
Build For Tomorrow
Want to take control of the future? In each episode of this podcast, Entrepreneur magazine editor in chief Jason Feifer takes something that seems concerning or confusing today, and then learns its surprising history, what important things we’re missing, and the solutions that can make us smarter and better. (The show was previously called Pessimists Archive.)
Latest episodes

Sep 24, 2020 • 44min
224 Years of Election Hacking
We have a clear narrative about the 2016 and 2020 election hacking: It’s social media’s fault. But Russia has used the same strategy against America for 100 years (and that’s just the start). If we treat this like it’s only a Facebook problem, then we’ll never truly protect our elections. This is the history of election hacking in America, and the repercussions of calling something “unprecedented” when it’s not.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeiferNewsletter: https://jasonfeifer.bulletin.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Aug 27, 2020 • 40min
Your Fork Is A Sign That You Think For Yourself
The fork isn’t just a tool for eating. It’s also one of the greatest symbols of individualism — a utensil that people opposed for thousands of years, and that only gained acceptance once we started thinking differently about ourselves. This is the story of how the fork shaped us.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeiferNewsletter: https://jasonfeifer.bulletin.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jul 30, 2020 • 51min
Why New Technology Always Seems Scary
People said radio was too addictive... then TV was too addictive... and now smartphones are too addictive! Why does every generation say the same things about its new technology (and why do our fears rarely come true?) In this episode, we dive into the fascinating research that explains our cycles of panic — and explain how to finally end it.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeiferNewsletter: https://jasonfeifer.bulletin.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 25, 2020 • 45min
The Mystery of the Shared Earbuds
What does it take for two different people to find common ground? To answer that, we dig into a nine-year-old mystery. In 2011, two very different guys shared a pair of earbuds on the New York City subway. A photo of them went viral multiple times … but who were they, and what were they really doing? All is revealed.Get in touch!Web: jasonfeifer.comEmail: jasonfeifer@gmail.comTwitter / Instagram: @heyfeiferNewsletter: https://jasonfeifer.bulletin.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 28, 2020 • 45min
Why We Hate Being Told What To Do
People are refusing to wear masks during a pandemic. Why? To understand, we rewind to the “Anti-Mask League” of 1919 and to the opposition to seatbelt laws in the 1990s. Then we answer the big question: If people won’t listen to mandates, what *will* they listen to?Thanks to our sponsors:Plume.com/pessimistsBetterhelp.com/archiveHullopillow.com/pessimistsarchiveGet in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Apr 30, 2020 • 49min
The Good That Comes From A Pandemic
Covid-19 has interrupted our world, but it's also likely to improve it. After all, history shows that massive disruption is followed by massive opportunity. So what’s in store for us now? In this episode, we learn the surprising consequences of past crises, explore the innovations that may come from Covid-19, and try to understand why disasters are so productive.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mar 26, 2020 • 48min
How Natural Is "Natural"?
People love natural foods and natural products... but what is "natural," really? In this episode, we explore that question by going back to one of the very first times anyone claimed a natural product was better than a man-made one: It's the great war between the "natural" ice industry and the brand-new refrigerator industry. And it can teach us a lot about the decisions we make today.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Feb 27, 2020 • 45min
Why We Really Celebrate Our Birthdays
Today, people complain about self-obsessed millennials. Yesterday, they complained about children celebrating their birthdays. When the birthday party became popular in the 19th century, people worried that it would corrupt community, spoil children, and contradict the bible. But the truth -- about why we celebrate our birthdays and ourselves -- is far more complicated.Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jan 23, 2020 • 54min
Can Tech Physically Change Your Face?
Do you suffer from automobile face? What about airplane face? Or moving-picture face? These are just some examples from a strange historical pattern: For more than a century, people have claimed that new technologies are physically deforming our faces -- and we still say it today. (No, you don't have "tech neck"!) On this episode, we explore where this fear comes from, what it means, and what happens when the fear really does come true. Time to put on your podcast face!Get in touch!Web: jasonfeifer.comEmail. jasonfeifer@gmail.comTwitter / Instagram: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dec 5, 2019 • 49min
Teddy Bears Are History's Most Subversive Toy
The teddy bear: Is it cute and cuddly, or a “horrible monstrosity” that’ll destroy humanity? In 1907, many people feared the worst — that this new toy would ruin young girls’ developing maternal instincts, and lead us to a terrible fate. This is the story of how the teddy bear changed us all… and how we then changed the bear.Get in touch!Newsletter: jasonfeifer.bulletin.comWebsite: jasonfeifer.comInstagram: @heyfeiferTwitter: @heyfeifer Learn more about your ad choices. Visit podcastchoices.com/adchoices