

Starting a Counseling Practice Success Stories
Kelly + Miranda
Join Kelly Higdon and Miranda Palmer of zynnyme Private Practice Experts as they speak with successful practice owners about how they created lives and businesses they love. Whether you're new to private practice or already successful and looking to expand, you'll find plenty of stories to get motivated and start designing the practice of your dreams!
• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool
• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast
• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool
• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast
Episodes
Mentioned books

Apr 20, 2020 • 19min
Top Tips for Navigating a Crisis with Erika
We are so thankful to Erika for sharing her insight as a therapist who has gone through a period of crisis before. In the era of Covid-19, it can feel like everything is unprecedented and out of our control. Erika shares her top tips and advice for being prepared, working through the experience, and keeping a positive mindset. Learn more about Erika's practice at https://www.erikalabuzanlopeztherapy.com

Apr 17, 2020 • 21min
Pandemic and Play Therapy with Lynn McLean
Today's podcast episode is a lesson in creativity and preparedness. It's okay to slow down, get your bearings, and help your staff rise to the occasion before adding in more clients. Once the transition has happened, then you can move into marketing and visibility. This pandemic is allowing us to rethink everything we know about therapy, and recognize myths we had never challenged before.Lynn McLean, LCSW-S, RPT-S talks about her experience transitioning to tele-play therapy, and how children CAN be helped during this time. Just like so many other things, we are seeing that healing play is possible virtually, and that by being forced to look at your practice in a new way, you may discover new things about your processes that will strengthen your business, too.

Apr 14, 2020 • 32min
Finding Security in Telehealth and Business Processes with Gretchen
Gretchen sat down with us to give her insight as a clinician with over 10 years experience using telehealth. She provides wonderful advice about getting your processes in order, tips and tricks for work-from-home life, and working within your comfort zones.Explore more of what Dr. Gretchen has to offer at http://drgretchenkubacky.com/

Apr 10, 2020 • 23min
What Numbers Do You Need to Know To Keep You and Your Business Safe
Here is a quick 20-minute training on what numbers you can be tracking right now in your private practice to determine the next steps. We share what is really working and what the numbers are really saying in private practices across the country. There are some really important trends we are seeing that could make all the difference for your marketing and the health of your practice.

Apr 8, 2020 • 37min
Emergency Financial Relief for Therapists in Private Practice with Mary Beth Storjohann, CFP®
We had the opportunity to get on-screen with Mary Beth Storjohann, CFP® to talk about the Economic Injury Disaster Loan (EIDL) and the Payroll Protection Program, and what these programs can do for therapists in private practice.Information about relief opportunities is changing day-by-day, and some of the information provided here may be out of date already, but we hope this training can provide a helpful overview and some guidance. This video was recorded on April 3rd at 11am PDT.

Apr 7, 2020 • 15min
Innovation in Private Practice
Our hope for you is to create a private practice that provides stellar outcomes for clients and increases accessibility to good mental health care. It takes innovation and creativity as well as attunement to provide services that are uniquely your own. It is NECESSARY if we want to reduce stigma, help people heal and shift their family trees and change the story for not only themselves but for their generation and communities.It's something we try to mirror in our work. There are many ways to make an impact and with Business School Bootcamp we created a program that is uniquely our own, we track outcomes, we constantly seek to innovate and transform, not following standards of what has been done before but instead raising the standards - for what is means to do this work personally and for how this work impacts our clients.Every time we do what we know is right for us, there is usually some push back of "why would you do that? that seems so hard? wouldn't it be easier if....?"We want to see our students succeed and we want to help them in a way that is energizing for us, not depleting.Take a look at what you are creating in your practice. Are you clear that it is your highest and best? Does it contribute to the field in a positive way (especially if you have employees)? Does it give you a good income, energy and inspiration? Do you see change in your clients?A business plan the foundation, but it is so much more meaningful than a piece of paper. It is all the parts of a system coming together to serve others and sustain ourselves. It's an amazing thing we believe will change what mental health care looks like in our communities, how it reduces stigma and how it gives back to the ongoing transformation of this field.

Apr 7, 2020 • 19min
Personal Accountability in Private Practice with Nikki
Nikki knew that private practice was right for her, and had a list of areas she wanted to work on. By keeping herself accountable, recognizing her worth, and being compassionate with herself, she can now pass along the message that you, too can do this!Check out Nikki's website for grief and loss therapy at https://milfordgrieftherapist.com/

Apr 6, 2020 • 19min
Expanding Reach and Quality Online with Melissa
We had the pleasure of sitting down with Melissa to talk about the benefits of an online practice, being intentional and focused, and expanding her reach with Beyond the Couch ventures.Learn more about everything Melissa offers at https://guidedwellnesscounselingut.com/

Apr 2, 2020 • 43min
Therapist Marketing During a Pandemic
We wanted to share this Facebook Live we hosted, where we spoke about how to pivot and strengthen your marketing practices during the coronavirus.Learn about the 4 key areas that you need to address weekly in your marketing, how to modify strategies in the transition to telehealth, and how to address myths about counseling and psychotherapy during this time.

Mar 26, 2020 • 1h 37min
Part 4: Pandemic, Private Practice, and Masterclass
Pandemic, Private Practice, and You Part 4:We planned this Masterclass series for therapists months ago with NO idea that there would be a pandemic in progress when it come up. We thought long and hard about whether we should cancel or reschedule. Ultimately, we realized that the thousands of therapists who registered needed support, direction, and community now more than ever. We extended Q & A time each week and answered people's questions as the situation changed. We are sharing this here to provide support to our audience. With just responding to people and pivoting to the needs of our community, we apologize that updating our podcast escaped our attention. But, we are proud to say that our blog has been viewed by almost 40,000 therapists in the past week. You can make a difference. People need you!Today we talked about remembering why you are here and that the world NEEDS you. There is longevity in this work, and we are creating practices that can overcome whatever the future brings. Follow the the guided meditation to re-center amidst a challenging time and listen to some of our answers about Bootcamp, the pandemic, and more.Business School Bootcamp for Therapists is NOW OPEN for enrollment. Bootcampers are now eligible for up to 32 CE units for the material, through AspiraCE.com. Click here to enroll today.Resources:Covid19 Scripts, Templates, Resources, and TrainingsHomework: Outcomes Script and Free CommunityVideo replay of all Masterclass trainings


