The Better Yoo Project: Optimizing Health, Hormones and Aesthetics.

Kelli Binnings is a brand psychology-obsessed creative with 15+ years of experience shaping brands across industries like travel, fitness, beauty, and wellness. She specializes in uncovering a brand’s core identity to craft meaningful, people-minded strategies that authentically connect with audiences and teams.We’re learning all about brand building with Kelli today as she offers invaluable insights into creating authentic, people-centered brands, specifically in the wellness industry. We explore the critical importance of personal authenticity and the challenges of maintaining it in the fast-paced world of social media. Kelli shares tips on how to build a memorable and trustworthy brand by focusing on perception, consistency, and audience engagement. We also discuss the balance between authenticity and professionalism, which can sometimes be complicated in the health and wellness space. Kelli even tells us her methods of how to overcome branding pitfalls and measure success. Topics discussed in this episode include:• Why authenticity is crucial for creating resonant, people-centered brands, especially in healthcare.• How maintaining authenticity on social media can be challenging for healthcare professionals.• Why perception and consistency are essential for building a trustworthy brand identity.• How personal branding influences business success and pre-establishes trust with clients.• Strategies that can overcome common branding pitfalls like inconsistency in messaging.• How storytelling and case studies can engage audiences while respecting patient confidentiality.• Why balancing authenticity with professionalism is vital in our industry.• Tools that can be used for effective content creation and scheduling, even for beginners.• Why measuring brand success involves customer feedback, surveys, and engagement metrics.• How to stay ahead with marketing trends and adapt strategies for ongoing relevance.• Why niche specialization can be challenging.• How blending transparency with creativity can effectively market your services.• What foundational elements are key when building a consistent and trustworthy brand presence.• How Kelli's resources, like her brand course and quiz, can aid in refining brand strategies.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com How to Build SMART Brands course: https://www.howtobuildsmartbrands.com/course SMART Brand Quiz: https://howsmartisyourbrand.scoreapp.comBrand Measurement Toolkit: https://buildsmartbrands.myflodesk.com/brandmetricstoolkit Kelli on Instagram: https://www.instagram.com/buildsmartbrands Kelli on LinkedIn: https://www.linkedin.com/in/kellibinnings

Dr. Leonard Pastrana specializes in cellular optimization medicine and has multiple certifications in peptide therapy from the American Academy of Anti-aging and Seeds Scientific Research and Performance. Dr. Pastrana is a faculty member and one of only six certified clinical instructors from Seeds Scientific research and performance. He is currently the only Pharmacist to have this honor. Dr. Pastrana is also the head supplement formulator for multiple companies, including nuBioAge.We’re exploring insights from the Clinical Application of Longevity Medicine (CALM) conference and introducing Regenatides today, a groundbreaking nutraceutical featuring BPC-157 and TB4 Frag. These peptides promise to enhance gut health, reduce inflammation, and accelerate recovery. We also discuss the fascinating realm of oral peptides and the challenges of their bioavailability, highlighting innovative solutions like SNAC technology. Additionally, Dr. Pastrana unveils a new certification course in longevity medicine, designed for medical practitioners eager to explore cardiometabolic optimization and longevity strategies.Topics discussed in this episode include:• How regenerative peptides revolutionize medicine, focusing on their impact on gut health and recovery.• Why Regenatides is a game-changing nutraceutical.• Why oral peptides, like larazotide and BPC-157, are transforming healthcare with improved bioavailability.• How SNAC technology boosts peptide absorption, exemplified by oral semaglutide.• Why incorporating peptides into aesthetic treatments and gut health regimens optimizes healing.• How Dr. Pastrana’s new clinical application of longevity medicine course targets cardiometabolic optimization.• Why the course focuses on essential aspects like gut health, immune regulation, and stress management.• How live Q&A sessions are integrated into the course.• Why there is growing interest in clinical longevity medicine (resulting in a course waitlist).• Why collaboration and innovative peptide therapies are emphasized at the CALM conference.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com Longevity Certification course: https://nubioage.com/longevity-certificationnuBioAge Regenatides: https://shop.nubioage.com/products/regenatidesDr. Leonard Pastrana on Instagram: https://www.instagram.com/leonardpastrana

