

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Bela Musits
Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
Episodes
Mentioned books

Mar 22, 2021 • 36min
EP-120 Anthony Minessale - CEO SignalWire
Today we are excited to be joined by joined Anthony Minessale. Anthony is a pioneer of internet-based communications, having started 3 companies in the internet space. He is currently the CEO and co-founder of SignalWire. SignalWire is a three-year-old company that provides internet-based telecommunication (voice and video) to companies. Anthony has a great story about being a technology person who has founded several companies.
You can check out Signal Wire here:
https://signalwire.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Mar 15, 2021 • 50min
EP-119 Ed Vincent - Festival Pass
Today we are excited to be joined by Ed Vincent, founder of FestivalPass, which is a global subscription marketplace for the live events industry. Ed is a serial entrepreneur and has a background in data analytics and the media industry. We discussed how he funded the business and the impact COVID has had on his plans. It’s a crowded space and Ed’s approach is novel.
You can check out Festival Pass here:
https://www.festivalpass.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Mar 8, 2021 • 42min
EP-118 Sam Holmes - Is Having a YouTube Channel a Viable Business Model?
Today we are excited to be joined by Sam Holmes. Sam is a sailor and has a YouTube channel to help fund his passion for sailing. While working for Disney during the week, on the weekends Sam discovered sailing. He sailed from California to Hawaii solo. During the trip, he recorded some videos, which he uploaded to YouTube, to share with his friends and as a memory of the experience. He soon discovered others were watching his videos and he was making a little money. Being a good entrepreneur, Sam saw this as an opportunity to fund his passion for sailing. He had saved up some money so he quit his job and started sailing full-time. He kept making videos for YouTube and now has a successful YouTube channel that generates sufficient income enabling him to chase his sailing dreams.
You can check out Sam’s YouTube videos here:
https://www.youtube.com/user/SamoPajamo
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Mar 1, 2021 • 48min
EP-117 Yael Joffe - 3X4 Genetics
Today we are excited to be joined by Yael Joffe. Yael is a serial entrepreneur and the founder of her current business, 3X4 Genetics, a nutrigenetics company that launched in 2018. 3X4 Genetics does genetic testing and focuses on genetic aspects of diet, exercise, lifestyle, and health. Yael has co-authored two books on genetics and is also an adjunct professor at Rutgers University. Yael joined me from her home in South Africa via Skype.
You can check out 3X4 here:
https://www.3x4genetics.com/
You can find her book at Amazon here:
https://www.amazon.com/Its-Not-Just-Your-Genes/dp/0977636305/ref=sr_1_1?dchild=1&qid=1613496688&refinements=p_27%3AYael+Joffe&s=books&sr=1-1&text=Yael+Joffe
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 22, 2021 • 52min
EP-116 Jason Forrest - Forrest Performance Group
Today we are excited to be joined by Jason Forrest. Jason is the CEO of the Forrest Performance Group. Jason works with companies to maximize their sales effectiveness, through a combination of training, hiring, and culture building. We also discuss compensation strategies and building a high-performance sales team.
You can check out Forrest Performance Group here:
https://www.fpg.com/
Check out Jason’s free book offer here:
https://www.warriormindsetbook.com/free
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 15, 2021 • 48min
EP-115 Trevor Crotts - Buddy Brands
Today we are excited to be joined by Trevor Crotts. Trevor is the founder and President of BuddyBrands, it started as a high-end pet mattress company and has expanded to include several other pet-related brands. We discuss the challenges of entering a crowded market with a premium brand, the importance of brands, and how having multiple, related brands is a great way to strengthen your business.
You can check out Buddy Brands here:
https://www.buddybrands.pet/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 7, 2021 • 43min
EP-114 Mike Begg - AMZ Advisers
Today we are excited to be joined by Mike Begg. Mike is the Co-founder of AMZ Advisors. AMZ Advisors focuses on helping entrepreneurs maximize their e-commerce effectiveness. He also helps entrepreneurs with setting up nearshoring operations in Mexico, and he is actively involved in a variety of consumer goods startups. Mike shared some great tips on establishing your brand while taking advantage of e-merchants such as Amazon and Walmart.
You can check out AMZ Advisers here:
https://amzadvisers.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 1, 2021 • 48min
EP-113 Carl Allen - Dealmaker Wealth Society
Today we are excited to be joined by Carl Allen. Carl is the co-founder of Dealmaker Wealth Society and PROX Capital. He helps entrepreneurs acquire an existing business as an alternative to starting a business from the ground up. He is also a coach who helps entrepreneurs acquire other companies as a tool for growth. We had a great conversation and Carl's approach to acquiring a business as an alternative to starting your own was very intriguing.
You can check out Deal Maker Wealth Society here:
https://dealmakerwealthsociety.com/
Check out PROX Capital here:
https://proxcapitalgroup.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jan 25, 2021 • 46min
EP-112 Ryan Green - Gridwise
Today we are excited to be joined by Ryan Green. Ryan is the co-founder and CEO of Gridwise, which helps ridesharing drivers optimize their income and monitor and manage their performance using an app. Ryan is a graduate of the US Naval Academy and has had banking industry experience. He has created a unified data platform that brings key information across multiple ride-sharing platforms to drivers so that they have some knowledge, power, and control over their work context.
You can check out Gridwise here:
https://gridwise.io/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jan 18, 2021 • 43min
EP-111 Offshore Adventure Sailing - Joe Hagen
This week's guest is Joe Hagen. After retiring from the corporate world, Joe started Offshore Adventure Sailing. It's a business that takes people out on ocean sailing trips. This is a wonderful example of a lifestyle or hobby business that we all cal learn something from. It's not Joe's primary stream of income. It's a way of doing what you love and building a little bit of income around it. It is a great example of taking your passion and turning it into a bit of income.
You can check out Offshore Adventure Sailing here:
https://www.offshoreadventuresailing.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike