No Fluff MSP Marketing

I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content

We're back and better than ever!Co-Hosts Nigel Moore and Taher Hamid talk lessons from ScaleCon24 and what's in store for ScaleCon25!If you're on the fence, make sure to listen to this one and grab your ticket at scalecon.com!

We talk a lot about campaigns. Campaigns give your marketing a focus and make it easier to actually get leads when marketing your MSP. In this episode, we review:Misconception around campaigns Pain Points and OpportunitiesWhat a campaign is and isn'tYou don't have to do EVERYTHING to find successIf you've wanted to run a marketing campaign but just don't know where to star, this episode is for you.Want to grab the campaign we reviewed in this episode? Start a trial and grab it for free

Tickets go up in price every 30 days. Lock in your price and get to New Orleans September 25-27.Room Block and tickets at: ScaleCon.com Last year was a hit, but we learned A TON. We're bringing all of those improvements to ScaleCon25. Get ready for an incredible value packed event!

Send help!Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!We have no idea what they're going to say...Good luck to you all and please send help!P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.

Early Bird Pricing goes up July 1st! Lock in your ticket today at: ScaleCon.comWe only have 400 spots and almost HALF are already sold. Don't wait to get your ticket. You won't want to miss it!

We're all great at thinking about what we SHOULD be doing. Oh, we SHOULD start a podcast.We SHOULD start advertising.We SHOULD host an event. There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it. So we create and start executing on an elaborate and all consuming marketing plan. All the things!But then we fall off for a month. It's such a heavy lift to get the machine going again that we... never do.When I think about adding a new tactic into the strategy I always weigh the value to sustainability. Will it be easy to keep the thing going? If not, I will not add it in unless I'm hiring someone or an agency to do it for me. Full stop. In this episode we go over:Lots of specific examples of unsustainable marketingHow to decide if something is sustainable or notWhy it might just be the single most important aspect to find long term success with marketing your MSPWe also sing and dance a bit but you can skip that part if you want to avoid the second hand cringe. We just increased our monthly trial to 30 days. Summer is always slower so it's one of the levers I get to pull to increase new members coming in. We will undoubtedly go to a shorter trial after summer, so might as well lock in your longer trial now! Month to month cancel anytime as always with ALL of our services.

Webinars can be an excellent tool for lead generation for MSPs... or they can be a complete waste of time. It all depends on:1. Topic2. Marketing3. Follow UpIn this episode, we go into detail on each category. Including some excellent ideas for topics you can use for your next webinar!We posted our first ready to run webinar last month and it was a hit! Because of the reception, we've create a whole pipeline of new ready to run webinars that our members can choose and use in their marketing :)Want access? Start your free month trial today

A tale as old as time.... Marketing vs Sales."Sales isn't closing the leads we send over!""Marketing is sending over shit leads"etc etc etc etcIn this episode, we breakdown who wins this epic battle! Don't miss this one...Tired of tired and boring content? Check out MSP Camp! and start a 30 day trial!

This week I flew to Las Vegas to spend two days at the Aquisition.com headquarters for their Scaling Workshop. It was interesting to say the least.From finding out my business was worth $0 to an upsell that costs more than a car... I couldn't be happier with my experience. I rambled a bit on this one, but hope you still find nuggets of value in there somewhere.