Starting a Counseling Practice Success Stories

Kelly + Miranda
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Apr 15, 2022 • 23min

Embracing Empathy and Authenticity as a Team with Jennie

Jennie, the Sales & Service Expert at zynnyme, holds a great amount of pride in the services we provide and the work she does. A helper at heart, she enjoys speaking with community members, learning about their needs, watching them grow, and helping them to get the right support — whether it’s through zynnyme or not. And, as an entrepreneur herself, she gets your needs!This interview serves as a reminder that you, too, deserve to employ individuals who go beyond the basics, and who will put their heart into your business the way Jennie opens her heart for members of the zynnyme community.P.S. If you’d like to connect with Jennie, email help@zynnyme.com or start a new thread in our free Private Practice Community with your questions!---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/business-school/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Apr 13, 2022 • 23min

Discovering Your Next Steps with Karen

Meet Karen, one of our Accountability Coaches for The Accountable Practice! She joined Kelly on the podcast to talk about the benefits of having people in your circle to support you, how your plans don’t always happen on your exact timeline + how to recognize your progress, figuring out the next steps for you and your business, and being kind to yourself along the journey.---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/business-school/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Apr 12, 2022 • 21min

Putting Yourself Out There with Vargas

Meet Vargas, one of our Accountability Coaches for The Accountable Practice! He joined Kelly on the Starting a Counseling Practice podcast to share what it was like to be the first in his role + how it’s evolved, why therapists can get “stuck” moving through the private practice process, being seen, how what you create online helps others, and more!---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Apr 11, 2022 • 35min

Self-Discovery and Vulnerability: Websites for Therapists with Kate

Kate is the owner of Destiny City Counseling, where she helps women in Tacoma, WA feel more confident, alive, and fulfilled personally, in relationships, and spiritually.It can be difficult to put yourself out there and composing copy for a website is a vulnerable experience. In this episode, we learn why it's so important to take those foundational steps toward marketing, how to embrace the experience of being vulnerable to grow as a therapist, and how to tap into your community (and your clients) to take those scary first steps.---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistJoin the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Apr 9, 2022 • 15min

Building a Therapist Community with Eden

Meet Eden, our Community Manager and an Accountability Coach for The Accountable Practice (TAP) program! She joined Kelly on the podcast to talk about her role in the community, moving from being a Social Worker to her current role, what makes a community valuable to members, what therapists need right now, what’s next for the community we’re building, and more!---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Apr 7, 2022 • 21min

Accountability in Life and Business with Ryan

Ryan, one of our TAP Accountability Coaches, joined Kelly on the Starting a Counseling Practice podcast to talk more about his role with zynnyme and what it means to be accountable as a business owner and human being.---Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Mar 30, 2022 • 38min

Relocating Your Practice, Not Your Website: Websites for Therapists with Ashley

We’ve highlighted success stories where therapists start from scratch after locating to a new location, but what if you’re moving constantly? Is it feasible to open and shut down a practice every three years? Can you build a full caseload of clients if you’ll be leaving the area in a few years?Ashley realized early on that she couldn’t grow in a regular position if she kept relocating. Since her husband is in the military, she would have to start from scratch every time she made progress. As they moved from Hawaii to Florida, she gained experience in managing a group practice and had the idea of opening her own online private practice. Even though she grew a successful group practice on her own, Ashley felt she needed assistance with creating the practice of her dreams.She joined Business School for Therapists to refine her work and implemented the SEO lessons into her website. Here, Ashley shares with Miranda how her website funnels her ideal clients, organization and automation tips for each location she serves, and whether you need multiple state licenses for your practice to succeed.Learn more about Ashley:Website: https://www.ashleycomegys.com/Facebook: https://www.facebook.com/groups/raisedtoempower Instagram: https://www.instagram.com/ashleycomegyslcsw/---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistJoin the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Mar 29, 2022 • 45min

The Parallel Process: Websites for Therapists with Robin

Outsourcing your website may seem the most practical way of setting up your website. You pay someone to write your copy, make the site searchable, and make it look pretty. But Robin found that depending on who you hire for the task, you might only get one of the three, or none in some cases. And even if you look for referrals from friends and colleagues you might not get the same experience they had.Robin started her website as she began setting up her practice. She wanted people to see her as a legitimate business, so she began posting blogs and an information page. She felt something was missing and was referred to Brighter Visions by a colleague. The final product wasn't what she envisioned, so she went back to creating her own. After joining Business School for Therapists, she refined her website with a designer to match her voice and practice.In this episode, Robin shares with Miranda her parallel process of building a website and how each version has improved over time as she has learned to accept the imperfections. She also discusses how her website reflects her practice, how she utilizes it for her group practice, and tips for those starting their first website.---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistJoin the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/
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Mar 25, 2022 • 40min

The Ukrainian War and Trauma in Private Practice with Dr. Polina

On Thursday, February 24, Russian president Putin announced a "special military operation" to "demilitarise and denazify" Ukraine. Minutes later, missiles and airstrikes struck throughout Ukraine, including the capital Kyiv, shortly followed by a large ground invasion from multiple directions. In response, Ukrainian president Zelenskyy enacted martial law and general mobilization.As we witness the atrocities of violence from afar, you might think: Why should I care? How can the current events affect me? Economically, we've seen gas prices increase due to oil sanctions against Russia. Mentally, members of our community can be experiencing an increase in anxiety and post-traumatic stress disorder due to the conflict continuing every day. As our services continue to grow, we will slowly see clients who are beginning to show symptoms due to family members or mutual connections to Russia or Ukraine.Dr. Polina shares what to expect and what we can do as the Ukranian War is brought into our offices. She also opens up with Kelly about her first response to the war, how she overcame her initial grief, and the support received by her communities.
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Mar 23, 2022 • 36min

Attracting the Right Clients: Websites for Therapists with Erinn

Erinn loves doing her work by herself. After launching private practice in 2021, she wanted to grow her online presence to legitimize her business. She started creating her website on Wix with a single page about her services and thought it was enough to start attracting clients.During her initial phone screenings, callers mentioned how her website "spoke" to them, but she noticed many weren’t people she wanted to work with. Erinn wasn't sure what was attracting everyone except her ideal clients. After joining Business School for Therapists, she was able to change her website so that she noticed her work was in demand, with the right clients this time!In their conversation, Erinn shares with Miranda what changes improved her website performance. She credits being authentic and using outcome conversations for her site’s ability to reach the right clients. Erinn feels her website creates informed consent about her practice and herself as a therapist. She also shares tips for those who are having trouble starting a website.---Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklistJoin the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZLearn more about Business School for Therapists: news.zynnyme.com/bootcamp/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Pinterest: pinterest.com/zynnyme/

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