Nathalie Niddam is a holistic nutritionist, longevity educator, and speaker dedicated to promoting health and vitality into later years. She hosts the LONGEVITY with Nathalie Niddam, a podcast where she explores strategies for extending your healthspan. Nathalie is an expert in bioregulator peptides, which are compounds that activate the body’s natural rejuvenation systems. She combines science and holistic care to drive meaningful health transformations and aims to reshape the conversation around aging, helping individuals live longer, healthier lives.We’re jumping into the world of biohacking and nutrition with Nathalie in this episode, as she shares her transformative journey from a corporate career to becoming a pioneer in nutrition and longevity. With her rich background in physiology and fitness, she reveals how food can be a powerful tool for wellness in our modern world. We explore essential aspects of biohacking, such as bone quality, sleep enhancement, and stress management, while dispelling myths and emphasizing foundational habits. Natalie also provides insights into longevity-promoting supplements and the significance of mitochondrial health despite it often being overlooked.Topics discussed in this episode include:• Why Natalie's anthropology-inclined mentor influenced her perspective on nutrition education.• Why bone quality should be prioritized over bone density for reducing fracture risks.• How nutrient absorption, exercise routines, and hormone therapy can impact bone health.• Why biohacking is misunderstood as offering shortcuts when, in reality, core principles remain.• How practical sleep strategies can enhance sleep quality, including sleep masks and temperature control.• Why stress management and boundary setting are crucial in a fast-paced world.• How the SOLTEC magnetic device is a game changer in improving deep sleep and relaxation.• Why supplements like rapamycin and urolithin A are great for their longevity benefits.• How mitochondrial health and pathways like mTOR and AMPK relate to longevity.• Why gut health is so important, supported by a comprehensive supplement stack for gut integrity.• How foundational practices like fasting can support overall health.• Why maintaining a balanced diet and regular physical activity can’t be overlooked.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com Nathalie’s website: https://www.natniddam.com Nathalie on Instagram: https://www.instagram.com/nathalieniddam LONGEVITY with Nathalie Niddam on Apple: https://podcasts.apple.com/us/podcast/longevity-with-nathalie-niddam/id1534355704 LONGEVITY with Nathalie Niddam on Spotify: https://open.spotify.com/show/6p3R333ynb3OT3oqXmcWUd?si=c49e57c34f874622

Kim Look has been intimately involved with functional medicine for over twelve years, specializing in IV therapy. She has owned three practices and worked with hundreds of doctors nationwide to build their IV space and grow their businesses. She has also had the pleasure of personally administering over 20,000 IVs in the course of her career; witnessing the power of these therapies firsthand. Now serving as the Director of Training for MedMasters, she has been educating doctors and nurses around the globe on ozone and ultraviolet blood irradiation and how the synergy between them not only addresses the root cause of many conditions; but how they can also be used in conjunction with many other IVs to get patients back to health.Alongside Kim, were exploring ozone’s massive impact on functional and longevity medicine in this episode. Kim shares her inspiring journey from overcoming personal health challenges to becoming a leader in ozone and ultraviolet radiation therapies, and we discuss the intricacies of integrating IV therapies into clinical practice, including essential steps for setting up an effective IV room and strategies for communicating the benefits to patients. Additionally, we get into the expansive potential of ozone therapy for promoting healing and well-being, addressing safety concerns, and exploring off-label applications.Topics discussed in this episode include:• What exactly ozone is and why it is so effective.• How to establish an effective IV room, from equipment needs to staff training.• Why clear communication boosts patient confidence and engagement with ozone therapy.• Using social media and biomarkers to demonstrate ozone therapy's efficacy.• Why tracking both lab results and subjective assessments is key to understanding treatment efficacy.• How ozone therapy enhances circulation, promotes healing, and supports overall well-being.• Why understanding FDA regulations is important when prescribing off-label treatments like ozone.• How practitioners can safely implement various ozone applications, including IV and musculoskeletal uses.• Why proper training and understanding are crucial for safe and effective ozone therapy.• How resources and training can help practitioners incorporate ozone therapy into their practices.• Why collaboration and ongoing education are essential for success in functional medicine.• How ozone therapy complements peptide therapy, enhancing cellular functions and healing.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com MedMasters website: https://medmasters.org

