

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Bela Musits
Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
Episodes
Mentioned books

Sep 16, 2019 • 1h 1min
EP-50: Jeremy Redman - The Long and Winding Path to Effective Leadership and Culture
Hello listeners:
This week, we have a wide-ranging conversation with Jeremy Redman about, among other topics, leadership and organizational culture. We cover a lot of ground - starting with his non-traditional background, moving to how he and his organizations have evolved over the course of founding multiple start-ups, and discussing some different models of entrepreneurial growth and success.
Jeremy is the founder and CEO of V/One, a platform designed to help entrepreneurs grow and scale their businesses through app development and related support. He writes for Entrepreneur Magazine, is the founder and CEO of AirFive Inc., and has built a successful podcast and a related brand called Not Boring Business.
You'll want to give this episode a listen - Jeremy has a background in accounting and film (not exactly a common combination!) and has followed a non-traditional path to building multiple successful businesses. He has interesting ideas and is thought-provoking in his approach to growing successful new ventures.
If you like what you hear, and want more, Jeremy can be found on the web at the following places:
https://www.linkedin.com/in/jeremy-redman-1981aa1a/
https://jeremyredman.com/
https://notboringbusiness.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Sep 9, 2019 • 59min
EP-49: Ravish Majithia - Small Steps Can Make a Big Impact on Sustainability
Hi listeners: We talk with this week's guest, Ravish Majithia about commercializing his ideas that make small but very important steps in improving the recyclability of packaging...through magnetic ink! Ravish is the CEO of Magnomer, a company that makes magnetic labels that can easily be recycled.. Before becoming an entrepreneur, Ravish earned an MBA from Babson College. He did that after working as an Engineer at Intel for three years, where he started after completing his PhD in Materials Science and Engineering from Texas A&M.
Tune in as we discuss both the cool technology Ravish's start-up has developed and commercialize, along with the interesting and non-traditional path that Ravish has taken in his career so far - Ph.D. first, then a big company engineering job...pretty typical up to this point...and then the start-up bug bit and he went back for an MBA at Babson, and then launched his company. It's a great story!
If you like what you hear, and want more, Ravish can be found on the web at the following places:
https://www.linkedin.com/in/ravishmajithia/
https://www.magnomer.com/founders
https://venturecafecambridge.org/meet-ravish-majithia-founder-ceo-magnomer/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Sep 2, 2019 • 12min
EP-48: Mini - The Price is Right? Really? Pricing Strategies for Products and Services
Hello listeners! This week, we have a mini-podcast for you about pricing strategies. Some might think this is a boring topic. But no! Setting the optimal price for your product or service is a really critical component of launching a successful new product or service. And the internet both helps and hurts. We provide a brief overview of several approaches to pricing and discuss the pros and cons of the different approaches. And you know how we work - there isn't one right answer! But thinking and discussing the options helps lead the a structured and aware approach of pricing. And hey - even if you aren't an entrepreneur and have no intentions of being an entrepreneur, you might enjoy learning about the basic logic of why the products and services you buy are priced the way they are. We hope you enjoy this mini podcast!
As always, we love to hear from you - honestly, we do! Please send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Aug 26, 2019 • 56min
EP-47 Manuj Aggarwal - An Entrepreneur Helping Entrepreneurs
Hi listeners: How do entrepreneurs get new products to market when working with a limited team and limited resources? One way is to work with a person like this week's guest, Manuj Aggarwal. Manuj is the principal consultant, architect, and CEO of a software consulting company TetraNoodle Technologies based in Vancouver, Canada. Tune in as we discuss the ways that entrepreneurs can help other entrepreneurs be successful, and how people from all walks of life can become successful entrepreneurs by being scrappy and resourceful. We talk about validation, prototyping, and the most effective ways to collaborate with gig workers. This is a feel-good story, just when you really need it! Give it a listen. If you like what you hear, and want more, Manuj can be found on the web at the following places: https://www.linkedin.com/in/manujaggarwal/ https://www.udemy.com/user/manujaggarwal/ https://twitter.com/manujagg?lang=en https://www.youtube.com/channel/UCAiIK20nDamhq70NMnLG8wA We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode. Thanks for listening, Bela and Mike

