EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features in the Brand SERP.  Erin and Jason have a great time walking through the rich elements of the BrandSERP and discussing mistakes to avoid in the process of owning the real estate of your brand! We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter, and you could win Jason’s book and an EDGE of the Web hat for contributing!  Show us the weirdness you’re seeing out there! [00:04:20] Google is determined to keep you on the SERP [00:06:42] Features of the BrandSERP [00:07:51] Experimenting with Google [00:09:24] If Google has Confidence, It Reacts Quickly: Meta [00:15:38] Optimizing for Rich Site Links and Rich Elements [00:17:03] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:21:26] How to Get Twitter Cards on your BrandSERP [00:24:37] Videos on the BrandSERP: Tik Tok & YouTube [00:25:36] People Also Asked Opportunites for BrandSERP Optimization [00:27:09] Sponsor for EDGE of the Web: Site Strategics [00:28:39] How Do You Remove Elements from the BrandSERP? [00:36:33] The Entity's Identity Taking Shape [00:38:39] Will There Be Blackhat BrandSERP Tactics? [00:40:10] How Can Entity SEO be used in a Crisis Management Situation?

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal.  Ahrefs has rolled out a new search engine that they have been working on for three years. Could Yep.com be a Google killer?  Only time will tell.  Join us as we pull the car over to the shoulder of the road and talk about censorship, big tech regulation, and paid ads.  What could go wrong with that conversation?     We also want to welcome our new sponsor, Page One Power, to the News Podcast.  Go check them out!  They’re a fantastic inbound link-earning company that has joined the EDGE this year.   Show markers: [00:03:50] Basic Ads from META, with almost no targeting… [00:08:26] EDGE Sponsor: edgeofthewebradio.com/inlinks [00:09:33] Ahrefs reveals its new search engine: Yep [00:15:17] EDGE Sponsor: edgeofthewebradio.com/pageonepower [00:15:54] Public support for Tech Regulation is declining this year - what does that mean to PPC? #StandwithUkraine edgeofthewebradio.com/ukraine

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we’re unpacking concepts around this on this podcast as well as the second segment.  But, Is Brand SERP SEO?  Are Brand SERPs a ranking factor for keyword ranking?  We’re covering these questions and so much more in this episode.  \   We also have a giveaway from this interview!  Submit a Brand SERP oddity that you see in the wild to #BrandSERPoddities on Twitter and you could win Jason’s book as well as an EDGE of the Web hat for contributing!  Show us the weirdness you’re seeing out there! [00:04:02] Writing the Book was an Experiment to Adjust Google's Understanding of Jason [00:07:01] Google has Been Working with this Aim All Along But Needed the Technology to Do It [00:09:15] Separating Entities: Disambiguation as a Strategy [00:11:37] Humans Understand Through Association [00:12:34] Teach Google That Triplet, Who You Are, What You Do, Who Your Audience Is [00:13:29] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower [00:16:20] Is Brand SERP Optimization (SEO) Search Engine Optimization or Something Parallel? [00:17:35] Brand SERP is a Representation of Google's Opinion of the World's Opinion of You [00:20:19] Is There a Correlation Between Brand SERP and Keyword Ranking? [00:22:09] Sponsor for EDGE of the Web: Site Strategics [00:25:03] What Have Been the Challenges in Writing a Book to Reeducate SEOs Around the World? [00:29:01] How Do You Map a Learning Brain? [00:32:48] If You Haven't Started to Master the Vertical Brand Serps in Two Years.... [00:35:14] Our Special Giveaway: Jason's Book & an EDGE of the Web Hat! #BrandSERPOddities

We have a special show for our listeners of the EDGE.  InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool.  We reached out the Dixon Jones to come on the show to share with us the improvements, the process they use, and the key innovation of this update.  Keyword research with NEVER be the same.  It’s great to learn from a marketing SaaS company that is specializing in specific areas and not trying to do it all.  This is the way it should be done.  Get a free account with InLinks at edgeofthewebradio.com/INLINKS!   [00:03:40] Organizing the World by Ideas [00:06:29] Google on User Intent [00:07:45] Verbs are the Key to User Intent [00:08:27] The Inlinks Process [00:10:13] A Walkthrough of the Software (Check out the Video) [00:11:57] Topical Data and Queries. Fast [00:15:37] True User Intent: The Most Groundbreaking Achievement at Inlinks [00:18:43] Building a Content Plan with the Verb Root Term Clusters [00:21:34] Adjusting Your Competitor List [00:25:19] What's the SEO Industry Saying About the Software? [00:27:54] Not TD IDF Anywhere [00:37:32] Marketing SaaS Going the Way of Specialization [00:40:55] Future Updates at InLinks? [00:41:36] Setup your free account at edgeofthewebradio.com/InLinks

The EDGE team stops in mid-recording to submit Erin’s info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note. We cover the Google Core Update from May 22, 2022. Also covered was the new Keyword Research tool update from Inlinks, sponsor of the show. We did a deep dive into how to read Core Update volatility and what to do when one of these come through. Give it a listen! [00:07:01] #EDGE500 EPIC FAIL Swag Giveaway from @Ahrefs! [00:08:28] Inlinks Launches a New Keyword Research Tool [00:12:20] EDGE of the Web Title Sponsor: Site Strategics [00:13:13] Someone grabbed up AnswerThePublic! [00:20:21] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:21:20] How has the Google May 2022 Broad Core Update impacted you? #StandwithUkraine edgeofthewebradio.com/ukraine

