EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. From the news:  Search Engine Journal: 50% of Small Businesses Do Not Have a Marketing Plan“According to a survey of 350 SMB owners, 50% do not have a marketing plan for 2019.”[Link] By: Matt Southern   Search Engine Land: Google updates Search Quality Evaluator Guidelines“Last week, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018.” [Link] By: George Nguyen   DavidGaughran.com: Time To Ditch Mailchimp?“Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering.” [Link] By: David Gaughran   GatherUp: The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews “Including language in your contracts or agreements that bar your customer from writing a negative online review is not only bad form, it’s against the law.” [Link] By: Mike Blumenthal Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

There are many strategies and tactics people can try when the goal is to #DoBetterWork, which just so happens to be the title of Max Yoder’s book. He’s the founder and CEO of Lessonly, and is our guest for episode 312 of the award-winning Site Strategics EDGE of the Web podcast. From the news:  Search Engine Journal: 72% of People Have Used Voice Search Through a Digital Assistant in 2019 (link) 75% of households will have at least one smart speaker by 2020. The Hustle: FB Expects largest-ever fine for data breach (link) FTC expected to fine $5B for privacy violations.  Search Engine Journal: Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites (link) Will this reboot be able to take over TikTok’s stronghold? Sponsor: EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google Maps" and we wanted to learn more about Google Local Guides more for this show. Plus, what’s with all the spam in Google Maps? How do you combat that? All this and more...today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder of Directive, joins us on this show to discuss how he finds and invests in directories for his clients to help them generate more leads. Which directories are worth the investment and which ones aren't? Let's find out...today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at Moz and she has been one of the more vocal leaders in the machine learning space for SEOs. She has written and presented on the topic a number of different times and is continually trying to learn more. Let's continue our deep dive into machine learning this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data. As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO. Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is the Founder of Case Study Buddy and he's on the mission to help companies unleash the power of case studies. When done right, a case study can not only be a content piece to use on your website or sales, it can be that unique differentiator that closes a potential deal. We're going to learn the process of writing an effective case study and learn all the different ways a case study can be used. All this and more, today on the EDGE!

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world. Machine Learning and AI in PPC - Let's find out more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were sharing our data in between departments? How much better would our marketing be? Erin Acheson, the President and COO of DemandSphere, shares with us how she helps companies break down these silos and barriers to help to bridge that gap between the content marketing team and the marketing strategy team. What types of data do these departments need to know and how can things be improved? Plus, we discuss an exciting update from eCommerce websites, shoppable ads within Google Images, and what are people actually using their smart speakers for? All this and more EDGE of the Web.   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but marketers have been ignoring it. What are companies supposed to do to survive? Mark Schaefer, a globally-recognized author, speaker, podcaster, and business consultant, has just written his eighth book and it might be his best. "The Marketing Rebellion" was written to help marketers and businesses owners open their eyes to this rebellion and see how they can adjust their marketing to fit what their customers want. It's time for a new approach to marketing and Mark is your guide on this new journey. Plus, are we in the golden age of podcasting? Is it time to regulate social media influencers? And, the FTC has cracked down on fake Amazon reviews. Let's talk about this and more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio