
Unlock Your Potential with Jeff Lerner
Jeff Lerner is a former professional jazz musician turned Founder/CEO, bestselling author, investor, and creator of ENTRE Institute, a virtual education platform (250K+ enrolled) that helps adult students of all backgrounds navigate the modern economy and design careers that fit the life they desire.
Unlock Your Potential began as an ENTRE research project into the habits of high performers and has become a go to source for entrepreneurs, professionals, performers, and others looking to take themselves and their lives to the next level.
Follow Jeff on social @jefflernerofficial.
Latest episodes

Aug 9, 2024 • 13min
The #1 Skill That Makes You More Money #312
Unlock the secret to transforming your life with the power of words!
In this video, I emphasize the crucial importance of developing verbal ability. Drawing from my own experiences, I explore how effective articulation goes far beyond common perceptions, significantly impacting our relationships, confidence, and professional success. I challenge the notion that verbal skills are purely innate, showing how we can enhance both the quality and delivery of our thoughts through reading, writing, and speaking.
I also discuss axiological perspectives, personal authenticity, and societal views on intellectual habits, ultimately advocating for verbal articulation as a key to personal and collective fulfillment. Join me as I delve into how improving our verbal skills can lead to a richer, more meaningful life.
Timestamps:
00:00 The Importance of Verbal Ability
03:20 Personal Journey and Early Influences
06:24 The Value of Being Seen and Heard
10:21 Developing Verbal Skills
12:36 Conclusion and Final Thoughts

Aug 7, 2024 • 52min
The $100M Woman Reveals Secrets to Achieving Multi-Million Dollar Success | DR. TRACI LYNN #311
In this episode of Unlock Your Potential, I sit down with Dr. Traci Lynn, an accomplished entrepreneur, speaker, and philanthropist. Dr. Lynn shares her inspiring journey from her early entrepreneurial days selling from the trunk of her grandmother's car to building a multi-million dollar direct sales jewelry business. We dive deep into how Dr. Lynn overcame challenges, including societal judgments and personal setbacks, to achieve significant success. You'll discover key insights on the importance of grit, the power of vision, and how to develop a resilient mindset. Tune in to learn practical strategies for personal and business growth, as Dr. Lynn also discusses her current endeavors in mentoring aspiring entrepreneurs.
Check Out More of Dr. Lynn’s Content Here 👇
💡 Dr. Lynn’s YouTube Documentary - https://www.youtube.com/watch?v=8S658nfkUD4&t
📖 Be Iconic Now - http://beiconicnow.com/
📺 YT 👉 https://www.youtube.com/@dr.tracilynn2617
🖥️ FB 👉 https://www.facebook.com/Dr.TraciLynnFanpage/
⌨️ X (Twitter) 👉 https://x.com/DrTraciLynn
📲 IG 👉 https://www.instagram.com/dr.tracilynn
♪ TT 👉 https://www.tiktok.com/@dr.tracilynn
Timestamps:
(00:00) Entrepreneur since age 4
(04:30) Starting with a side hustle
(09:15) Results as a manifestation of who you become
(11:00) The 3 iterations
(16:00) Jealousy
(19:45) What you need for direct sells
(27:30) Experiencing the change
(31:20) Needing the vision
(35:30) Believing in yourself
(40:30) The Jump off
(43:40) Risk averse
(49:45) Where to find Dr. Traci

Aug 2, 2024 • 27min
What's Been Going On Lately #310
In this video, I get real and vulnerable about my recent hiatus and the transformative changes happening behind the scenes and within myself. I dive deep into my YouTube journey, from my initial spark of inspiration in 2018 to the challenges that caused my brand to stray from my original mission.
I introduce the concept of 'life design'—a results-backed system that anyone, regardless of circumstances or abilities, can use to create a more fulfilling and rewarding life - physically, personally, & professionally. I reflect on the evolution of my channel and ENTRE Institute, highlighting how market pressures led to deviations that impacted my personal brand.
Moving forward, my mission is to deliver high-value content focused on comprehensive life transformation, staying true to my core principles, and providing you with practical guidance for achieving genuine fulfillment.
Timestamps:
00:00 Introduction and Purpose of the Video
01:19 Reflecting on the Journey: Six Years of Content Creation
04:59 The Birth of School of Awesome and Initial Success
06:12 Challenges and Compromises: The Shift in Focus
07:50 The Impact of Market Forces and the Pandemic
08:31 The Millionaire Shortcut and Brand Misalignment
10:20 Struggles with ENTRE Institute and Personal Brand
17:08 Taking Back Control: Rebuilding ENTRE
21:17 Commitment to Life Design and Future Content
26:24 Conclusion and Second Chance

