EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Robots can recognize other robots, right Modie (Mordy’s AI name)? Alright, we evidently were advertising SERP’s Up, the new Wix podcast, as Mordy’ threw promos everywhere in the show. Yup - very proud to be able to roll out that show with Wix! On OUR show, we covered articles from Search Engine Land, and Search Engine Roundtable and followed a conversation on Twitter and Linked in regarding Google giving visual cues of how long it is to read content from the mobile device. Is that really a good thing? Give us feedback on Twitter @EDGEWebRadio. [00:04:30] Are You Listening to this Podcast Right Now on Twitter? [00:07:49] EDGE of the Web Title Sponsor: Site Strategics [00:09:27] Before Using Ai to Help with Your Next Piece of Content, Consider The Pros and Cons of the Choice [00:14:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlink [00:15:15] Google has a New Tag That Indicates Content-Length. Will This Impact Click-Thru-Rate? [00:19:39] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:21:05] Fast Track 1: Google Helpful Content Update Is Now Rolling Out  [00:23:07] Fast Track 2: Google Core Web Vitals Report Adds URL Level Data For Examples URLs [00:24:21] Fast Track 3: Google Expanded From Sources Across The Web Feature  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

Dawn Anderson shares her expertise of semantic relationships of content for the EDGE audience, in this second part of her interview with Erin Sparks. They dive in the machine learning concepts that are being honed right now for search engine to better understand th relationship between topics and the method of semantic distancing. Search machine learning is sorting out what is valuable and relevant to the user in ways it has never done before, and Dawn Anderson weighs in on whether data science should be a place for the SEOs of the world to focus on - get a chuckle at timestamp: 0:39:04! [00:01:40] EDGE of the Web Title Sponsor: Site Strategics [00:04:44] What is Next in Semantic Search? [00:07:09] The Dense Retrieval Process [00:08:35] Pulling Hard Negatives to Speed Up Search [00:12:25] Search Result Diversification is Expensive [00:13:14] EDGE of the Web Title Sponsor: Site Strategics [00:13:13] The Research is Open Source [00:16:06] Walnuts and Peanuts: It's All About Importance [00:18:43] It's Not the Amount of Content, It's the Completedness of the Niche Topic [00:20:33] What is Semantic Distancing? [00:24:50] You've Got to Know More About Their Industry Than They Do [00:28:01] Is That Page Good Enough to Represent the Query? [00:31:20] Finding the Content Gap in Client's Industry [00:33:27] Blogs are Jumble Sales! Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

So the whole SEO world turns on its ear, and we hold it back until the third article? Really, an update like this deserves top billing! We are here at the onset of the Helpful Content Update (HCU), and there’s much discussion about how big this really is. Inside take: it’s going to be big! We covered several articles from Search Engine Land, Journal, and Roundtable. But most importantly, we discovered that we could track Mordy on his phone! Seriously, dig in and let us know what you think about the algorithm changes and whether you think this is as big as Penguin. Hit us up at #EDGETalk on Twitter! [00:03:57] ANOTHER Anti-Trust suit headed Google’s way? [00:10:19] EDGE of the Web Title Sponsor: Site Strategics [00:11:17] Algorithm Updates come in … Threes, wait, Fours? [00:13:50] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:14:30] What you need to know about the “Helpful Content” update [00:29:00] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:30:18] Fast Track 1: New Google Helpful Content Update To Change SEO Much Like Panda Did [00:29:58] Fast Track 2: Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned [00:31:13] Fast Track 3: Google Search On How Many Ads Are Too Much For Your Site [00:32:42] #SEOChat #StandwithUkraine edgeofthewebradio.com/ukraine

Dawn Anderson joins Erin Sparks to discuss the history of Google updates and the pursuit of “cleaning” up the web. Dawn shows her expertise and knowledge in the science of SEO. She gives context to the timeline of updates in light of the new Google Helpful Content update just released. We discuss the continued goals of spam removal and increasingly helpful content promotion in search. Listen as we unpack Natural Language Processing, BERT, E.A.T., and all of the signals that Quality Raters Guidelines mark as trustworthy. [00:01:30] Our Title Sponsor [00:01:59] Check Out Our Weekly News [00:08:55] Google Crawling the "Frontier": Avoiding Low Quality [00:10:08] The 2009 Caffeine Update  [00:10:49] 2011 Google Panda: A Focus on Low Quality [00:11:27] 2012 Google Penguin Update was Massive [00:12:58] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:13:40] 2014 - The Emergence of E.A.T. (YMYL) [00:15:09] E.A.T. is a Testing Standard to Give Feedback Back to the Algorithms [00:17:08] 2015 Mobilegeddon & RankBrain [00:17:55] 2018's Broad Core Algorithm Update [00:19:07] BERT (2019): Understanding of the Nuance in Language [00:21:24] Page Experience Updates in 2020 [00:24:02] EDGE of the Web Sponsor: Site Strategics [00:24:48] 2021 Passage Ranking (not Passage Indexing): Related to Efficiency [00:27:52] Now that we have Efficiency, MUM expands across all Media [00:29:57] Product Review Updates (more Helpful Content?) [00:34:08] The Push Back on Disinformation [00:37:40] The Speed of Updates: Testing is Happening in the Wild Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Site Strategics https://www.sitestrategics.com Follow Dawn:  https://www.twitter.com/dawnieando https://www.facebook.com/dawnlesleyanderson https://www.linkedin.com/in/msdawnanderson/ https://www.instagram.com/dawnieando

In our second segment with Tim Schmoyer, founder of VideoCreators.com, we walk through what it takes to create YouTube Shorts with success. It’s not for the faint of heart, truly. Learn about the steps to adhere to and the audience's desires in Shorts. Tim also shares his story of content creation burnout and the stresses and issues it caused. Tim provides a good deal of transparency into how he got through it and shared tips to avoid “hitting the wall” in your production and, more importantly, your health. [00:04:58] YouTube Shorts: What Value Do They Have? [00:09:22] 1 YouTube Subscribers = 23 TikTok Subscribers [00:12:47] Getting Into YouTube Shorts: Key Steps [00:19:01] EDGE of the Web Sponsor: Site Strategics [00:19:46] YouTube Shorts: Just Show Change [00:24:45] Would Tim Recommend Going to YouTube Shorts? [00:27:46] Burnout on Creating Content [00:29:03] Tim Shares His Story on Content Creation Burnout & Tips [00:31:56] (1) Set Healthier Boundaries with Social Media [00:32:37] (2) Stay Well-Grounded [00:33:46] (3) Surround Yourself with People Who Can Do Things Better Than You [00:34:42] (4) Make Sure You Have Therapy in Your Life Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Follow Tim:  https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv

Does Mordy really think that we going to answer our live chat WHILE doing the show? Seriously. Articles from Search Engine Journal, Land, and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon! Most of the SEO community chimed in on this issue, and it was truly a site to behold. Such ridiculous posturing from the offender, but from this came a true rallying behind Olga. Listen to our take today on the EDGE!   [00:02:06] Mordy’s booking a therapy session with Erin [00:04:22] Product Pros and Cons Search Snippets [00:11:03] EDGE of the Web Title Sponsor: Site Strategics [00:12:40] Oh, NOW DuckDuck Go is Private [00:16:19] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:26] 6 Days for a Google Update to Rollout? [00:20:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:20:52] The Case of Stolen SEO Content [00:29:15] Fast Track 1: Google tests new SERP feature that gives searchers Perspectives [00:29:58] Fast Track 2: Google Adds Asian Owned Business Attribute For Business Profiles [00:30:57] Fast Track 3: Google Local Spam Now Includes Duplicate Photos, Posts, Videos, and Logos  [00:32:42] #SEOChat   #StandwithUkraine edgeofthewebradio.com/ukraine

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization. It’s not going to work, and we learn why it doesn’t on today’s show. Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv  [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People [00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse [00:22:58] EDGE of the Web Sponsor: Site Strategics [00:25:11] Archetypes in Thumbnail Design [00:26:59] Paradigm Shift #3: Less Info, More Entertainment [00:29:09] Emotion is a Higher Value Than the Topic [00:32:15] Steps to Reach Your Audience Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Page One Power https://edgeofthewebradio.com/pageonepower  Follow Tim:  https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv  https://www.linkedin.com/company/videocreators/  The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415  Discover Calls - https://videocreators.com/seven-signals/discovery-call/ 

Late in the week for recording due to a power outage at the studio, we jump into this week’s news from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google.  Please make sure you read up on those.     Also, we have offered up a Public Service Announcement to the entire SEO community.  [00:18:19]    [00:03:38] Just trust Google with your attribution....nothing to see here [00:06:44] EDGE of the Web Title Sponsor: Site Strategics [00:07:29] Google Revenue Verification Report Confirms Buyer Publisher Ad Spend. [00:09:30] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:10:21] QRG has changed - a lot [00:18:19] Our SEO Public Service Announcement: mordysringtone.com [00:20:09] Fast Track 1: Google Core Web Vitals No Longer Impacted Pages With Noindex [00:21:14] Fast Track 2: July 2022 Google Product Reviews Update Rolling Out - Everything We See So Far [00:23:00] Fast Track 3: Google Ads Revenue Up 13.5% & Microsoft Bing Ads Revenues Up 15% But Slowed Growth [00:24:02] #SEOChat

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank. Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed. [00:05:18] Don't Make Optimization a Challenge for the Writers [00:08:48] The Navigation of the Site Cannot Be Overlooked [00:12:33] EDGE of the Web Title Sponsor: Site Strategics [00:13:19] Which is a Stronger Optimization Signal: Nav Links or Site Structure? [00:16:53] The Title Isn't Important: How About That? [00:18:17] Google Doesn't Even Read the Content Until It Reads the Structured Data [00:20:05] Google Doesn't Even Render the HTML. News is Fast [00:23:07] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:23:37] The Monetization Factor: Where Load Time Dies [00:28:21] Small Changes Over Time Make the Difference. [00:32:00] How Valuable is Trust in News? [00:39:04] News and Editorial SEO Summit: NewsSeo.io

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob! [00:04:43] All's Fair in SEO and Relinking [00:11:15] EDGE of the Web Title Sponsor: Site Strategics [00:13:16] Clickbait caused $115M in ad spend loss [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:17:14] Is Your Thought Leadership Content Missing the Point? [00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels [00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout [00:30:08] Fast Track 3 :Google Local Service Ads Seeing A Lot Of Fake Reviews   #StandwithUkraine edgeofthewebradio.com/ukraine