Dr. Izabella Wentz, Pharm.D., FASCP is a clinical pharmacist with a passion for healthcare. She earned her Pharm.D. at 23 from Midwestern University Chicago College of Pharmacy, and has trained in functional medicine through various institutions and is a Fellow of the American Society of Consultant Pharmacists. Dr. Wentz was awarded the Excellence in Innovation Award by the Illinois Pharmacists Association in 2013, and has worked as a consultant pharmacist, specializing in complex patient cases and medication safety initiatives. She was diagnosed with Hashimoto’s Thyroiditis in 2009, leading her to research lifestyle interventions for thyroid health.Dr. Wentz shares her personal journey today from traditional pharmacy to the realm of functional medicine, highlighting her passion for addressing root causes of health conditions. She explains the complexities of Hashimoto's, discussing the stages of its progression, the importance of early detection, and the role of lifestyle changes in lessening symptoms. Dr. Wentz offers insights into the connection between gut health and thyroid function, emphasizing the significance of addressing gut infections. She also gives a sneak peek of her upcoming podcast, "Thyroid Pharmacist Healing Conversations," promising expert guidance for those on a thyroid health journey.Topics discussed in this episode include:• How Dr. Wentz transitioned from traditional pharmacy to functional medicine.• Why managing Hashimoto's disease requires early detection and a holistic approach.• How lifestyle changes play a crucial role in managing Hashimoto's symptoms.• Why understanding iodine's impact on thyroid health is important in managing Hashimoto's.• How the gut-thyroid connection affects overall thyroid health and symptom management.• Why it's important to balance iodine with selenium and address gut issues before supplementation.• How timing of lab tests is crucial for accurate thyroid medication management.• Why patient education is key in avoiding over-treatment with thyroid medications.• How addressing root causes like nutrient deficiencies and stress can optimize thyroid health.• Why intestinal permeability is a critical factor in autoimmune diseases like Hashimoto's.• Why factors like TSH levels need to be considered in thyroid treatment.• Why comprehensive lifestyle and dietary interventions are pivotal in thyroid wellness.• How Dr. Wentz’s books and resources provide foundational knowledge for managing Hashimoto's disease.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com Dr. Wentz’s website: https://thyroidpharmacist.com Dr. Wentz on Instagram: https://www.instagram.com/izabellawentzpharmd

With over 14 years of experience in Adult-Gerontology care, Krysha Mallari is a board-certified Nurse Practitioner dedicated to optimizing functional health and enhancing quality of life for adults and older adults. Having worked across diverse settings including hospitals, nursing homes, and clinics in inner-city Philadelphia, Krysha has extensive experience managing complex chronic diseases throughout the adult life spectrum. Her background in aesthetic medicine combined with integrative health provides a holistic approach to patient care.We’re exploring the hormonal changes women face during perimenopause in this episode, focusing on estrogen, progesterone, and testosterone. Krysha shares her insights on how a holistic approach can support women both internally and externally, addressing symptoms like mood swings, weight changes, and cognitive clarity. We also discuss the importance of comprehensive hormone testing and thyroid health, highlighting the need for accessible and affordable evaluations. By bridging the gap between conventional and integrative medicine, we empower women to navigate these changes with confidence and improve their overall quality of life.Topics discussed in this episode include:• How Krysha transitioned from conventional to integrative medicine and aesthetics.• Why a holistic approach is essential for managing perimenopause and menopause.• How hormonal fluctuations impact mental and physical health, including mood and energy.• Why less-discussed symptoms like migraines and joint pain need attention.• How comprehensive hormone testing aids in effective treatment planning.• Why hormone metabolism often gets overlooked in traditional medical education.• Why estrogen, progesterone, and testosterone levels fluctuate during perimenopause.• Why thyroid health is critical for metabolism and toxin clearance.• How genetics and lifestyle influence perimenopausal symptoms severity.• Why hormone replacement therapy should be personalized to individual risks and needs.• How bioidentical hormones mimic natural hormone functions more closely.• Why strength training and diet are crucial for managing perimenopausal symptoms.• How stress management techniques like mindfulness and breathwork aid hormonal balance.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com Body and Beauty Lab: https://bodyandbeautylab.comBody and Beauty Lab on Instagram: https://www.instagram.com/bodyandbeautylabKrysha on Instagram: https://www.instagram.com/krysha.np