Jul 31, 2024 • 57min
Discover the Winning Formula for a Life of Fulfillment | JM RYERSON #309
In this episode of Unlock Your Potential, I sit down with JM Ryerson, an international speaker, co-founder of Let's Go Win, and best-selling author.
With over two decades of experience in building and selling businesses, he shares his meticulously tailored strategies for overcoming self-limiting beliefs and embracing true freedom. We dive deep into the importance of defining company values, maintaining a growth mindset, and aligning personal fulfillment with business success.
Tune in to hear JM's insights on fostering authentic leadership, doubling revenue, and achieving a balanced and fulfilling life. Don't miss this chance to learn how to overcome the fear of change and upgrade your life with one of the best in the industry!
Check Out More of JM’s Content Here 👇
💻 https://www.letsgowin.com/
📖 Upgrade: The Only Way Leaders Can Win In A World Moving At Light Speed - https://www.amazon.com/dp/B0C9K6K291
🎙️Let’s Go Win Podcast 👉 https://open.spotify.com/show/5NXkgcxlZ0moDtlKZRio2G
📒 Blog 👉 https://www.letsgowin.com/blog
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/jm-ryerson/
📺 YT 👉 https://www.youtube.com/@letsgowin
🖥️ FB 👉 https://www.facebook.com/letsgowin365
⌨️ X (Twitter) 👉 https://x.com/letsgowin365
📲 IG 👉 https://www.instagram.com/letsgowin365
Timestamps:
(00:00) Introduction to JM Ryerson
(02:40) Let’s go win
(04:15) Having the same goal
(07:00) What it takes to double your revenue
(11:15) Your true intention
(14:45) Limiting beliefs
(18:00) Going backwards
(25:00) Comparing yourself to others
(29:30) Happiness before success
(37:15) Don’t Change, Upgrade
(40:15) Growth mindset and how to identify it
(47:20) The regrets
(52:20) One word makes the difference & where to find JM

Jul 24, 2024 • 1h 57min
Master Your Destiny: 5 Experts Share Secrets to Transformation and Success #308
Join me in a powerhouse episode of Unlock Your Potential featuring five extraordinary guests: Anthony Trucks, Jim Loehr, Evan Carmichael, Dan Ariely, and James Altucher. This episode is packed with wisdom from leaders in their fields who will help you make better decisions and improve your life to create your destiny.
Anthony Trucks, a former NFL player turned transformational identity shift coach, shares insights on reinventing yourself and achieving peak performance. Jim Loehr, a world-renowned performance psychologist and author, delves into programming our minds to make wise decisions through a science-based approach.
Evan Carmichael, a motivational speaker, entrepreneur, and investor, offers inspiration and practical advice for staying motivated and driven. Dan Ariely, a renowned professor of psychology and behavioral economics, reveals the secrets of human behavior and decision-making. James Altucher, a hedge-fund manager, author, and entrepreneur, discusses the importance of resilience, creativity, and entrepreneurship.
In this episode, we explore:
Anthony Trucks on identity shifts and personal transformation
Jim Loehr on science-based strategies for wise decision-making
Evan Carmichael on maintaining motivation and entrepreneurial success
Dan Ariely on understanding and improving decision-making processes
James Altucher on resilience, creativity, and entrepreneurship
Tune in to learn from these five experts and unlock your potential to create the life you desire. Don't miss this episode packed with actionable insights and transformative tips.
Timestamps:
(00:00:00) Anthony Trucks: The ideal identity
(00:05:20) The first identity shift
(00:11:00) Excuses that stop you
(00:14:30) Leaving football
(00:19:00) Roots and fruits
(00:23:00) Everyone’s greatest obstacle
(00:26:20) Jim Loehr: Wise Decisions
(00:28:30) Making decisions
(00:35:50) 2 ways to make decisions
(00:38:40) How we learn to make decisions
(00:46:45) How to make GOOD decisions
(00:51:00) Bad decisions
(00:57:40) Evan Carmichael: The world's greatest problem
(00:58:30) Complainers, Dreamers, Wannabes and Achievers
(00:59:30) The Key to Breakthrough
(01:02:20) Evan’s message to complainers and dreamers
(01:07:20) Learning to be the best you
(01:12:55) Dan Ariely: Behavioral economics
(01:16:43) Finding Life fulfillment
(01:19:50) Path of least resistance
(01:23:40) Taking on risks
(01:29:30) The half a beard
(01:35:40) James Altucher: Being in the top 1% of your field
(01:40:50) Mastering variety vs mastering one thing
(01:45:40) Number 1 vs Number 15
(01:53:35) Reaching your plateau
(01:54:45) Reaching your potential

Jul 17, 2024 • 56min
Hitting Nine Figures: How This Entrepreneur Built a Business Worth Millions | JEFFREY FELDBERG #307
Ever dream of taking your startup from a shoestring budget to a massive exit? In this episode of Unlock Your Potential, we sit down with Jeffrey Feldberg, the entrepreneur who did just that.
Jeffrey turned Embanet, his e-learning venture launched from his parents' attic, into a nine-figure success story. He'll share the secrets behind his journey, including:
Grit over Green: Why resilience trumps resources in the business world.
The Power of Mentorship: How finding the right guidance can accelerate your success.
Storytelling that Sells: The art of crafting a compelling narrative for your business.
We'll also delve into Jeffrey's current mission with Deep Wealth, a program designed to help business owners like you:
Maximize Your Value: Discover strategies to increase your company's worth.
Craft a Winning Exit: Learn how to prepare for a lucrative sale.
Overcome Challenges: Gain the tools to navigate the inevitable hurdles faced by entrepreneurs.
This episode is packed with actionable insights and practical strategies you can implement right away. Tune in and unlock the secrets to building a thriving business poised for a blockbuster exit!
Check Out More of Jeffrey’s Content Here 👇
💻 https://www.jeffreyfeldberg.com
💡 https://www.deepwealth.com/
🎙️The Deep Wealth Podcast 👉 https://podcast.deepwealth.com/
📧 Send an Email to 👉 success@deepwealth.com
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/jeffreyfeldberg/
🖥️ FB 👉 https://www.facebook.com/JEFeldberg/
⌨️ X (Twitter) 👉 https://x.com/JeffreyFeldberg
📲 IG 👉 https://www.instagram.com/jeffreyfeldberg
Timestamps:
00:20 Meet Jeffrey Feldberg: Entrepreneurial Journey
02:48 The Importance of Mentorship
09:59 Persistence and Tenacity in Business
14:57 Resilience Over Resources
20:37 Timeless Values in Modern Business
29:05 Jeffrey's Early Ventures
30:48 Digging Your Own Hole: A Personal Journey
31:17 The Birth of Ambanet: From MBA to Business Success
34:34 Overcoming Challenges: The Entrepreneurial Struggle
38:46 The Importance of Storytelling in Business
40:00 Deep Wealth Mastery: Strategies for Business Success
44:34 The Art of Business Valuation: Narrative and Preparation
53:40 Final Thoughts and Contact Information

Jul 12, 2024 • 23min
4 Steps To Living A Purposeful Life #306
In this video, I dive deeper into the essential topic of purpose as a central aligning principle in life. Building on our previous discussions, I introduce the concept of 'life design,' a methodology aimed at achieving total life fulfillment by discovering, aligning with, and actualizing your purpose.
I break down the process into four stages: becoming purpose aware, overcoming excuses, creating a life design plan, and executing it to achieve fulfillment. I emphasize the ongoing, recursive nature of this journey, noting that life evolves and new levels of purpose are continually discovered and actualized.
Throughout this discussion, I highlight the importance of both emotional and logical belief in your purpose and offer practical steps to integrate this belief into your daily life for sustained personal growth.
Timestamps:
00:00 Introduction to Purpose and Fulfillment
01:08 Mechanics of Finding and Living Your Purpose
01:53 The Four Stages of Life Design
03:03 Overcoming Belief Barriers
06:24 Life Design Planning and Execution
08:20 Purpose Readiness and Discovery
13:55 Purpose Actualization and Adaptation
16:32 The Recursive Nature of Purpose
17:51 Expanding Your Purpose
22:37 Conclusion and Call to Action

Jul 10, 2024 • 57min
Unleash the Power of Storytelling to Transform Your Life | KYLE GRAY #305
Get ready for an inspiring episode of Unlock Your Potential with Kyle Gray, an entrepreneur, story strategist, and author of "The Story Engine." In this episode, we delve into the power of storytelling and how it shapes our lives, careers, and purpose.
Kyle Gray shares his expertise on how to craft compelling stories that resonate and drive success. From the speaking world to creating a vision, Kyle provides invaluable insights and practical advice for anyone looking to harness the power of storytelling in their personal and professional lives.
In this episode, we explore:
Insights into the speaking world and its impact
The role of origin stories in creating connection and meaning
How stories provide context and significance in our lives
The process of creating a vision through storytelling
Understanding the influence of our social connections
The dangers of denying your true purpose
Kyle's personal journey and how he found his purpose
The importance of living a life guided by story and purpose
Kyle's unique approach to storytelling will help you understand how to create and live a life full of purpose and meaning. Don't miss this episode packed with actionable insights and transformative tips.
Check Out More of Kyle’s Content Here 👇
💻 https://www.thestoryengine.co/ 📖
Selling with Story - https://www.thestoryengine.co/selling-with-story
💡 Jeff Lerner on The Story Engine Podcast - https://www.thestoryengine.co/jeff-lerner/
🎙️The Story Engine Podcast 👉 https://www.thestoryengine.co/podcast/
📒 Blog 👉 https://www.thestoryengine.co/homepage/blog/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/kylethegray/
📺 YT 👉 https://www.youtube.com/@kylegray3348
🖥️ FB 👉 https://www.facebook.com/heykylegray/
⌨️ X (Twitter) 👉 https://x.com/heykylegray
📲 IG 👉 https://www.instagram.com/heykylegray
Timestamps:
(00:00) Introduction to Kyle
(02:10) The speaking world
(07:45) Our origin story: an example
(12:00) Story is context for meaning
(21:00) Create your vision
(26:30) Who do you get your dopamine from?
(27:40) Denying your purpose
(31:51) What’s Kyle’s story?
(43:00) Living a life of story and purpose
(48:40) Hell and heaven
(53:40) Where to find Kyle

Jul 5, 2024 • 27min
Why Purpose Is So Important #304
Ever wondered what truly drives you and how to unlock your full potential? Join me on the latest episode of Unlock Your Potential, where I dive deep into the fourth P of the life design system: 'Purpose.'
In this episode, I explore how every human being has a unique purpose, as individual as our fingerprints and DNA. Purpose acts as the organizing principle for aligning our three competing selves—the secure self, the social self, and the spiritual self. By discovering and embracing our purpose, we can achieve true fulfillment, overcome internal conflicts, and align our lives for greater satisfaction.
I delve into the anthropological development of human needs, the challenges in identifying and evolving one's purpose over time, and provide practical methods to start aligning your life towards your unique purpose. Drawing on insights from Viktor Frankl and other philosophers, I reinforce the idea that a purpose-driven life is one of constant growth and evolution.
This episode is deeply personal as I share my own journey towards purpose awareness and how it led to the creation of my life design methodology. I urge you to embark on your quest to discover and live your unique purpose.
Timestamps:
00:00 Introduction to the Fourth P: Purpose
00:04 The Uniqueness of Human Purpose
02:18 The Three Selves: Secure, Social, and Spiritual
02:38 Maslow's Hierarchy and Human Evolution
07:30 The Conflict of Selves and the Need for Purpose
09:29 Discovering and Aligning with Your Purpose
12:10 The Ever-Evolving Nature of Purpose
18:38 Zeno's Paradox and the Pursuit of Purpose
23:44 Personal Journey and Life Design Methodology

Jul 3, 2024 • 59min
Attachment Styles EXPOSED: Unlock the Secrets to Better Relationships | ADAM LANE SMITH #303
Unlock the secrets to transforming your relationships! In this episode of Unlock Your Potential, I sit down with Adam Lane Smith, a renowned psychotherapist and attachment specialist, to explore the profound impact of attachment styles on personal and business relationships.
Adam delves into the core concepts of attachment theory, including secure, anxious, and avoidant attachment styles, and explains how these patterns develop and can be transformed. This episode is packed with practical advice and transformative tips to help you overcome attachment issues, build trust, and improve your mental health.
In this episode, we explore:
🔹 Attachment Theory: Understanding secure, anxious, and avoidant styles
🔹 Adam's Journey: From therapist to coach, and his insights along the way
🔹 Fixing Attachment Styles: Practical steps to foster meaningful connections
🔹 Building Trust: Skills and systems to enhance trust in relationships
🔹 Core Values: Identifying and aligning with your personal values
🔹 The Biochemistry of Love: How attachment affects our physiology
Adam Lane Smith's expertise has helped countless individuals transform their relationships and achieve greater fulfillment. His insights are invaluable for anyone looking to improve their personal and professional lives.
🔥 Don't miss this opportunity to learn from a leading expert in attachment theory! Tune in and start transforming your relationships today.
Check Out More of Adam’s Content Here 👇
💻 https://adamlanesmith.com/
📖 Slaying Your Fear - https://adamlanesmith.com/books/
💡 The Attachment Retreat - https://adamlanesmith.com/attachment-retreat/
🎙️I Wish You Knew Podcast 👉 https://iwishyouknew.show/
📺 YT 👉 https://www.youtube.com/@AttachmentAdam
🖥️ FB 👉 https://www.facebook.com/AdamLaneSmith
⌨️ X (Twitter) 👉 https://twitter.com/adamlanesmith
📲 IG 👉 https://www.instagram.com/attachmentadam/
♪ TT 👉 https://www.tiktok.com/@attachmentbro
Timestamps:
(00:00) Introduction to Adam
(01:20) Purpose
(06:40) Starting with attachment theory
(12:15) Attachment issues
(14:30) Defining the attachment styles
(19:00) How attachment theory is being wrongly diagnosed
(25:15) Not experiencing love
(29:30) How avoidantly attached people feel about love
(34:20) How to fix these patterns
(40:15) Jeff’s experience
(42:40) The 4 levels of trust
(50:15) Principles
(56:00) Where to find Adam