Business of Home Podcast

In a special bonus episode of the Business of Home podcast, we're sharing  the first episode of BOH's new show, Trade Tales. Hosted by editor in chief Kaitlin Petersen, the podcast features interviews with interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result. In the first episode, Philadelphia-based designer Nile Johnson shares the story of a dream client who recommended him to a nightmare client—and the lessons he learned.  Subscribe to Trade Tales on Apple Podcasts, Spotify, or wherever you listen. LINKSTrade TalesNile JohnsonKaitlin PetersenBusiness of Home

On this episode of the podcast, host Dennis Scully speaks with Business of Home’s editor in chief Kaitlin Petersen. Petersen began her career in journalism covering everything from food and culture in Chicago, to true crime in Texas. She ended up in New York in the design media world at Hearst, working for Veranda and helping to relaunch Metropolitan Home before decamping to BOH. Now Kaitlin is launching a podcast of her own, Trade Tales, focused on great stories and business lessons from working designers. In the show, she talks about the out-of-control lead times plaguing the industry today, what it’s like to cover RH up close, and the challenges of bringing real journalism to the design trade. This episode is sponsored by Serena & Lily and Baker+HesseldenzLinksBusiness of HomeKaitlin PetersenKaitlin’s article on lead times in the design industryKaitlin’s profile of RH Chairman and CEO Gary FriedmanDennis Scully 

Asad Syrkett studied architecture in school but soon found himself more comfortable writing about it. After stints at Architectural Record, Architectural Digest and Curbed, he briefly decamped to the brand side to work for Swedish furniture brand Hem. Now Syrkett is back in media in the top spot at Elle Decor, and the first issue he’s supervised cover to cover just hit newsstands. In this episode of the Business of Home podcast, he speaks with host Dennis Scully about a bold cover concept that reimagines an iconic room, the future of print magazines, and why he wants Elle Decor to tackle the difficult conversations about race, politics and design head on. This episode is sponsored by The Shade Store and Sidedoor.LinksAsad SyrkettElle Decor Nancy Lancaster's Yellow RoomDennis Scully 

Jim Druckman grew up in the furniture industry. As a young man he followed his father into the family distribution business and learned the trade. Then, in the 1990s Druckman took over at the New York Design Center and began transforming the building into the high-end, design-driven destination it is today. In that role, and as president of the board at Kips Bay Boys & Girls Club, he has helped build the interior design industry as we know it. In this episode of the podcast, coinciding with the 95th anniversary of the New York Design Center, Druckman speaks with host Dennis Scully about how showrooms and design centers need to keep offering designers a reason to come shopping, what the lasting effects of COVID might be, and why the biggest challenge the industry faces has little to do with pricing or transparency, and everything to do with educating the public on the value of great design. This episode is sponsored by The Shade Store and SideDoor.

Founded in San Francisco in 1948, Kneedler Fauchere was among the first multiline showrooms in the country. By elevating future icons like Jack Lenor Larsen as well as burgeoning giants like Clarence House and Glant, it came to define the look and shape of the 20th century design industry. Today, Kneedler Fauchere is still going strong, with showrooms in San Francisco, Los Angeles and Denver, and a “house” brand under its umbrella, the home furnishings company Gregorius Pineo. On this episode of the podcast, the leadership team of George Massar and Doug Kinzley tell host Dennis Scully the story of their company, and talk about its plans for the future. They explain how Kneedler survived a rebellion among some of its biggest brands, why the rise of Restoration Hardware doesn't concern them and how the company has stayed strong by sticking to the basics, focusing on designers, and keeping things simple. This episode was sponsored by The Shade Store and SideDoor.  

Kathy Kuo got started in the aftermath of the great recession, back when selling furniture online was still something of a novelty. Over the past decade she’s grown her business by taking a nimble, catch-all approach: when customers come to her site shopping for a few sconces, often they end up buying an e-design package. And if they come looking for an e-design package? Well, Kuo’s company is happy to recommend a few good sconces too. On this episode of the podcast, she speaks with host Dennis Scully about the challenges of reaching clients who don’t know they need an interior designer yet,  why she thinks trade pricing will disappear someday, and why she’s betting that, post-COVID, the demand for home goods is going to get even stronger.  This episode is sponsored by The Shade Store and SideDoor.  

Artist and activist Malene Barnett and designer and artist Leyden Lewis are two of the twenty-two creators behind the Black Artists and Designers Guild’s new project, Obsidian, a virtual concept house designed to celebrate innovation from black creatives—and to craft a home around the past, present and future needs of black families. On this episode of the podcast they chat with host Dennis Scully about why the Obsidian House is more like an innovation-driven car show than a typical designer showhouse, the challenges of creating meaningful partnerships with sponsors, and why the design industry needs to get beyond diversity as a goal, and start focusing on equity. This episode is sponsored by Chairish and Universal Furniture.  

As a young art student on a trip to India, John Robshaw fell in love with the technique of hand block printing. He began learning the craft and making his own fabrics, and almost by chance, they were discovered by blue chip designers like Peter Marino and Michael Smith—Robshaw’s career took off. He still makes fabric today, but his company has since expanded into bedding, art, apparel—and he’s revamping its furniture line in the coming year.On this episode of the show, Robshaw speaks with host Dennis Scully about standing out in a crowded market for fabric, working with artisans from around the world, and why he’s opening up a new shop that he hopes will bring back a quirky, personal approach to retail. This episode is sponsored by Chairish and Universal Furniture. 

Roman Alonso of Los Angeles design firm Commune got his start in the world of fashion, working for Barney’s and Isaac Mizrahi. Seeking a change of pace, he and three friends started a truly unique company, one that did a little bit of everything: interiors, products, branding, graphic design and more. Today, Commune is known as one of the country’s most influential interior design firms, but Roman has kept the company true to its multidisciplinary roots, and he still likes to take on projects that stretch the definition of what design can do. On this episode of the podcast, he speaks with host Dennis Scully about how he carried on after a split with his original partners; why he craves more input from clients, not less; and how Commune creates feelings, not looks. This episode is sponsored by Chairish and Universal Furniture.

For decades, Alessandra Branca has been a fixture in the upper echelons of the interior design profession, with her buoyant style gracing shelter magazines and showhouses alike. Now she has a new venture, Casa Branca, a brand and e-commerce platform that sells fabric, wallpaper, tableware and vintage pieces. In this episode of the Business of Home podcast, she speaks with host Dennis Scully about what it’s been like to launch a new business in the midst of a pandemic, why the convenience of online shopping can’t replace personal relationships, and why she advises young designers to slow down, take their time, and learn something new every day. This episode is sponsored by Chairish and Universal Furniture.To stay up to date with design industry news, browse jobs or check out the latest product, visit us online.