EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today’s digital consumers. There are some huge lessons that the EDGE team shares in common with Dan and his show. We were eager to discuss how podcasting flourished through COVID and what kept some of them afloat after. Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts - research. Join one of the EDGE’s astute colleagues, Dan Shure, as we go on the Wire with this Expert! [00:02:35] Introducing Dan Shure [00:04:57] SEO Came From Necessity [00:10:30] How the SEO Podcast Affected Dan’s Business [00:12:14] Audio Quality Is a Separator in the Podcast Space [00:15:54] When Dan's SEO Skills Took Off [00:17:52] Some Lessons Learned About Podcasting  [00:18:09] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:19:01] Research is the Key [00:22:24] Companies that Jumped Into Podcasting During COVID [00:24:51] Oversaturation of the Medium? [00:25:33] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:26:07] Podcast Tips: Equipment? [00:27:26] Find Your Niche or Create One [00:30:12] Education from the Podcast Discipline [00:32:53] Asking 50 Experts Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower  Wix https://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/dan_shure  https://www.linkedin.com/in/evolvingdan/  https://www.instagram.com/danshure

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December’s link spam algorithm update and Erin’s EEEEEEEEEE onomatopoeia. . . E-E-A-T On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . . Follow us on Twitter and let us know how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:03:17] Google Reveals More Information About Search Status Dashboard [00:08:54] Google December 2022 Link Spam Update Rolling Out Now [00:12:35] EDGE of the Web Title Sponsor: Site Strategics [00:13:05] E-E-A-T and major updates to Google’s quality rater guidelines [00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience [00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:38] Elon Musk’s poll results are in: He should step down, Twitter voters say Barry Blast from Search Engine Roundtable: [00:32:59] Barry Blast: Quick Roundup Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

Norm Vogele, the Onsite Content Strategist for Page One Power, opines on philosophical concepts with Erin Sparks about the inherent dangers of personifying Google. It’s understandable why it happens, but it can lead to false assumptions that get in the way of creating good content, the purpose of which is to help real people find the information they seek. When the sole purpose of content creation and SEO is to satisfy Google, then the crucial starting point of empathy for a human audience with real needs is subverted and long-term success may remain elusive. Google isn’t a person, nor a deity where SEOs serve as priestly intermediaries between it and clients trying to appease a jealous god. The antidote is a better mix of what is ethical and pragmatic. Why do we anthropomorphize Google? As marketers, we have even more of a challenge to steer away from ascribing humanistic traits to the search engine. Marketers can easily fall into being seen as the “bishops” of Google, revealing the will of the almighty “G” by our clients if we’re not careful. The challenge is the continual rewards of ranking and traffic. Writing to win in favor of Google doesn’t always mesh with writing to solve the problem the searcher may have. Writing content that meets the need of the searcher must be the principle we hold. Norm encourages SEOs, and people in general, to stop anthropomorphizing brands and look deeper.  Let’s see how many analogies and metaphors we can fit in… on the EDGE!  Key Segments: [00:07:38] Why do we personify Google? [00:12:11] Looking for Patterns [00:16:46] Replicating the Process of Human Reading [00:19:31] Marketers as High School Guidance Counselors [00:23:33] EDGE of the Web Title Sponsor: Page One Power [00:25:10] Writing Like Wikipedia  [00:30:04] Engineering the Best Possible User Experience [00:33:46] Standing on the Shoulders of the Original Google [00:35:58] SEOs are Not Priests of the Temple Google [00:37:41] Some People Just Have to Touch the Plate [00:40:35] Anthropomorphization of AI Content [00:48:01] The Web is a Mirror and What It Reflects Is Us   Thanks to our sponsor! Page One Power: https://edgeofthewebradio.com/pageonepower   SHOW REFERENCE LINKS Connect with Norm Vogele and Page One Power Twitter: @aka_norman https://twitter.com/aka_norman  LinkedIn: https://www.linkedin.com/in/norm-vogele-60363076/   Twitter: @pageonepower https://twitter.com/pageonepower   LinkedIn: https://www.linkedin.com/company/page-one-power/   Facebook: https://www.facebook.com/PageOnePower   Instagram: https://www.instagram.com/pageonepower/ 

