EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin Marketing and he is on the show today to talk about some of the things he does in his agency to keep employees and grow the company. Plus, we talk about a new Google/Disney partnership, Black Friday sales, and Google is showing zero results for some searches? All this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached out to Cindy Krum, the founder and CEO of Mobile Moxie, as she and her team are full of mobile marketing experts. Cindy is a regular conference speaker at conferences like MozCon and SMX and is a great follow on Twitter! Also, did you hear how much money Booking.com spent on digital advertising last quarter? Why is longer content performing better on YouTube and what will the future hold with voice assistants? All this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across marketing departments by having a large dashboard. Plus, we talk about the newest additions to Google Data Studio, learn more about the "follow" button on Google Maps, and see a recent study from Hubspot about voice search. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage. Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP. All this and more today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your business and you don't even know it. Jay Acunzo, the founder of Unthinkable Media, says in his new book "Breaking the Wheel" says that what we should do instead is to act more like investigators and do what works best for our own companies. This podcast will share some of the questions you should ask in any situation to make the best decision, regardless of what the "experts" say.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about Local SEO. So in this episode, we decide to talk even more Local SEO with Damon as we cover Local SEO fundamentals, map listings, the importance of citations and Name Address Phone (NAP), link building for Local and how to dominate your national competitors with your local advantage. Plus we find out that Damon is also a minor league sports owner! All this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next book on how to develop a word of mouth marketing strategy. The new book, "Talk Triggers," was released in the last two weeks and based on early sales, it seems to be another best-selling book in the making. Also, we discuss the announcement from Google about their breach and shutdown of Google+, the future of advertising on Facebook, and more - this week and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at Terminus, joins on this podcast to change the way you think about this marketing concept by flipping that funnel upside down. It's called Account-Based Marketing and in this episode, he shares why he's changed his organization to focus on this type of marketing and how it unites the marketing and sales teams at Terminus. We're diving deep into marketing strategy...TODAY on the EDGE   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how things have been simplified with a tool like Improvado. Plus, we talk about all the updates Google announced this week and we talk about the importance of UTM tagging in your campaigns! All this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing formula by using his Bullseye Marketing method. Let's talk about this method and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio