Marketing Speak

Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.

If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps. Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/371.

Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.

“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.” I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller. Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.

No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship. Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.

To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients. Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula. Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.

In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy. Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues. In this conversation, Laura shares her four-part system — Attract, Activate, Amplify, and Appreciate — that virtually ensures success when conducting a launch. She also provided some great real-life examples of successful partnerships, step-by-step instructions on how to find and recruit the right partners, and what makes an affiliate offer so irresistible it's hard for anyone to say no. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/366.

Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age. But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment? In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. Sani is the head of VezTek, a thought leader in emerging technologies and an evangelist of blockchain and cryptocurrency. His upcoming book, Makers, revolves around epoch-defining questions, such as how should people live alongside their AI creations? Hint: he believes in teaching AI human values, such as compassion, empathy, and kindness. We also spoke about the Web3 ecosystem, crypto, AR/VR, and more. So if you’re eyeing becoming a frontrunner in the future of business and marketing, this is a conversation not to miss. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/365.

Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.

Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting. Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast. He knows that everyone has an incredible story inside of them – all they need is someone to ask them questions so they can share it with the world! Sebastian is currently the Host of the GritDaily.com Startup podcast that covers the world of tech and startups, as well as Web3 SUCKS! – a show dedicated to education about the world of Web3 and NFTs. In this episode, Sebastian talks about how he started all his podcast shows - GritDaily.com Startup and Web3 SUCKS!. He also shares his professional and personal journey that led him to his true passion - podcasting.  Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/363.