Microdosing

Joe Goelzhouser and Annie McGuire of Silver Assist talk about how they connect seniors and their families to the best resources, services and communities as they navigate their senior years.

Jessica Rhule of Creating Results talks about how they work closely with their clients’ sales teams to align their sales and marketing initiatives in order to exceed their occupancy goals.

Greg Gifford is SearchLab’s Vice President of Search. He’s one of the most popular speakers in the SEO industry and presents all over the world on topics related to Local SEO.

Jennifer Hines will be speaking at SMASH this year on “Starting your Post-Acute Consumer Marketing Machine”, and she touches on a variety of rapidly emerging needs for more active social media efforts, and a greater degree of marketing maturity in that space.

Jeff Gronemeyer, VP at Conversion Logix, talks about senior living’s huge heart, and their new book, “Dating Your Way to Full Occupancy”.

Dan Hutson, head of marketing at Priya Living and long-time SMASH Advisory Board member joins us on this episode to introduce us to all things SMASH and what to expect this year.  He also touches on his work at Priya Living which provides independent retirement communities people 65+, inspired by vibrant and colorful Indian culture.

SMASH is the leading sales and marketing conference for senior care.  In addition to speaking at the event, we'll be collecting stories from other speakers and attendees in this series of Microdosing.  

"Water water everywhere and not a drop to drink" can sometimes be applied to healthcare data.  It's in abundance, but it's fragmented.  How does the industry bring it all together?  Enter Datavant and Ciox, and why I love this new combo. Link referenced in the episode: https://datavant.com/resources/blog/the-fragmentation-of-health-data/

Siemens acquired Varian in 2021, with the in intent that the combined companies would create a unique, highly integrated portfolio of imaging, laboratory diagnostics, artificial intelligence and treatment for the global fight against cancer with significant potential for increased value creation.  We agree, and think it signals a new generation of holistic imaging.

In a recent interview with Modern Healthcare, Jason Gorevic - CEO Tealdoc Health, said:  “I think all the recent M&A is an example of our strategy that you can’t develop all the components brick by brick and assemble them in a way that is fast enough to stay ahead of the market and respond to consumer needs, and that’s part of the reason why we’ve been acquisitive historically....  We always look at the market in the future, and where we can accelerate our ability to deliver value for our clients faster with M&A, even as we continue to invest in innovation organically."  So, if you're not paying attention to Teladoc Health now, you should.  And if you really aren't paying attention, we'll bust a couple of common myths.