In 1995 a bestselling book proposed a simple dating strategy for women: Lose weight, wear bright colors and become a completely different person for the rest of your life.Thanks to Moira Donegan for helping us with this episode! Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:From Front Porch to Back Seat: Courtship in Twentieth-Century America Taffy Brodesser-Akner’s essay, “Stuff Your ‘Rules’” The More Things Change: The Rules And Late Eighteenth‐Century Conduct Books For Women Shrinking Violets and Caspar Milquetoasts: Shyness and Heterosexuality from the Roles of the Fifties to "The Rules" of the Nineties From Mountain Peak to Total Woman: An Evolutionary History of Pre-feminist Dating Advice The Mating Game: How Gender Still Shapes How We Date by Ellen Lamont So Many Rules, So Little Time Abiding by The Rules: Instructing Women in Relationships What leads to romantic attraction: similarity, reciprocity, security, or beauty? Evidence from a speed-dating study "Playing Hard To Get": Understanding An Elusive Phenomenon Egalitarian Daters, Traditionalist Dates Aspirational pursuit of mates in online dating markets Disintermediating your friends: How online dating in the United States displaces other ways of meeting Playing Hard To Get  Thanks to Mindseye for our theme song!

This week we're discussing "Atomic Habits," a book about how to use science (and also some stuff that’s definitely not science) to train yourself to be a more functional person.Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:How 1% Performance Improvements Led to Olympic GoldFrom paupers to kings: The lottery-funded revolution Habit FormationImplementation Intentions to Reduce Smoking: A Systematic Review of the LiteratureEffectiveness of the use of implementation intentions on reduction of substance use: A meta-analysisWhen Intentions Go PublicEffect of Intensive Handwashing Promotion on Childhood Diarrhea in High-Risk Communities in Pakistan Thanks to Mindseye for our theme song!

Much has been said about globalization, but perhaps no one has said it worse than Thomas Friedman.Content Note: Discussions of xenophobic and racist content, especially toward the end of the episode.Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Why The World Isn't FlatThe World Is Still Not FlatDHL Global Connectedness Index 2022The Fallacies of FlatnessThe Sociopathy of Thomas Friedman: A CompendiumThomas Friedman sums up the Iraq War (YouTube) Thanks to Mindseye for our theme song!

The Nudgening.Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:David Gal's "Behavioral Winter"The i-frame and the s-frame: How focusing on individual-level solutions has led behavioral public policy astrayWhy Is Behavioral Economics So Popular?Applying Behavioral Insights To Intimate Partner ViolenceWhat Counts as a Nudge?The Power of Nudges, for Good and BadAllowing Patients to Waive the Right to Sue for Medical Malpractice: A Response to Thaler and SunsteinObama’s ObamaBehavioural Insights Applied to Policy - Country Overviews 2016The opioid crisis and nudge theoryOn the Supposed Evidence for Libertarian PaternalismThe effect of charter schools on charter students and public schoolsRe-election Strategy Is Tied to a Shift on SmogIs the White House delaying too many health and safety rules?Down the Regulatory Rabbit HoleWhy regulations are good — againCass Sunstein: The Obama Administration's Ambivalent Regulator Thanks to Mindseye for our theme song!

In 2021, scrappy young investors from across the world joined forces to buy GameStop stock, aiming to take down greedy hedge funds. What came next was tragedy, injustice, and a conspiratorial internet cult so stupid we had to do an episode about it.To hear the rest of the show, support us on Patreon:https://www.patreon.com/IfBooksPod

In 2008, an economist and a law professor proposed a radical new approach to politics: Telling people not to do bad stuff.Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Mike's Maintenance Phase episode on the godfather of the "cafeteria nudge"Nudge: Concept, Effectiveness, and EthicsFrom mechanism to virtue: Evaluating Nudge theoryThe effectiveness of nudging: A meta-analysis of choice architecture interventions across behavioral domainsWhy the Most Important Idea in Behavioral Decision-Making Is a FallacyBehavioral WinterWhy Is Behavioral Economics So Popular?The Origins of Anti-Litter CampaignsDo Normative Appeals Affect Tax Compliance? Evidence from a Controlled Experiment in MinnesotaOpt-out legislations: the mysterious viability of the falseOpt-out policies capacity to increase organ donors is limitedAssessing Global Organ Donation Policies: Opt-In vs Opt-OutWhat Counts as a Nudge?Preventing Secondary Pregnancy In Adolescents: A Model ProgramThe Effect of Monetary Incentives and Peer Support Groups on Repeat Adolescent Pregnancies A Randomized Trial of the Dollar-a-Day ProgramThe i-frame and the s-frame: How focusing on individual-level solutions has led behavioral public policy astrayCan behavioural economics make us healthier?On the Supposed Evidence for Libertarian PaternalismThanks to Mindseye for our theme song!

What’s your love language? Is it gifts? Words of affirmation? Or is it podcasts about books with extremely weird, reactionary gender dynamics?Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Can Gary Chapman Save Your Marriage?The Sixth Love Language Does Not ExistHow ‘The Five Love Languages’ Gets Misinterpreted The 5 Love Languages Don’t Matter as Much as You ThinkThe Creator Of The 5 Love Languages Is A Homophobe And This Is Why We Can't Have Nice ThingsFamed Author Gary Chapman Talks Love, Marriage, Sex Evangelicals IncorporatedThanks to Mindseye for our theme song!

Is it bootstraps? It's bootstraps.To hear the rest of the show, support us on Patreon: https://www.patreon.com/IfBooksPod

In 1997, Robert Kiyosaki revealed the secret to lifelong success: Deliver grifty seminars and hire child slaves.Support us on Patreon: https://www.patreon.com/IfBooksPodWhere to find us: TwitterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources:Pound Foolish: Exposing the Dark Side of the Personal Finance Industry‘Rich Dad Poor Dad' Robert Kiyosaki ExposedStupid Investment of the WeekRobert Kiyosaki’s Rich Dad Education on Real Estate Investing ReviewThe Ticket to Easy Street? The Financial Consequences of Winning the LotteryWhy the Myth of the Miserable Lottery Winner Just Won’t DieWork Centrality and Post-Award Work Behavior of Lottery Winners"The best way to get even with A-grade students was to make them employees of mine"Ohio real estate investor’s warning statement on Robert Kiyosaki and Bill Gatten’s complex PACtrust for real estate investingAcademic Discipline and Personal Finance Instruction in High SchoolThanks to Mindseye for our theme song!

Get in loser, we're going to Oberlin.To hear the rest of the show, support us on Patreon: https://www.patreon.com/IfBooksPod