16 years as a senior executive with Whistler Blackcomb and played a strategic role in all aspects of the resort’s journey and growth as it became the most visited resort on the planet. During his tenure at Whistler Blackcomb, he was involved in the delivery of the 2010 Winter Olympic Games, a successful Initial Public Offering (IPO), leading to the establishment of Whistler Blackcomb as a publicly traded company. This series of achievements culminated in Whistler Blackcomb’s significant acquisition by Vail Resorts.Mark's ski education spans three pathways: Austrian, Australian, and Canadian. Mark participated at two Interski events, representing Australia in 1995 and Canada as Technical Lead and Coach in 2023.Like Mark, Jeff has worked extensively in the ski industry. Jeff was born and raised in the Canadian Rockies in Jasper and currently lives in Banff Alberta.Jeff has had various leadership roles in the ski industry including Director of the Club Ski program in Banff and the Niseko Village Snow School in Japan as well as 12 years as Program Coordinator and National Program Director for the Canadian Ski Instructors Alliance.Jeff has represented Canada at three Interski events including as Head Coach of the Canadian team in March, 2023 in Levi, Finland. Now being involved with the Professional Ski Instructors of Canada, Jeff finds himself again in a creative new challenge zone with an opportunity to do his best to support an industry and profession that he loves. While being a founder of this new entity certainly keeps him busy, he keeps his connection to the core of the industry, teaching skiing for the Snow School at Lake Louise Ski Area.Follow or SubscribeDon’t forget to follow the show!Share & Social Linkshttps://linktr.ee/deliveringadventure
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