“Welcome back to the EDGE,  In today's podcast: we'll be exploring three major headlines from the SEO/tech world. First, Google has brought the continuous scroll to desktop search results. Second, Google has rolled out a December 2022 helpful content update. And finally, ChatGPT is the latest tool for content and SEO. We'll be taking a closer look at each of these stories and the implications they have for the SEO industry.“ That….has to be our lamest intro…..brought to you by ChatGPT! We covered articles from SEL, SEJ, and SER this week. Dialing into focus is the use of ChatGPT and SEO content. What could possibly go wrong? Join us and catch up on our choice picks in the news this week. News from the EDGE: [00:05:40] All of your sites can now be on page one of Google results!  [00:11:14] The Next Phase in the HELPFUL CONTENT UPDATE is Rolling Out [00:16:51] EDGE of the Web Title Sponsor: Site Strategics [00:18:24] ChatGPT Content for SEO? [00:26:23] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blasts from Search Engine Roundtable: [00:28:06] Google's John Mueller Says HTML Sitemaps Should Never Be Needed - Link [00:28:52] Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was - Link [00:030:14] Google Tests Removing Estimated Number Of Search Results Again - Link  Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.  Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.  As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE! [00:02:47] Introducing Paul Andre de Vera [00:06:29] Owning the Pixels on Page One [00:08:00] It’s All About Engagement [00:09:33] Getting Video Wrong [00:10:07] Be a Real Person NOT a Persona & EAT [00:14:32] EDGE of the Web Title Sponsor: Site Strategics [00:17:45] YTO – YouTube Optimization  [00:22:16] How Long to See Impacts of Video Optimization?  [00:27:33] Google Loves Livestreaming [00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:28:23] Pro Tip: Just Press Record   Thanks to Our Sponsors! Site Strategics sitestrategics.com Wix: edgeofthewebradio.com/wix  Follow the Guest: https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

Two years with Mordy Oberstein as a co-host with us. Yes, let that sink in for a moment. Are we masochists? The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News…….and Newsmax (don’t judge us). Follow us on Twitter and tell us how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:02:39] Don’t promise your clients page 1 rankings. You might get sued - By Google[00:05:49] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:06:38] Google’s suspensions policy for Display and Video [00:08:25] Check your WordPress version, lots of security updates before version 6.0.3 [00:16:01] EDGE of the Web Title Sponsor: Site Strategics [00:16:56] A Senator’s warning about TikTok and letting kids get on the app: He says we should ban it [00:22:23] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Barry Blast from Search Engine Roundtable: [00:23:23] Google Discover performance reports improve accuracy - Link [00:24:35] Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Paul Andre (DRE) de Vera shares how Covid motivated him to start a live-streaming podcast. Over 100 shows and two years later, he’s still cranking out the content. A consummate entrepreneur and former corporate SEO shares his journey of building a successful podcast with Erin Sparks on the EDGE. Dre shares insider tips for both beginners and seasoned veterans and does it with panache. He explains the importance of audience feedback, consistency, having high energy, landing great guests, and production quality. And lastly, he wants you to be your silly self. Let’s get our energy going right now… on the EDGE!  [00:02:40] Introducing Paul Andre de Vera [00:05:58] Entrepreneurship [00:09:06] It’s a Show NOT a Podcast [00:11:51] High Energy, Lots of Feedback, Quality Production [00:15:42] EDGE of the Web Title Sponsor: Site Strategics [00:16:55] Tackling Introverts [00:17:58] Quality Production Lessons Learned  [00:24:04] Podcasting isn’t for Everyone. Consistency is Crucial  [00:25:22] EDGE of the Web Sponsor: edgeofthewebradio.com/wix [00:27:59] Learning SEO, Interviewing SMEs, Video Skills [00:31:57] How To Get Podcast Guests [00:34:09] Be Your Silly Self Thanks to Our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix  Follow Our Guest https://www.twitter.com/paulandre https://twitter.com/SEOvideoSHOW https://seo.video/ https://www.youtube.com/@SEOVideoShow https://dre.tv https://facebook.com/paulandredevera https://instagram.com/paulandredevera https://linkedin.com/in/paulandre

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting. Key Segments: [00:03:31] Choppy Waves in the SEO Industry [00:05:00] An Overview of the Quality Raters Guidelines [00:09:05] Your Money or Your Life [00:11:03] Algorithms and Machine Learning [00:13:35] EDGE of the Web Sponsor: Site Strategics [00:14:34] Feeding the Machine Learning Beast  [00:14:56] News, Disinformation and Political Subjects [00:19:41] Entity Space of SEO – Understanding Language [00:24:57] Structured Data and Unstructured Data [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:30:02] Original Reporting, Information, Analysis and Content. [00:31:22] Quality Raters Guidelines Book and Newsletter [00:33:22] Final Thoughts Follow our Guest: https://twitter.com/Marie_Haynes https://www.mariehaynes.com/seo-newsletter/ https://ca.linkedin.com/in/marie-haynes https://www.mariehaynes.com/ Dr. Marie Haynes’ SEO Podcast https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Dr. Marie Haynes’ Google Quality Raters Guidelines book https://www.mariehaynes.com/product/quality-raters-guidelines/ Thanks to our Sponsors! Site Strategics https://www.sitestrategics.com Wix https://edgeofthewebradio.com/wix

Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer Behavior [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:14:47] Straight from Google: Guide to the Google Search ranking systems [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine