EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO. [00:04:44] What are some other metrics that should be more important than just rank? [00:11:25] It’s not about rank, at some point it’s a brand marketing position. [00:14:03] Does Google even want to give you a click?  [00:15:02] We can waste a lot of time complaining about changes from Google...Google’s taking with one hand, giving with another. [00:21:40] Over 1200 SERP features on Google [00:25:50] Google’s goal

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including:    [00:04:28]  iContact acquires Moz.  We’re saddened by the end of an era.   [00:08:39]  Google says that they don’t rank website pages differently than blog posts.  Really?   [00:15:47]  June 2021 Core Update has rolled through.  Another one is coming in July!

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives us a perspective of what is a good make-up of an enterprise SEO skill set.  Happy to have been able to catch up with Mark and have a good solid discussion.   [00:06:22]  Getting behind the curtain of Big Data inside of a NSEO software provider [00:09:20]  The biggest issue in enterprise SEO. The time to move from data to insight to action [00:13:12]  Listening to SEO’s is an important part of developing SaaS SEO software [00:14:00]  How many enterprise SEOS actually “get” the goals of their business? What have you seen from the most successful SEOs? [00:16:34]  Do we have to move as fast as Google is?  [00:21:34]  Matching our machine learning to the Google machine

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don’t go off of headlines but off of Google reading and placing relevant references to the passages. There’s a brain at work here, folks! [00:06:46]  Google Search Console removes the generic Rich Results [00:09:53]  Google expands its Google Shopping integrations with eCommerce players [00:13:58]  Google’s featured snippets now showing “also on this page” additional jump links into the article (really cool)

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas.  We dig into what Google is really doing with the SERP and what the challenges are in reporting the larger perspective for the different audiences he serves.  A key message in this interview is not to be afraid to put yourself out there.  Great takes from a long-time contributor in the field.   [00:02:41] The Zero-Click Discussion the realm of ideas [00:07:57] Google’s meeting 5 user intents at the same time [00:12:24] Nostalgia for ten blue links? [00:17:30] Ramping the first time SEOs into the conversation going on [00:19:59] Rodger’s process of targeted a particular SEO topic [00:25:53] High level of scrutiny from the community on what Roger publishes.  What are the challenges? [00:28:29] Don’t be afraid - put it out there.

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in our Production Booth [00:05:16] How MUM may change search behavior [00:14:31] Google Maps has some awesome new updates [00:20:36] Core Web Vitals: We don’t need all three

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk about how new SEOs can’t be afraid to be challenged, Montti’s perspective on CWV and discuss that Wix & Wordpress spat. [00:04:24] Roger’s Publishing History [00:07:03] The Effect The Loss Of Conventions Have Had On The Seo Community. [00:13:08]  Don’t Be Afraid To Be Challenged [00:14:19] Core Web Vitals, Roger’s Take. [00:24:57] Wix and Wordpress Slap Fest

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manager, Google’s statement on public blog networks and more.   [00:02:47] YouTube is improving Creator Studio [00:12:06] Google Ads has privacy-focused changes coming for Analytics, Tag Manager [00:17:07] Google says link schemes from public blog networks are obvious [00:20:21] Google may be writing (or rewriting) their own copy in SERPs?

Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites.  Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to share information with his local business community. We also give the mic to Andrew to go through his run down of the Top 20 SEOS that You Should Follow, but possibly don’t. Andrew exemplifies the best of us in the SEO industry; a humble and sharing personality. Be sure to check our first segment with him in Episode 417.    Key points in our conversation:   [00:06:29] Why do you think people have a vested interest in painting SEO as complicated and tricky?  [00:10:36] SEO Basics: Improving Speed [00:14:41] SEO Basics: Quality Content [00:18:50] SEO Basics: Broken Links [00:24:33] The Top SEOs that you SHOULD follow

On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB’s local justification, and weigh in on Clubhouse.   [00:04:26] Core Web Vitals claimed to be a minor tie breaker [00:10:11] Local Justifications give an edge to GMB users [00:16:19] Clubhouse launches on Android, but the hype might be gone [00:21:58] Barry Schwartz #SEOSUPERSHIRT