
Unlock Your Potential with Jeff Lerner
Jeff Lerner is a former professional jazz musician turned Founder/CEO, bestselling author, investor, and creator of ENTRE Institute, a virtual education platform (250K+ enrolled) that helps adult students of all backgrounds navigate the modern economy and design careers that fit the life they desire.
Unlock Your Potential began as an ENTRE research project into the habits of high performers and has become a go to source for entrepreneurs, professionals, performers, and others looking to take themselves and their lives to the next level.
Follow Jeff on social @jefflernerofficial.
Latest episodes

Apr 19, 2024 • 7min
The #1 Mindset Shift to be a Successful ENTREpreneur (& What's Holding You Back) #292
In this new video I reveal the number one mindset shift to be a successful entrepreneur is to let go of the idea that you are "someone" that someone else will pay for.
Learn how entrepreneurship is about creating something that someone will pay for and what is holding you back from making it.
I hope this video can inspire you to develop that unique offering that people will eagerly pay to acquire.

Apr 17, 2024 • 1h 3min
Tax Secrets Exposed! Legal Hacks to Maximize Your Deductions | TOM WHEELRIGHT #291
In this new episode of Unlock Your Potential, I chat with Tom Wheelwright, CPA, entrepreneur, best-selling author, Rich Dad advisor & international authority on taxation.
We start the episode by delving into Tom's journey in tax planning for entrepreneurs and uncovering the common ground between entrepreneurs and tax planners.
In the middle of the episode, Tom explains the two rules every entrepreneur needs to know to understand the tax law about deductions.
Near the end of the episode, we reflect on a crucial point for entrepreneurship: see the obstacle as an opportunity instead of a barrier. Hear what Tom has to say about this.
I hope you enjoy this episode and learn some hacks to maximize your deductions and make your business more profitable.
Check Out More of Tom’s Content Here 👇
💻 https://www.wealthability.com/
📖 The Win-Win Wealth Strategy - https://winwinwealthstrategy.com/
💡 https://tomwheelwright.com/
🎙️The Wealthability Show Podcast 👉 https://tomwheelwright.com/#podcast
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/tomwheelwright
📺 YT 👉 https://www.youtube.com/channel/UCdqKCRdapuU1DFRu3fGeL0g
🖥️ FB 👉 https://facebook.com/Tom.Wheelwright.CPA/
⌨️ X (Twitter) 👉 https://twitter.com/WealthAbility_
📲 IG 👉 https://www.instagram.com/tom_wheelwright/
Timestamps:
(00:00:00) Introducing Tom
(00:02:21) Entrepreneurial DNA
(00:04:00) Tax Planner vs Tax Preparer
(00:04:30) Meeting Robert Kiyosaki
(00:05:30) Making Tax easy and understandable
(00:08:50) Requirements for deducting expenses
(00:15:50) Creating value
(00:17:30) Raising a flag to the IRS
(00:20:00) Documentation of expenses
(00:21:30) First two rules you need to understand
(00:29:50) Tax advisor for reducing your taxes
(00:31:10) The two bodies of taxes
(00:32:40) What the government want
(00:41:40) Perverse incentives
(00:46:00) Shrinkflation
(00:47:40) See the obstacle as the opportunity
(00:53:20) Being in control vs being an employee
(00:55:00) Tax-Free Wealth
(00:59:40) Two questions any advisor should ask
(01:00:30) Where to find Tom Wheelwright

Apr 10, 2024 • 56min
Stuck in a Rut? Discover The Secret To Reinvent Yourself NOW! | MIKE KOENIGS #290
In this new episode, I chat with Mike Koenigs, an entrepreneur, author, speaker, and influential online personality.
We start the episode by discussing the concept of reinvention and pondering whether our life's purpose is fixed or evolves.
As the conversation progresses, we explore the importance of self-acceptance and being comfortable with our true selves as a catalyst for personal growth and evolution.
Towards the end of the episode, we explore the concept of the hero's journey and Mike reminds us that we don't have to have the worst life to be able to make a profound change.
I hope you enjoy this episode, and motivates you to discover how to reinvent yourself if you feel stuck.
Check Out More of Mike’s Content Here 👇 💻 https://www.mikekoenigs.com/ 📖 The Ai Accelerator - https://www.amazon.com/dp/1963911075 💡 Digital Cafe - https://digitalcafe.ai/ 🎙️ Capability Amplifier Podcast 👉 https://podcasts.apple.com/us/podcast/capability-amplifier/id1441993160?mt=2 🎙️ The Big Leap Podcast 👉 https://link.chtbl.com/-Jty9NsY 📒 Blog 👉 https://www.mikekoenigs.com/blog-show/ ℹ️ LinkedIn 👉 https://www.linkedin.com/in/MikeKoenigs 📺 YT 👉 https://www.youtube.com/KoenigsMike 🖥️ FB 👉 https://www.facebook.com/koenigs ⌨️ X (Twitter) 👉 https://twitter.com/MikeKoenigsReal 📲 IG 👉 https://www.instagram.com/MikeKoenigs/
Timestamps:
(00:00:00) Introducing Mike Koenigs
(00:03:00) Reinventing yourself
(00:06:40) What creators do
(00:12:00) Finding a divine partner
(00:17:20) Divine discontent
(00:22:00) Where weird comes from
(00:23:35) Accepting who you are
(00:27:35) Having the perfect life & being unhappy
(00:37:20) The hero’s journey
(00:45:40) What’s current for Mike
(00:50:20) The perfect way to not get sick
(00:52:53) Where to find Mike

Apr 5, 2024 • 16min
Stop Avoiding the Hard Things! (It's Easier Than You Think) #289
In this new episode, I talk about how to do the hard things. Discover why we often perceive tasks harder than they actually are when embarking on significant life changes. Listen to my insights to help you set your brain to do hard things and understand why hard work gets easier over time.
I hope you enjoy this episode and find it insightful for your journey of personal growth and achievement.

Apr 3, 2024 • 1h 33min
Ready to Quit Your Job? Learn from Those Who've Done It Successfully #288
In this new video, I’ve compiled tips and advice from experts about how to find the courage to leave your 9-5 job and go after your entrepreneurial journey.
Listen to Apollonia Ponti, a certified coach, who shares strategies for creating a business plan while still employed.
Carlos Reyes, a thriving real estate agent, recounts his journey from unfulfilling employment to successful business ownership.
Ali Abdaal, a former doctor turned YouTuber and podcaster, offers his perspective on pursuing unconventional career paths.
Kristen Boss, a hairstylist turned social selling business coach, shares her experience transitioning to entrepreneurship to help people.
Brian Page, creator of BNB Formula, discusses his transition from real estate to passive income generation and pursuing personal interests.
I hope you enjoy this episode and feel motivated to pursue your dreams beyond a 9-5 job.

Mar 29, 2024 • 14min
Love-Based Leadership In Business… What It Really Takes #287
In this new episode, I delve into the concept of love-based leadership and its profound impact on creating a positive work environment.
I explore what it truly means to lead with love and what it takes to foster a workplace where employees thrive and customers trust.
I hope you enjoy this episode and feel motivated to embrace love-based leadership in your own professional journey.

Mar 22, 2024 • 18min
Overwhelmed by Starting Something New? Here's The Secret Weapon You Need #286
Have you ever felt overwhelmed by the idea of starting something new?
In this new video, I dive into why being a beginner can be the best thing you could be doing in life.
Learn why trying new things means you have the most room to grow, the most opportunities to learn, and the biggest chance to impact the trajectory of your life.
I hope you enjoy this video and adopt this revolutionary mindset for anything new you want to do.

