

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Bela Musits
Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.
Episodes
Mentioned books

Mar 15, 2024 • 47min
EP-170 Psychology, Sailing, and Business - Chris Kubisiak
Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. Today we are doing something a bit different. As our long time listeners know, Mike and I like to change things up once in a while.
Today, Mike and I interview Chris Kubisiak. Chris is an organizational psychologist and avid sailor.
We interviewed him for the sailing podcast Mike and I do. We discussed how psychology and human behavior plays a large role in sailing. Many aspects of our conversation also apply to business and leadership. So, we decided to broadcast the episode on the Unconventional Path podcast.
You can reach Chris at CKYachting@gmail.com
We hope you enjoy the conversation as much as we did.
So please give the episode a listen!
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 16, 2024 • 43min
EP-169 Bela and Mike Chat about all sorts of topics
Before Mike I record the intros to the podcast, we usually start chatting about something we are both interested in. On this occasion, I decided to hit the record button during our conversation. As usual, we had a great conversation and we decided to turn it into an episode.
Here is a summary of what we discussed:
What’s going on with Bela and Mike.
Mike comes back to Michigan for a visit. Some culture shock.
Bela’s summer job working for a small commuter airline.
The challenges of air travel
Mike’s teaching at University of Muenster
College education in Germany and the USA
A little political comment.
We hope you enjoy the conversation as much as we did.
If you liked this episode, let us know and we will hit the record button again.
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Feb 2, 2024 • 15min
EP-168 Hospital CEO - David Kruczlincki
In this episode of the podcast, Bela Musits interviews David Kruczlincki, the retired CEO of a large community hospital. Bela and David discuss decision-making with limited information, culture, and the complexities of leading an organization in a highly regulated environment. This is one of our short video series podcasts where I converse with C-level business leaders about building great organizations. These interviews were originally taped several years ago when I was Dean of the Business School at Union Graduate College. I believe they deserve to be re-edited and presented to a broader audience. So, here is one of them. More to follow.
Hope you enjoy our conversation
We hope you found this episode interesting and thought provoking.
We also appreciate if you would subscribe or follow the show.
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jan 19, 2024 • 11min
EP-167 World Class Economist & Financial Advisor - Hugh Johnson
In this episode of the podcast, Bela Musits interviews Hugh Johnson. Hugh is a world-class financial advisor and economist. He has appeared on many News and Finance TV shows. This is one of our short video series podcasts where I converse with C-level business leaders about building great organizations. These interviews were originally taped several years ago, when I was Dean of the Business School at Union Graduate College. I believed they deserved to be re-edited and presented to a broader audience. So, here is one of them. More to follow.
Hope you enjoy our conversation
We hope you found this episode interesting and thought provoking.
We also appreciate if you would subscribe or follow the show.
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jan 5, 2024 • 13min
EP-166 Human Resources - Mary Cregut
In this episode of the podcast, Bela Musits interviews Mary Cregut - VP of Human Resources. This is one of our short video series podcasts where I converse with C-level business leaders about building great organizations. These interviews were originally taped several years ago, when I was Dean of the Business School at Union Graduate College. I believed they deserved to be re-edited and presented to a broader audience. So, here is one of them. More to follow.
Today's guest is Mary Cregut, VP of Human Resources. Hope you enjoy our conversation
We hope you found this episode interesting and thought provoking.
We also appreciate it if you would subscribe or follow the show.
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Oct 27, 2023 • 46min
EP-165 Skylight - The Coolest Digital Photo Frame - Michael Segal
In this episode of the podcast, Bela Musits interviews Michael Segal. Michael is the founder and CEO of Skylight. Skylight is a leading digital photo frame and digital calendar brand that helps families stay connected.
Michael founded Skylight in 2014 while he was a student at Harvard Business School living hundreds of miles away from family, and was eager to invent a device that made it easy to share photos with far-away loved ones in a unique way. After raising $55K on Kickstarter, he created one of the first Wi-Fi connected digital photo frames which started shipping a few months later. Since launching, Skylight has grown to over 5 million users, and has become the #1 best-selling brand of digital photo frames on Amazon. Despite coming from a VC background, Michael has managed to grow the company profitably for nearly a decade entirely through bootstrapping.
I found our conversation inspiring and a great example of entrepreneurship. So please give the episode a listen!
You can find more info about Skylight here:
https://www.skylightframe.com/
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Aug 11, 2023 • 46min
EP-164 No Limbits - A Shark Tank Success - Erica Cole
In this episode of the podcast, Bela Musits interviews Erica Cole. Erica is the founder of No Limbits. This is a super interesting company with a mission. No Limbits was created with the goal of providing easy and accessible solutions to everyday problems. After losing her leg in a car accident in 2018, Erica Cole found that her new prosthetic leg wasn't compatible with her existing wardrobe. So she went on to Shark Tank, received funding, and started a clothing company to solve the problem.
I found our conversation inspiring and a great example of entrepreneurship. So please give the episode a listen!
You can find more info about No Limbits and Erica here:
https://no-limbits.com/
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jul 20, 2023 • 47min
EP- 163 How Successful Leaders Do Business Globally - Stephen Barden
In this episode, Bela Musits interviews Stephen Barden. Stephen is a specialist in organizational leadership and strategy. He has worked with board-level leaders to help them and their successors develop and implement strategies that benefit and sustain the entire organization. Stephen has clients in Europe, the USA, the UK, and Africa. He is also the author of the book "How Successful Leaders Do Business with Their World."
We had a great conversation, so be sure to listen to the episode!
You can find more about Stephen here:
https://www.stephenbarden.org/
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jun 30, 2023 • 47min
EP-162 Branding and Advertising Experts - Derek Slayton & Sean Magee - Founders Trampoline Design
In this episode, Bela Musits interviews Derek Slayton and Sean Magee, the founders and owners of Trampoline Design. They help companies develop branding and advertising campaigns to raise customer awareness and recognition. They have built their business slowly and steadily in this highly competitive field. We had a great conversation, so be sure to listen to the episode!
You can find more info about Trampoline Design here:
https://www.trampolinedesign.com/
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike

Jun 16, 2023 • 41min
EP-161 Starting a Tea Company in Fairbanks Alaska - Jenny Tse - Sipping Streams Tea
In this episode of the podcast, Bela Musits interviews Jenny Tse. She is the founder of Sipping Streams Tea Company. Jenny was born in Hong Kong but raised in Fairbanks, Alaska. She spent her summers selling her mother's vegetables at the local farmer's market and was very active in the local community. Her vision for Sipping Streams began in the summer of 2004 when she began to notice how tea brought different people together.
Traveling to different tea farms in China encouraged her to teach about tea in her local community. Tse is a certified tea specialist. Her custom hand blends and specialty teas have won 1st, 2nd, and 3rd at the North American Tea Championships, 2nd place at the Global Tea Championships, and 1st place for the Top Tea Infusionist Competition at the World Tea Expo 2011.
We had a great conversation so please give the episode a listen!
You can find more info about Sipping Streams Tea Company and Jenny here:
https://sippingstreams.com/
Our podcast is now also available on YouTube and your favorite podcasting app. Just search for The Unconventional Path.
If you know of someone who would be a good guest for the show, let us know and we will try to get them as a guest. We also love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode.
Thanks for listening,
Bela and Mike