

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Erin Sparks
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Episodes
Mentioned books

Aug 4, 2015 • 46min
Essential Metrics – Call Tracking – Show 142
The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […] The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 22, 2015 • 46min
When Reputation Management Hurts SEO- Show 141
The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 14, 2015 • 46min
The Secret Sauce Behind Local SEO – Show 140
The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We've got the […] The post The Secret Sauce Behind Local SEO – Show 140 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jul 7, 2015 • 46min
How To Get Great Testimonials – Show 139
The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a […] The post How To Get Great Testimonials – Show 139 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 30, 2015 • 46min
How to Improve On-Page SEO – Show 138
The Industry's Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it's possible to […] The post How to Improve On-Page SEO – Show 138 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 16, 2015 • 46min
Help Jesse Succeed & Social Fundraising – Show 137
SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that […] The post Help Jesse Succeed & Social Fundraising – Show 137 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 9, 2015 • 46min
A Sit Down With Google – Show 136
SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the […] The post A Sit Down With Google – Show 136 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Jun 2, 2015 • 46min
Content for Top, Middle, and Bottom Funnel – Show 135
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a […] The post Content for Top, Middle, and Bottom Funnel – Show 135 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

May 26, 2015 • 46min
Stop Marketing Your Brand – Show 134
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that […] The post Stop Marketing Your Brand – Show 134 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

May 19, 2015 • 46min
How To Use SEO To Build Your Brand – Show 133
The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional […] The post How To Use SEO To Build Your Brand – Show 133 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.


