ISI Brotherhood Podcast

Aaron Walker
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Mar 7, 2023 • 45min

22. Powerful Lessons on Risk and Contentment From a Semi-Retired Successful Poker Player

Get ready to shift your mindset and learn from the best on this episode of the View from the Top podcast! Join Big A, Wally, and guest Ethan Foulkes, a former professional poker player turned technology entrepreneur. Ethan shares insights on chasing the right goals, transitioning from individual success to working with others, and motivating people to take action. The conversation also touches on the importance of defining goals and working towards them at a reasonable pace, and how to develop a vision and practice it consistently. Don't forget to download the "What Do I Want" worksheet from their website and follow Ethan on LinkedIn to learn more about his company, Magic Button Labs. Get inspired to achieve your dreams and reach for the top!3 Key TakeawaysEthan discusses the idea of whether we are chasing the right thing and if enough is enough and Ethan's "What do I want?" worksheet helps people to think about their wants and needs in life and make better decisions.Ethan believes in investing upfront to build a scalable delivery model that resonates with clients. By investing in the future, Ethan believes the present will be bigger than yesterday's future, allowing him to keep investing in the future.Ethan believes in defining "enough" and taking the dollars out of his mind.About EthanEthan Foulkes has had the incredible opportunity to work closely with experts across all functional areas of business. The learning gained from collaborating with all of them has been invaluable, and he is now focused on packaging those learnings so they can be quickly delivered to growing companies in need of them.Connect with Ethan Foulkes:Website: https://magicbuttonlabs.com/ LinkedIn: https://www.linkedin.com/in/ethanfoulkes/ If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Feb 28, 2023 • 45min

21. The Most Hopeful Way of Getting Your Book Written and Telling Your Story

Looking to establish your credibility and leave a legacy by writing a book? Welcome to the latest episode of the View from the Top podcast as we interview author and expert D. Scott Smith. Join Wally and Big A to chat with Scott about his approach to writing a short-form book and how it differs from traditional methods. From using a book as a lead magnet to establishing oneself as a thought leader, this episode offers invaluable insights into the importance of writing a book. Tune in to learn about the benefits of self-publishing, the importance of picking a specific problem and providing a unique solution, and much more!3 Key TakeawaysScott suggests that writing a book positions an individual as a thought leader and provides credibility. Traditional publishing can take a long time, and the process of finding an agent and a publisher can take several years. However, self-publishing is a viable option for writers who want to get their message out there quickly.To sell anything, it should be available for purchase. Many people put their short-form books into e-books that are only available on their website, which limits the number of people who can purchase them.AboutD. Scott Smith is a collaborator sitting in the juncture of strategy and execution. He is known as a “Motivational Listener”. Scott is a speaker, coach, and mentor who will inspire and motivate you. One conversation can change your business or your life.Connect with D. Scott Smith: Website: https://www.dscottsmith.com/ LinkedIn: https://www.linkedin.com/in/dscottsmith/ If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Feb 21, 2023 • 50min

20. The Best Way to Lead Millennials and Lots of Other People

Join us on the View from the Top podcast as we interview Chris Tuff. In this episode, we talk about why the younger generation expects that their passions will be a part of their work. It is causing a lot of workplace tension and is only exacerbated by the ‘great resignation.’ Chris offers solutions to this problem, including teaching traits that come naturally to older generations, such as building interpersonal skills. We also discuss the value of attending conferences and how they can greatly benefit you both professionally and personally. If you're looking for tips on building a successful business and team, this is an episode you want to experience!3 Key TakeawaysThe importance of authentic connection in the workplace. Conversations shouldn’t just be about “hey why did you clock in late today” or “how is this project coming along.” Connect with your employees on a personal level. Are they satisfied with their current position? How is their home and family life? What did they do over the weekend?The importance of understanding different generations and cultures in the workplace and creating an environment where everyone can thrive.Leadership and how it applies to small businesses. Small businesses are efficient and entrepreneurial run, but they can also be overwhelmed, with leaders either wanting to focus on their craft or avoid dealing with HR and marketing. Chris emphasizes the need for leaders to build the right team and delegate responsibilities so they can focus on what they do best. AboutChris Tuff is a best-selling author and highly sought after keynote speaker who has presented for Nike, Meta, Verizon, Delta, Harvard and more. He began his career as a pioneer of the social media marketing space, becoming one of the first marketers to work directly with Facebook advertising. His first book, The Millennial Whisperer, is a USA Today bestseller that explores the importance of empathy and relationships in the workplace, and it equips leaders with tools to attract and retain young talent through genuine connection. He’s a graduate from Vanderbilt University and lives in Atlanta with his wife and two daughters. He loves kiteboarding, travel, and Jordan 1s.Connect with Chris Tuff:Website: https://christuff.me/LinkedIn: https://www.linkedin.com/in/christophertuff/Instagram: https://www.instagram.com/tuff22/ If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Feb 14, 2023 • 54min

