Business of Architecture Podcast

Today we welcome Erin Morris to the show. Erin Morris is the president of Erin Morris Architect, a design-focused firm based in Newport Beach, California. In today's episode, you'll discover: The two main things that helped Erin go from overwhelmed operator to empowered owner How to build a business around your life, not the other way around How Erin went from wanting to walk away from her firm, to having a profitable, impactful practice that gives her freedom and creative fulfillment ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Although they won numerous awards and were doing good work, architect Rodney Robles realized something was missing in his firm. After ignoring the business aspect of his firm for the first 7 years, he immersed himself on how to run a great practice, which has made a great difference on his practice, his work, and his life. Rodney Robles is the founder of the architecture firm Factor:Recurso, based in Monterrey, Mexico. I was introduced to Rodney by Rion Willard who runs the Business of Architecture in the UK. The firm won numerous awards and is frequently featured in the media, being recognized as an emerging talent in 2010. Rodney runs a great Instagram channel, so that's where we start today's conversation. In today's episode, you'll discover: Tips for using Instagram successfully as an architect Rodney's 2 favorite business books Why Rodney pivoted after 7 years to focus on the business side of his practice What he would tell his younger self about running a successful business How to take a strategic approaching to build your business If you haven't already, get free instant access to the 4-part architecture firm profit map video by going to "freearchitectgift.com". Enter your best email address on that page and you'll get instant access. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today is an interview with Michelle Fenton, the founder of Khora Architecture based out of Vancouver, British Columbia. Michelle is a graduate of the Architecture Firm Freedom Formula program I run with Scott Beebe. In today's episode, you'll discover: The steps Michelle has taken to get a head start in starting her new architecture firm How Michelle went from working 18 hour days and working weekends to having her weekends free How to build a firm that can live without you The exercise that Michelle went through that revolutionized her concept of what it means to be a firm owner ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

On today's episode, you'll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world. In this call, a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client, and greater compensation for her services. On this episode you'll discover: Why you should be selling value (not architecture) How to sell value to your clients How to up-sell additional services ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

In today's episode of the Business of Architecture podcast, you'll get a sneak peek behind the scenes of the Mastermind group I run with Richard Petrie and Eric Bobrow. A Mastermind group is a small group of individuals who meet regularly to brainstorm and think tank about a particular subject. This Mastermind focuses on helping group members win higher quality projects through strategic marketing. The group meets weekly online, and we run 2 live meet-ups per year where we all get together in person. In episodes 255 and 256 I talked more about the Mastermind - I suggest you go there to hear more about what goes on in these closed-door meetings. Everything that takes place in our mastermind meeting is held confidential by those participating; however, I felt you would get a lot of value out of this conversation so I got permission from the people involved to share this with you. On this Mastermind call, you'll hear Caryn Paradis, who runs a high-end interior design firm in Connecticut, talk about identifying her ideal client avatar. Creating an avatar is where you describe the qualities of your fictional, ideal client so you can better target, recognize and attract that kind of person to your practice. When developing an ideal client avatar for your practice, most people make the mistake of focusing only on the demographics of their ideal client -- for instance income range, age, gender, where they live, etc. These things are important, but more important are the psychographics of your ideal clients. A psychographic profile describes not only what someone is, but what someone likes and what someone believes. For instance, being conservative or liberal leaning would be a psychographic. In this conversation, in addition to Caryn, you'll also hear marketing coach Richard Petrie and architect, Peter Twohy who facilitates these meetings. Peter was a guest on the show back in Episode 92. In today's episode, you'll discover: The key to attracting the kinds of clients you actually want to work with Why having a mission and purpose is essential if you want to create an enduring business How to identify your personal mission, which author Simon Sinek calls your "why" Before we go on, however, I wanted to remind you, If you haven't already, to get free instant access to the 4-part architecture firm profit map video that's free for podcast listeners by going to "freearchitectgift.com". Enter your best email address on that page and you'll get instant access. I also want to thank iTunes user TheatreDNA who says: I can't recommend the Business of Architecture podcast enough. Enoch has provided not just architects but really anyone working in or on a professional services firm an invaluable resource for creating a successful, forward-thinking, sustainable firm. Do yourself, your firm, or your employees a favor and take the time to listen! Thanks, TheatreDNA. If you get value from this show, please leave a review so you can help others find the show. And with that, let's get on with the show: ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