Aug 19, 2019 • 1h 4min
EP-46 Hanson Grant - Living Entrepreneurship Everyday
Hello listeners, Today's guest is Hanson Grant. He is an example of a person who was born with the entrepreneurship gene turned on at birth. Hanson's grandfather and father were both successful entrepreneurs who built thriving businesses and Hanson learned early on how to start and grow a successful venture. There are many wonderful take-aways in the episode, our favorite is the four envelope tool Hanson's parents taught him.
For more information on Hanson's company:
https://www.think-board.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Aug 12, 2019 • 53min
EP-45 Rich Honen - Entrepreneurship and horse racing
Hello listeners, Today's guest is Rich Honen. For a side-hustle he owns several race horses. In this episode, Rich describes how the horse racing business works, buying and selling horses, building a team, managing risks, and how entrepreneurial thinking is a valuable skill. Rich's primary passion is helping young companies grow and thrive. He is the Venture Capital & Technology Practice Team Leader and Partner in Charge of the Albany office of Phyllips Lytle. This episode was recorded live at a monthly NYBizLab-Clarkson event I co-host with Rick Derrico in Schenectady, NY. This is Rich's second appearance on the podcast. Back in episode 8, I interviewed Rich and we discussed his career journey.
For more information on Rich:
https://phillipslytle.com/people/richard-e-honen/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Aug 5, 2019 • 52min
EP-44 Victoria Yampolsky - Founder of Start-up Station
Hello listeners, Today's guest is Victoria Yampolsky, She is a Cornell Comp Sci grad, a Columbia MBA, has worked on Wall Street, is a film producer, and founder of The Startup Station. Her company helps entrepreneurs refine their business plans, financial models and get prepared for raising capital. She is also producing a TV show for Amazon called "The Social Movement", a reality TV series about entrepreneurs, which will be released in early 2020.
Check out Victoria's company here:
https://thestartupstation.com/
Check out one of her many YouTube videos here:
https://www.youtube.com/watch?v=4p83jGfAzu8
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jul 29, 2019 • 1h
EP-43 Rich Stokes - CEO and Founder of Winston Privacy
Today's guest is Rich Stokes. He is the founder and CEO of Winston Privacy.
This is his second company, his first was AdGooroo an internet ad data aggregator and collector that was acquired. After six years in the industry he realized the initial project he set out to make of collecting data had gone too far. He left to then do the opposite, to stop the ad industry and others from spying on you. Putting you, the individual in charge of if and how you share your data. We have a fascinating conversation about the internet and how everyone is collecting data and they own it.
Check out Rich's company here:
https://winstonprivacy.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jul 22, 2019 • 16min
EP-42: Mini - Where's the Beef?
Welcome to one of our "mini" sessions where we discuss a topic of general interest. In today's topic we discuss the recent introduction of the "Impossible Burger" and use it as an example of the challenges in obtaining market acceptance for revolutionary products.
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jul 15, 2019 • 51min
EP-41 Tobi Saulnier: Founder and CEO - 1st Playable Productions
Today's guest is Tobi Saulnier, She is the founder of First Playable Productions, where they develop interactive computer games to educate, transform, and change minds. THis was a wonderful interview where Tobi shared her leadership philosophy, including the highs and lows of such a journey.
This was recorded live at the monthly BizLab-Clarkson Entrepreneurial Speaker event I co-host with Rick Derrico in Schenectady, NY. Rick Dreeco and I interviewed Tobi in a large room with 100 attendees, so please forgive us for the sound quality.
Check out Tobi's company here:
http://www.1stplayable.com/
We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike