

Canada’s Agri-food Opportunity: The Road to $25 Billion
Protein Industries Canada
Innovative solutions are crucial to remain competitive in a world facing extreme challenges. Like other countries, Canada is at a crossroad that will decide its future journey—and the ingredient processing and food manufacturing sector is key to making that journey prosperous. This bi-weekly podcast features industry experts exploring how Canada can forge its path toward a stronger tomorrow by following the right measures and investing in the innovators making our country more competitive, more productive and more sustainable. Join us on The Road to $25 Billion. Canada’s Agri-food Opportunity: The Road to $25 Billion is presented to you by Protein Industries Canada.
Episodes
Mentioned books

Aug 16, 2024 • 41min
Episode 8 - Regulatory
In the final episode of this season, Teresa Mastrodicasa, Vice President of Nutrition Policy & Regulatory Affairs at Food, Health & Consumer Products of Canada (FHCP), joins Chris Marinangeli, Director of the Centre for Regulatory Research and Innovation at Protein Industries Canada, to discuss Canada’s regulatory environment in the ingredient manufacturing, food processing and bioproducts sector.This episode explores the challenges Canada’s current regulatory environment faces and how FHCP and Protein Industries Canada are gearing up to meet the growing demand for plant-based protein food and ingredient products.To learn more, please visit: theroadto25billion.ca or proteinindustriescanada.ca.

Jul 8, 2024 • 42min
Episode 7 - Trade and Market Development
In this episode, Chris Davison, President and CEO of Canola Council of Canada, and David Dzisiak, CEO of Botaneco Inc., join Protein Industries Canada CEO Bill Greuel to talk about market development and trade, and the importance of strong trade relationships for Canada’s value-added industry. Digging into key points highlighted through The Road to $25 Billion, this episode explores the opportunity to build on our positive trade balance in commodities by exploring the opportunity to export more ingredients, food and bioproducts.To learn more, please visit: theroadto25billion.ca or proteinindustriescanada.ca.

Jun 24, 2024 • 37min
Episode 6 - Infrastructure
In this episode, Rick Green, President of RCG Innovations Inc., and Thierry Duvanel, Director of Innovation at Bühler Group, join Protein Industries Canada’s Chief Technology Officer, Meghan Gervais to discuss the critical need for more infrastructure to reach new opportunities in Canada’s ingredient manufacturing, food processing and bioproducts industry.To learn more, please visit: theroadto25billion.ca or proteinindustriescanada.ca.

Jun 10, 2024 • 48min
Episode 5 - Intellectual Property
In this episode, Chris Bryson, Founder and CEO of New School Foods, joins Jennifer Jannuska, Director of Data and Intellectual Property at Protein Industries Canada, to discuss IP innovation across the value-added sector and share insight into what is needed to increase the success of Canadian companies.To learn more, please visit: theroadto25billion.ca or proteinindustriescanada.ca.

May 27, 2024 • 40min
Episode 4 - Productivity
In this episode, guests Marc LePage (Global Advantage Consulting Group) and Matt Holmes (Canadian Chamber of Commerce) join Protein Industries Canada CEO Bill Greuel to discuss Canada’s declining productivity, and the vital role value-added agriculture can play in boosting it.To learn more, please visit: theroadto25billion.ca or proteinindustriescanada.ca.

May 13, 2024 • 47min
Episode 3 - Innovation
Iain Stewart, the former President of the National Research Council Canada, and Bill Greuel, CEO of Protein Industries Canada, dive into the essential role of innovation in value-added agriculture. They discuss the challenges of translating research into marketable solutions and the barriers like talent and funding that hinder progress. Highlighting Canada's innovation gap, they emphasize the need for stronger industry commitments and collaborative efforts to unlock economic growth and achieve a $25 billion potential in the agri-food sector.

Apr 29, 2024 • 44min
Episode 2 - Access to Capital
Jason McNamee, COO of Lucent Bioscience, shares insights from his experience developing Solios, a microbiome-delivered fertilizer. He highlights the challenges of fundraising and successful partnerships that fueled their growth. Kyle Scott, Managing Partner at Emmertech, discusses their venture capital strategies in ag-tech, emphasizing due diligence priorities. They address Canada’s ag-tech funding gaps and the need for larger capital pools to support innovation. Join them for valuable advice and a look at the future of Canada’s agriculture landscape!

9 snips
Apr 15, 2024 • 49min
Episode 1 - The Road to $25 Billion
Bill Greuel, CEO of Protein Industries Canada, and Frank Hart, former Board Chair, dive into Canada's ambitious vision for the agri-food sector. They explore how Canada can leverage its unique crop mix to boost ingredient manufacturing and meet growing global plant protein demand. The pair discuss necessary shifts in policy from commodities to value-added production, while tackling challenges around infrastructure and scaling. They also highlight the benefits for farmers and communities, advocating for strategic support to realize the $25 billion goal.

Apr 8, 2024 • 52sec
Welcome to Canada’s Agri-food Opportunity: The Road to $25 Billion
Canada’s Agri-food Opportunity: The Road to $25 Billion takes a deep look into theopportunity the ingredient manufacturing, food processing and bio-products sector forCanada. In this trailer, hear more about what’s to come across the next eight episodes.This podcast is created and produced by Protein Industries Canada, a not-for-profitorganization that invests collaboratively with industry partners to accelerate innovation and the competitiveness of Canada.Theme music for the podcast is Town Market by Blue Dot Sessions.