Bradley Davie has followed his passion and pursued a knowledge and understanding of how the right choices in life can nourish both the human body and soul. He is a well-rounded and experienced expert who can help clients achieve their health goals in a holistic and effective way. Bradley has a Bachelor’s in Kinesiology & Physical Education from the University of Maine, and has worked as a health coach since 2011. He works with his students as they create and obtain their goals in healthy living. For the past 8 years, he has been helping companies implement InBody’s Ecosystem of Health Assessment Tools, including body composition analyzers, blood pressure monitors, and grip strength dynamometers.InBody technology is transforming healthcare by providing a more detailed understanding of body composition beyond traditional metrics like BMI. In this episode, Bradley shares his journey from studying kinesiology to influencing functional medicine practices, highlighting how InBody tools enhance clinical outcomes and business growth. We explore key health metrics such as lean body mass, visceral fat score, and body fat percentage, offering advice on how to help your clients reach their goals. We also cover essential preparation for accurate InBody results, emphasizing the importance of consistency and understanding the impact of factors like fasting and menstrual cycles. Integrating InBody technology into your medical practice really can revolutionize patient care and accountability.Topics discussed in this episode include:• Why InBody technology enhances functional medicine practices.• How lean body mass, visceral fat score, and body fat percentage aid in health goal setting.• Why reducing visceral fat is so crucial for better overall health.• The benefits of InBody offering an app for clients to track their progress.• Why preparation and consistency are key for accurate InBody test results.• How fasting, exercise, and menstrual cycle can have an impact on InBody readings.• Why integrating InBody technology enhances patient care and accountability.• How InBody tools track health progress and improve patient outcomes.• Why peptide therapy requires careful monitoring of muscle mass changes.• How semaglutide prescriptions should be managed with proper oversight.• Why protein intake and resistance training are needed for maintaining lean mass.• How InBody technology can serve as a "sixth vital sign" in medical practices.• Why long-term data from InBody tests can enhance health insights within your practice.• How practices can optimize offerings by integrating InBody.Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com/Learn more about Bradley: https://bradleydavie.comLearn more about InBody: https://inbodyusa.com/beyondthescale

Dr. Abid Husain is an established cardiologist in the conventional healthcare system. Over the years, while treating patients in a traditional hospital setting, he realized the limitations of this system firsthand. Because of this, he began seeking a way to provide highly impactful, preventative care. After dedicating years to education in functional medicine and the leading-edge research on the biotechnologies of anti-aging, he has found it. Today, his practice Interlinked MD combines each of these modalities to provide the most comprehensive range of care available. Dr. Husain leads the discussion in this episode into the misunderstood world of testosterone therapy, debunking myths and exploring its benefits for cardiovascular health. Dr. Husain provides insights on managing testosterone therapy safely, discussing delivery methods and the art of hormonal balance. With the help of pivotal studies, we equip practitioners with the necessary knowledge to optimize patient outcomes. We also explore innovative treatments, including peptides and compounds like tesamorelin and MOTS-c, for enhanced heart health. Topics discussed in this episode include: • Why a holistic approach is crucial for chronic disease management, including lifestyle and diet. • How functional medicine offers new perspectives on heart disease prevention. • The cardiovascular benefits provided by testosterone therapy. • How informed consent and patient rapport are vital in testosterone therapy integration. • What risks are associated with testosterone therapy, such as erythrocytosis, and how to manage them. • How lifestyle factors influence testosterone and estradiol management in personalized medicine. • Why peptides like tesamorelin, thymosin beta-4, and MOTS-c are promising for heart health. • How testosterone therapy benefits both men and women in performance and cellular health. • Why the TRAVERSE trial has been so useful in validating testosterone therapy's cardiovascular safety. • How testosterone therapy can promote heart health and aid recovery post-cardiovascular events. • What testosterone levels are optimal for different patients and why personalized ranges matter. • How traditional and modern medical practices can be integrated for improved heart care. • Why gut health might impact estrogen metabolism, highlighting the role of personalized treatments. • How NAD-related treatments and other compounds contribute to cardiovascular and mitochondrial health. Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com Interlinked MD: https://interlinkedmd.com Boulder Longevity Institute: https://boulderlongevity.com