19. First Steps to Marketing Your Business and the Impact of Sports

Join us on the View from the Top podcast as we interview Zach Lush, recently married, and member of the "Iron Sharpens Iron Mastermind Brothers" organization. Hear about Zach's journey to building close relationships and the importance of vulnerability. Discover marketing insights from Zach as he explains how to create a clear and compelling message for your business. Learn the best marketing strategies, including focusing on one channel and finding your unique positioning in the market. Stay tuned as Zach shares a new venture he's excited about - the mystery project called Dojo. 3 Key TakeawaysMarketing is not just about driving businesses but also building relationships by understanding their needs, struggles, desires, goals, and dreams.A core message must be relevant, simple, and easy to understand to be effective in the current market. The marketing strategy should not just focus on customer acquisition but also on nurturing clients and tracking their success, which can lead to brand advocates and referral business.Buy into your client’s success. Don’t just treat them as a transaction.AboutZach Lush is a former professional baseball player turned entrepreneur. Over the years, Zach has launched and grown successful businesses including a gym that was the first of its kind that he ran for 12 years. Zach has spent the past 9 years helping small business owners dial in their marketing and sales operations (RevOps).Connect with Zach:Website: www.dojox.us LinkedIn: https://www.linkedin.com/in/zachlush/ If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Feb 7, 2023 • 40min

18. From Success to Satisfaction and Fun Times in Fast Cars

Welcome to the View from the Top podcast! In this episode, we are joined by Rocky Lalvani. Rocky discusses his experience quitting the corporate world and launching his own business. He openly shares his fears and anxieties related to the transition's financial aspects and how he overcame them with the help of his wife. As a result, he established a business financial management system called Profit First. In Profit First, Rocky demonstrates how the conventional formula of sales minus costs equals profit is reversed to become sales minus profit equals expenses.3 Key TakeawaysStarting a business can take several years to see significant results, but with persistence and hard work, success can be achieved.How to survive the low periods of early entrepreneurship when there’s little or no cash flow.Profit First system is a cash flow management system for businesses that helps with budgeting and constraint of spending.AboutRocky Lalvani is a Chief Profitability Adviser who helps business owners prioritize profitability. He is a certified Profit First Professional and uses Mike Michalowicz's Profit First System to teach his clients a new accounting formula: Sales - Profit = Expenses. This approach puts profit first, but always with the understanding that people come before money.Connect with Rocky:Website: https://profitcomesfirst.com/Website: https://richersoul.com/LinkedIn: https://www.linkedin.com/in/rocky-lalvani/If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Jan 31, 2023 • 43min

17. Aligning Your Actions to Your Goals and Cleaning Out Your Closet

Welcome to the View from the Top podcast! In this episode, we are joined by Tyler Jefcoat, an entrepreneur and owner of Seller Accountant. We discuss setting and achieving goals and how to navigate the ever-changing landscape of eCommerce. He emphasizes the importance of being adaptable and open to change and suggests that as we gain more information and life progresses, our goals may shift. He also stresses developing good habits, setting boundaries, being intentional with time, and delegating tasks to balance work and family life.3 Key TakeawaysEntrepreneurial experience: Tyler is an entrepreneur who has experience in various fields, including ministry, non-profit, and healthcare.Importance of balancing work and family life: Tyler values the importance of balancing work and family life and mentions that he can pick up his children from school almost daily.Tyler emphasizes the importance of developing good habits to have more energy to achieve goals and the need to be intentional with time and delegating tasks to balance work and family life.AboutTyler Jefcoat is the Founder & CEO of Seller Accountant where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totaling more than $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers. Before founding Seller Accountant, Tyler was the Co-Founder and Managing Partner for Care to Continue, a home health care company that grew from zero to 100 employees in four years.Connect with Tyler:Podcast: https://www.selleraccountant.com/podcast/LinkedIn: https://www.linkedin.com/in/tylerjefcoat/Website: https://www.selleraccountant.com/If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Jan 24, 2023 • 49min

16. Wounds to Make Us Better and How to Understand Dog People

Welcome to the View from the Top podcast! In this episode, we are joined by Ryan James Miller. Ryan was at the 2017 mass shooting in Las Vegas and today he shares his personal experience and the emotional impact it had on him, including the loss of a friend in the shooting and the difficulty of protecting his wife, Michelle. They discuss the chaos and confusion of the event, and the trauma, emotional fallout that bled into his everyday life and how that has shaped his faith, healing, and purpose in life.3 Key TakeawaysThe importance of being authentic and transparent in order to help others. Ryan’s own personal story of how he had to deal with his own wounds and past traumas in order to grow and become a better person. We have to admit the wound, how it impacted us, and understand how that shapes us into a better version of ourselves AboutRyan James Miller is a Performance Coach, Business Consultant, Motivational Speaker, and Author who helps high performers and industry leaders to optimize their growth and potential through business strategy, mindset, and human behavior. With over 20 years of corporate leadership and sales experience, Ryan recognizes the importance of bringing strategy, tactics, and internal motivation together to drive industry-leading outcomes in organizations and individuals worldwide. Through his coaching and consulting work, Ryan has helped thousands of people shatter the ceilings they once knew.Connect with Ryan James Miller:Instagram: https://www.instagram.com/rjmsalespro/Twitter: https://twitter.com/rjmsalespro Website: https://ryanjamesmiller.com/Authentic Conversations Podcast: https://podcasts.apple.com/us/podcast/authentic-conversations-with-ryan-james-miller/id1399093228 If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Jan 17, 2023 • 53min