One of the biggest challenges faced by architecture firm owners is that we feel we do everything so well, we have a hard time delegating these things to other people because they won't be able to do it as well as we can. This is fine if you're a sole practitioner and you want to focus on small projects; however, as your firm grows this becomes problematic. We hamstring ourselves by trying to do too much ourselves and not letting others share in the responsibility. And yet relinquishing control can be hard. It's as much about our mindset, beliefs, and psychology as it is about knowing how to delegate. Wouldn't it be nice if you could literally clone yourself so you could get twice as much, 3x as much, even 100x as much done in one day? Of course, this is possible through what one of my mentors calls succeeding through others. The key to moving from being the architect who does everything yourself to being someone how has others do things for you, is to attract, coach and retain talented people to join your team. Well, today you're going to hear an interview with a firm leader who is doing this exceptionally well. Stacy Cox is the President of Studio Four Design, based in Knoxville, TN. In this interview, Stacy drops some powerful knowledge about how to build a team that can achieve incredible things. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

When John Sofio told his employer back in 1994 that his goal was to earn "over $400k in a year," his employer laughed. John hit the streets looking for work on his own, which resulted in his first job, remodeling two bathrooms in Los Angeles. Fast-forward 20 years and John is a well-known and iconic nightclub designer. John and his team also build these spaces - either on their own or in close coordination with a local contractor. The results are enjoyable, profitable projects. In this episode, you'll discover how John's entrepreneurial focus has led him to satisfying and profitable projects in high-profile venues. Want to discover the keys to creating a solid business foundation for future success? Watch this free training webinar: https://www.businessofarchitecture.com/freedomwebinar ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

In my work with firm owners from around the world, there's one common thread between firms that have a steady, profitable flow of work without doing much outbound marketing and advertising, vs. other firms that struggle with price shopping clients, fee pressure, and inconsistent demand - wondering where the next project will come from. This pressure kills the joy of running an architecture firm when you're trying to make ends meet or stressed out about how to get the next client. One of the most powerful things you can do to avoid this trap is to pick the right niche. In marketing, a niche is described as a "specialized segment of a market for a product or service." If you go back to the episode I recorded on how to earn 6 figures or more as an architect - choosing the right niche was one of the important factors. Today's guest started out doing residential design build 25 years ago by remodeling 2 bathrooms in Los Angeles for $12,000. Now his team designs and builds some of the most iconic nightclubs around the United States. John Sofio is the founder of Built Inc., and this is his story. Want to discover the keys to creating a solid business foundation for future success? Watch this free training webinar: https://www.businessofarchitecture.com/freedomwebinar ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

If you're wondering what kind of software to get to manage your projects at an architecture firm - this episode is a must-listen. Today, I speak with Hugh Glazer, who acts as a consulting Chief Financial Office for Architecture, Engineering and Construction Companies. We discuss common operational problems that firm owners face that leeches their profit, and also how to pick a project management software for an architecture firm. Want to discover the keys to creating a solid business foundation for future success? Watch this free training webinar: https://www.businessofarchitecture.com/freedomwebinar ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Soundcloud: https://soundcloud.com/enochsears Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Today I bring you a case study of how 2 firm owners are forging the business of their dreams by working on their business, not just IN their business. Thorsten Deckler and Ann Graupner are the founders of 26'10 Architects, an architecture firm based in Johannesburg, South Africa. Earlier this year Thorsten and Ann joined the Architecture Firm Freedom Formula program offered through Business of Architecture. In this episode, you'll discover how Ann and Thorsten: Effectively delegate to empower their employees and free up their time How they turned their weekly team meeting from frustrating to one of the most powerful hours in their business How they've discovered that they don't actually have to do a lot of the things they thought they had to do How they are creating a legacy in their firm by fulfilling their mission and values Want to discover the keys to creating a solid business foundation for future success? Watch this free training webinar: https://www.businessofarchitecture.com/freedomwebinar ► Subscribe to my YouTube Channel for updates:https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/Website: https://www.businessofarchitecture.com/Soundcloud: https://soundcloud.com/enochsearsTwitter: https://twitter.com/BusinessofArchPodcast: http://www.businessofarchitecture.com/podcast/iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!