Mar 20, 2024 • 1h 8min
Wall Street Insider Exposes the Shocking Truth About Success | CARRIE SUN #285
Meet Carrie Sun, born in China and raised in Michigan, graduated early from MIT in Math and Finance, and author of Private Equity, her first book.
At the beginning of this episode, Carrie shares her journey as an immigrant’s daughter, recounting the challenges her family faced and how witnessing her parents' sacrifices molded her relentless work ethic.
Midway through, we delve into the topic of risk-taking. Carrie emphasizes the importance of unwavering focus on plan A only and cultivating an insane work ethic as key ingredients for success.
At the end of the episode, Carrie provides a crucial phrase that we should all keep in mind to train our brains to achieve success: "Success is against human nature" You'll want to hear this explanation.
I hope you found this episode deeply inspiring and that it ignites a newfound motivation within you to hone your work ethic and conquer your life's aspirations, regardless of the obstacles.
Check Out More of Carrie’s Content Here 👇
💻 https://www.carriesun.com/
📖 Private Equity - https://www.amazon.com/Private-Equity-Memoir-Carrie-Sun/dp/0593654994
📲 Email 👉 carrie@carriesun.com
📲 Instagram 👉 https://www.instagram.com/carrieyisun/
Timestamps:
(00:00:00) Introduction to Carrie
(00:01:34) From China to the USA
(00:08:00) Quality of life as an immigrant
(00:11:35) Carrie’s childhood
(00:17:57) Freedom
(00:23:09) Chi Ku: Eat suffering
(00:30:31) Risk takers
(00:44:45) Writing Private Equity
(00:56:45) Training the brain & dopamine hits

Mar 15, 2024 • 9min
How To Start a Business with NO Money | Unlock Your Potential with Jeff Lerner #284
Do you think you need money to start a business? Not true!
Business is about value. Value in, stuff happens, and more value comes out.
In this video, I will show you what to do when you have no money to start a business. Discover what types of values you can contribute to create economic opportunities for success.
Thanks for watching, and I hope you're now inspired to embark on your entrepreneurial journey, even with a short budget.

Mar 13, 2024 • 1h 16min
Experts Share Secret To Relationship Success | Unlock Your Potential With Jeff Lerner #283
The Secret To Relationship Success Revealed! Experts from past episodes share powerful insights to unlock the key to a thriving relationship. Learn from the expertise of renowned professionals such as:
Dr. Robert Waldinger, a Harvard professor, delves into what truly makes people thrive: the quality of their relationships.
Amy Porterfield, online marketing expert, shares valuable advice on approaching conversations with your partner about venturing into entrepreneurship.
Julian Treasure, a sound and communication expert, offers insights into communication skills that benefit both business and personal relationships.
Dorian Solot and Marshal Miller, sexuality and relationship educators, explore the physical aspects of relationships, shedding light on the intricacies of the female orgasm.
Larry Hagner, founder of The Dad Edge, wraps it up by sharing the essence of intentional fatherhood and how to transition from a zombie state to an executor.
I hope you enjoy this incredible mashup filled with love and relationship insights from the experts.
Timestamps:
(00:00:00) Intro to this special episode
(00:03:56) Amy Porterfield: Who should you tell share your plans and dreams with
(00:05:56) Having an unsupportive spouse
(00:09:45) How to Talk to your spouse
(00:14:10) Dr. Robert Waldinger: The Longest Study on Happiness
(00:14:59) Delaying gratification
(00:18:37) Practices for life-long relationships
(00:20:38) Replacing & maintaining relationships
(00:24:24) Skills for better relationships
(00:26:26) Julian Treasure: The listening skill
(00:29:21) Technology driving us apart
(00:31:50) Being right vs being close
(00:34:08) Filters we listen through
(00:35:20) Good habits while listening
(00:37:38) Love & Judging
(00:40:53) Larry Hagner: Being an intentional father
(00:42:32) Three types of men
(00:46:12) From zombie to executor
(00:54:08) Dorian & Marshall: Starting a conversation about sex
(00:56:28) The Female orgasm
(01:03:03) Communicating with your partner about sex
(01:11:53) How to talk to your partner when they don’t want to