Dr. Elizabeth Yurth, MD, is the Chief Medical Officer of Boulder Longevity Institute, specializing in advanced human optimization medicine, including regenerative therapies and health optimization. A double-board-certified orthopedist with over 27 years of experience, she holds multiple fellowships in regenerative and cellular medicine. Dr. Yurth lectures nationally, consults with elite athletes, and produces educational content through BLI’s Human Optimization Academy. She has over 600 hours of continuing medical education in longevity and regenerative medicine. Passionate about cutting-edge treatments, she integrates her expertise with personal insights as an athlete and mother to inspire and educate her clients worldwide. This conversation has Dr. Yurth introducing us to the potential of repurposed drugs, such as pentosan polysulfate and low-dose naltrexone, highlighting their roles in reducing inflammation and modulating the immune system. She also talks about the benefits of repurposing drugs in general, including the fact that they have already achieved FDA clearance, which makes them ready to use in new applications immediately. Dr. Yurth continues on to explain innovative applications of medications like telmisartan and methylene blue, showing their benefits for metabolic health, neuroprotection, and overall well-being. We also hear what Dr. Yurth’s personal favorite longevity drug is and why. Topics discussed in this episode include: • How Dr. Yurth transitioned from traditional orthopedics to holistic and longevity medicine. • Why joint health should be viewed as part of an inflammatory disease process. • How regenerative orthopedics can reduce heavy reliance on surgical solutions. • The potential of repurposing FDA-approved drugs for new medical applications. • How pentosan polysulfate offers anti-inflammatory and tissue-regenerative benefits. • Why communication with patients about drug risks is always necessary. • Pentosan polysulfate, low-dose naltrexone, and their impact on cardiovascular health and autoimmune conditions. • Why low-dose naltrexone is effective for chronic pain and autoimmunity. • How telmisartan supports metabolic health and neuroprotection. • Why methylene blue can provide benefits to energy production and mental health. • The evolving landscape of medicine with drugs like amlexanox and metformin alternatives. • How amlexanox reduces inflammation and supports weight management. • Why telmisartan is underappreciated for its longevity and metabolic benefits. • How aspirin and methylene blue support endothelial health and energy production. • What Dr. Yurth offers through Human Optimization Academy. Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com/ Boulder Longevity Institute: https://boulderlongevity.com/ Human Optimization Academy: https://bli.academy/ Dr. Yurth on Instagram: https://www.instagram.com/dryurth/ Boulder Longevity Institute on Instagram: https://www.instagram.com/boulderlongevityinstitute/

Racquel Frisella is a Board-Certified Nurse Practitioner and the Founder & CEO of Racquel Aesthetics and RFA Medical Grade Skincare. As a nationally recognized trainer for Galderma and Allergan, along with her training program, The RA Way, she has the privilege of sharing her extensive knowledge and expertise with fellow professionals across the aesthetic field. With over 16 years of experience in aesthetics, Racquel is devoted to empowering individuals to feel confident and beautiful in their own skin. Her commitment to the latest aesthetic innovations, combined with her personable approach, makes her a sought-after provider nationwide. Her philosophy of "look good, feel good" emphasizes the importance of confidence in all aspects of life. By fostering long-term relationships with her patients and offering customized facial rejuvenation treatments, Racquel is passionate about helping others achieve their beauty and wellness goals. Racquel shares her insights on the importance of integrity and dedication in building a successful business, which relates to how she is progressively implementing more functional medicine aspects to her practice. We discuss the need for a comprehensive approach to wellness that goes beyond quick fixes, emphasizing the integration of various health practices to enhance both internal health and external appearance. We also get into Racquel's journey in creating and relaunching a comprehensive skincare line, including how her practice utilizes AI to make the best choices for patients on which products to use. Topics discussed in this episode include: • How Racquel transitioned from aesthetics to functional medicine and her experiences in both fields. • Why holistic care is so much more effective compared to quick fixes like semaglutide or IV treatments. • How balancing personal well-being, family, and career is essential for business leaders. • Why creating a comprehensive skincare line is important to Racquel. • How mentorship and collaboration help in overcoming challenges when building your practice. • Racquel’s focus on building a strong foundation before her full launch in 2025. • How the entire aesthetics industry is evolving to integrate wellness treatments for full-circle care. • Why personal happiness and life satisfaction are key for women business owners to balance. • How AI technology is used on Racquel’s website to personalize skincare routines. • Why the benefits of self-care extend beyond personal benefit and into improving other people’s lives. • How the training process for Racquel’s new nurse injectors has been made simple. Follow our Instagram https://www.instagram.com/lexiyoonp or visit us at https://www.yoodirecthealth.com/ RFA Skincare: https://www.rfaskincare.com/ Racquel’s website: https://www.racquelfrisella.com/ RFA Skincare on Instagram: https://www.instagram.com/rfaskincare/ Racquel on Instagram: https://www.instagram.com/racquelfrisella/