15. Your Legacy Letter and Learning to Follow Your Conscience

Welcome to the View from the Top podcast! In this episode, we are joined by Blake Brewer as he talks about the power of legacy letters - letters written to loved ones to pass along wisdom, advice, values, and memories. Blake shares his personal experience writing a legacy letter to his children and explains the incredible impact such letters can have on people's lives. He discusses how writing a legacy letter can strengthen relationships with children and grandchildren, create a more productive corporate team, and help spouses become better.3 Key TakeawaysBlake reflects on his father's final moment of kindness, how it has impacted his life, and how it has inspired him to be generous to others.Especially in times of tragedy, a father's love and words can provide comfort and guidance.We should use our hardships and difficult life experiences to help others.AboutBlake is on a mission to help 1 million dads write at least one well-written, meaningful, lasting Legacy Letter to their children. Blake has a wonderful wife and loves being a father to his three children, all under 6. As he leads his family, he draws from many mentors, but none more important than his late father Larry Brewer.Connect with Blake:Website: https://www.legacyletterchallenge.com/homeLinkedIn: https://www.linkedin.com/in/blakecbrewer/Twitter: https://twitter.com/blakecbrewerIf you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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Jan 10, 2023 • 48min

14. Opportunities Over Security and How to Lose 400k

Welcome to the View from the Top podcast! In this episode, we are joined by Wil Ingram as he talks about his entrepreneurial journey with his brother in real estate and their ambitious goal of having 3500 properties by 2030. He explains how they got started, their challenges, and their strategies for success. They also discuss their current investments and vision for the next five to ten years. Finally, they shared their advice on balancing work and personal life and the importance of having an abundance mindset.In this episode, you will learning the following:With hard work, dedication, and a bit of planning, you can succeed in achieving your goals.Get educated in real estate investing and understand the market you are operating in.It's an ambitious and admirable goal and it shows how dedicated you are to creating something that will have a lasting impact.About:Wil is a Christian, Husband, and father of 3. He enjoys spending time with his family, playing golf, and discussing business. Wil and his brother Ryan build community by restoring single-family homes in Dayton, OH. They have built a portfolio of 360 homes over the past 5 years and have 4 employees. Connect with Wil:Website: https://www.daytonproper.com/LinkedIn: https://www.linkedin.com/in/william-ingram-mba/If you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/
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5 snips
Jan 3, 2023 • 50min

13. Becoming Ironman and the Value of Growing a Goatee

Welcome to View from the Top podcast! In this episode, we are joined by Casey Elkins as he shares his story of a great awakening when he experienced a radical transformation in his life. After struggling with anxiety and an unhealthy lifestyle, Casey committed to making a positive change and worked hard to reach his goal of running a half Ironman. Facing many challenges and obstacles along the way, Casey achieved his dream and was rewarded with a new lease on life and the chance to be a better version of himself.Tune in to hear Casey's story and how you can use it to take control of your own life and make a positive change!3 Key TakeawaysWe should not stay in comfortable places but instead push ourselves to step out of our comfort zone to grow.It is essential to set goals and strive to achieve them, no matter how difficult they may seem.Success is the sum of small efforts repeated daily.AboutCasey Elkins is a Family Nurse Practitioner and Clinical Lipid Specialist. He received his D.N.P. from Samford University in 2013, Masters in Education from Northcentral University in 2012, M.S.N. from the University of South Alabama in 2009, B.S.N from the University of South Alabama in 2008, and Associate of Science in Nursing from MGCCC in 2006. In addition to these degrees, Dr. Elkins has been named Diplomate, Accreditation Council for Clinical Lipidology.Casey is a Husband, Dad, Coffee, Nurse Practitioner, IRONMAN x 16, KONA, weight loss, peptides, HRT, Restoration Health and Wellness.Connect with Casey Elkins: Website: https://restorationhealthwellness.com/Facebook: https://web.facebook.com/restorationhealthwellness/?_rdc=1&_rdrInstagram: https://www.instagram.com/restorationhealthandwellness/?hl=enLinkedIn: https://www.linkedin.com/in/casey-elkins-dnp-np-c-cls-fnla-3a9bba54/Twitter: https://mobile.twitter.com/caseyelkinsdnpIf you want to hear more speakers like this every month and be with the guys on the call, join the Iron Sharpens Iron Community today: https://www.isibrotherhood.com/isi-communityConnect with Big A:View From The Top Website: https://isibrotherhood.comThe ISI Newsletter: https://www.isibrotherhood.com/newsletterBig A’s Linkedin: https://www.linkedin.com/in/aaronwalkerviewfromthetop/

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