It’s been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4. We explore the larger landscape of features and functions and understand the more flexible data model that GA4 provides. We’re in the world of cross-device attribution, and that’s been the focus of Google for the last three years. We thoroughly enjoyed our talk with Krista and highly recommended her training courses. We even have a discount code! [00:03:43] Sunsetting of Google Analytics 3 - You Can't Take It With You! [00:04:49] Quick Takes on the Reaction of the Announcement [00:06:25] The Biggest Difference [00:08:40] Moving Away from Pages and Sessions [00:10:16] Bonus Events Out of the Box [00:13:58] No Longer the Limitations that We All Had with Universal (Goals) [00:14:28] Integrations Galore! [00:17:03] Title Sponsor of the EDGE of the Web Interview Series: Wix edgeofthewebradio.com/WIX [00:17:42] Is Google Forcing Us into a Paid Analytics Model? [00:20:22] What's Different in Real-Time Reporting? [00:23:27] What are the Advantages of GA4? [00:27:19] Flexible Data Model: Deeper Content Parameters [00:28:49] Sponsor: Site Strategics [00:29:35] The World of Cross-Device Attribution [00:33:56] How Much Training Does a UA User Need for GA4? [00:36:20] Should a New Marketer Even Learn Universal Analytics? We’re excited to offer a discount on Krista Seiden ’s GA4 courses! Go to https://academy.ksdigital.co EDGE listeners can get a $200 discount off of any non-intro course with the code “EDGE”!

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each.  Clearly Erin had a accurate bead on each and should be commended on his astute observation and insight on…..nope, can’t do it.  He forgot to read the first article completely and wow - did he muck it up.  Listen in as we dig through the news and pause as we honor a friend of the show and SEO legend, Bill Slawski.    [00:04:46] Video thumbnails when there is no video? [00:06:55] Erin completely makes a heady analysis without READING THE ARTICLE!! [00:09:01] EDGE of the Web Title Sponsor: Site Strategics [00:09:50] Google search results might start showing “sponsored” instead of “ad” [00:15:59] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:47] A SEO Legend has passed: Bill Slawski #StandwithUkraine edgeofthewebradio.com/ukraine

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much to all of our listeners and guests over the 10 years and 500 episodes.  We really are blessed to be able to do this and learn from the best.  Special thanks to our 500th episode sponsor, Ahrefs!  Check out their free tool at edgeofthewebradio.com/AWT.   Check out some great Epic Fails from our friends:   [00:03:46] Epic Fails for the 500th [00:06:23] Benjamin Shapiro [00:09:08] Marie Haynes [00:12:41] Jonny Ross [00:15:40] Garrett Sussman [00:23:32] Title Sponsor of the 500th Episode: Ahrefs [00:26:01] Dixon Jones [00:30:15] Olga Zarzeczna [00:33:59] Andrew Optimisey [00:36:48] Barry Schwartz [00:40:15] Mordy Oberstein [00:45:38] Future paths of EDGE of the Web Special thanks to the additional guests that submitted your fails.  We just couldn't fit everyone's in.  Watch for yours on social! Thanks to everyone who has helped us over the years!   #StandwithUkraine edgeofthewebradio.com/ukraine

Did we hear that right?  Google introduces the first designated schema ranking signal!  That’s breaking news!  Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.  Learn about Mordy danger whistle that Jacob has just in case!  All this and more from the EDGE.  Be sure to check out episode 500!   [00:05:02] Google I/O Rolls Out | What to know regarding SEARCH [00:12:44] EDGE of the Web Title Sponsor: Site Strategics [00:13:35] A New Ranking Signal from Google? [00:19:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:13] Google's Latest Language AI Model #StandwithUkraine edgeofthewebradio.com/ukraine

It’s been announced and we need to ramp up our understanding  and implementation of Google Analytics 4.    Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.  An incredible resource of knowledge of GA4, Krista teaches the foundational concepts of the new platform and the treasure trove of new insights that are coming our way.  It’s time to get our GA4 game on as we have a year to gather our data before it’s gone from Universal Analytics.   [00:03:52] Krista Seiden's history that led her to GA4 [00:06:41] Moving to the GA education team [00:08:09] PM on the new Google Analytics product: GA4 [00:10:31] Short history of Google Analytics [00:11:58] What Universal Analytics brought to the table in 2014 [00:13:16] GA4 released under the tool name: Google Analytics App Plus Web [00:14:41] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:15:18] The web doesn't work the same way that we used to measure user behavior [00:16:50] The GA4 foundational concept: User behavioral modeling as opposed to chasing fictitious accuracy [00:19:00] The sunset announcement & the contention [00:20:07] Why are people afraid of GA4 [00:22:30] Where is our historical data going? [00:28:07] What is being lost in Google Analytics 4? [00:31:03] EDGE of the Web Sponsor: Site Strategics [00:32:00] This isn't the Bounce Rate you're looking for… [00:44:04] First time ever: fully customize the user interface of analytics [00:44:50] Google Signals: Connecting users between their devices [00:47:03] The new mindset of getting into GA4