

Unlock Your Potential with Jeff Lerner
Jeff Lerner
Jeff Lerner is a former professional jazz musician turned Founder/CEO, bestselling author, investor, and creator of ENTRE Institute, a virtual education platform (250K+ enrolled) that helps adult students of all backgrounds navigate the modern economy and design careers that fit the life they desire.
Unlock Your Potential began as an ENTRE research project into the habits of high performers and has become a go to source for entrepreneurs, professionals, performers, and others looking to take themselves and their lives to the next level.
Follow Jeff on social @jefflernerofficial.
Unlock Your Potential began as an ENTRE research project into the habits of high performers and has become a go to source for entrepreneurs, professionals, performers, and others looking to take themselves and their lives to the next level.
Follow Jeff on social @jefflernerofficial.
Episodes
Mentioned books

Apr 12, 2023 • 1h
FAILURE RULES! & Why It’s Important For Your Growth | ANDREW THORP KING #243
In this episode, I sit down with the talented Andrew Thorp King, a serial entrepreneur and author, to discuss his incredible journey from failure to success.
Andrew shares his candid story of failure and how he used it as a catalyst for growth, ultimately achieving his dreams and becoming a successful entrepreneur. We explore the rules of failure that Andrew used to overcome setbacks and achieve his goals, and how you can apply them to your own life.
This episode is packed with valuable insights and inspiring stories that will motivate you to use your failures as a stepping stone towards success. Trust me, you don't want to miss it!
So, get ready to unlock your potential and take your life to the next level!
Discover Your Success Path TODAY! 👉 go.getentre.com/podcast-zerocostebook?sl=anchor-jefflerner
Check Out More of Andrew’s Content Here 👇
💻 https://www.andrewthorpking.com/
📖 https://www.andrewthorpking.com/the-book
📒 Blog 👉 https://www.andrewthorpking.com/blog
📧 Send an Email to 👉 info@andrewthorpking.com
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/andrewthorpking/
📺 YT 👉 https://www.youtube.com/channel/UCLRJqrHRDoc0gh-kZuKo9rg
⌨️ Twitter 👉 https://twitter.com/andrewthorpking
📲 IG 👉 https://www.instagram.com/andrewthorpking/
Timestamps:
00:00 Introduction to Andrew
01:19 Being a failure
04:27 Starting as a Bodybuilder
08:07 Internal voice
09:50 Taking the leap
14:41 The Calling journey
21:30 Young identity
24:16 Having faith
27:09 Punk rocker & Finance
31:57 Necessity of shame
39:37 Failure rule #1
42:31 Leveraging chaos & traumas
48:56 Andy’s pursues
51:36 Enabler pursuit
54:93 Writing a book
56:43 Where to find Andrew
57:46 Wisdom

Apr 5, 2023 • 1h
From Rock Bottom to Billion Dollar Company Founder | Ryan Blair #242
In this podcast episode, we talk with Ryan Blair, a former gang member turned successful business owner.
Ryan's story shows that with perseverance and hard work, anyone can overcome obstacles and achieve their goals.
He shares valuable insights on the power of having a calling and the importance of focusing on your strengths and passions to create a meaningful life.
Join us for this inspiring conversation to learn from Ryan's journey and gain valuable lessons for your own life.
Discover Your Success Path TODAY! 👉 go.getentre.com/podcast-zerocostebook
Check Out More of Ryan's Content Here 👇
💻 https://altercall.com?sl=anchor-jefflerner
📖 https://www.penguinrandomhouse.com/books/308391/nothing-to-lose-everything-to-gain-by-ryan-blair-with-don-yaeger/?sl=anchor-jefflerner
📧 Send an Email to 👉 https://altercall.com/contact-us/?sl=anchor-jefflerner
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/ryanblair/?sl=anchor-jefflerner
📺 YT 👉 https://www.youtube.com/channel/UCiswnk7EqHMWxXoEBAZ-jdA?sl=anchor-jefflerner
🖥️ FB 👉 https://www.facebook.com/ryan.blair/?sl=anchor-jefflerner
⌨️ Twitter 👉 https://twitter.com/ryanblair?sl=anchor-jefflerner
📲 IG 👉 https://www.instagram.com/realryanblair/?sl=anchor-jefflerner & https://www.instagram.com/altercallmovement/?sl=anchor-jefflerner
♪ TT 👉 https://www.tiktok.com/@iamryanblair?sl=anchor-jefflerner
Timestamps:
00:00 Introduction to Ryan Blair
01:44 Gang member to Billion Dollar Company Founder
07:10 The Transformation
09:30 Types of leaders
18:14 Overachiever vs Underachiever
23:33 Learning from “the exception”
25:55 Tactics vs Vision
30:06 Principles
38:29 Be replaceable & Scale a company
41:02 Closing the gaps
44:32 How to learn from people you don’t know
51:42 AlterCall
53:27 The Calling
57:09 Freedom
57:52 Where to find Ryan

Mar 1, 2023 • 1h 1min
How To Find Your Purpose And Create A Better Life | GREG WITZ #241
Entrepreneur and thought leader Greg Witz is most notably known for his ability to blend psychology with communication skills to help entrepreneurs and business owners level up.
In this episode, Greg and I discuss the concept of entrepreneurship, capitalism, how to find your purpose and create a better life.
At the beginning of the episode, Greg and I discuss capitalism and its effect on the economy.
Halfway through, Greg and I discussed the idea of everyone having the ability to become an entrepreneur.
The latter half of the episode dives into Greg's methodology to help entrepreneurs and business owners reach the top of their game.
I hope you all enjoyed this episode and learned a thing or two about what it means to be an entrepreneur in today's economy.
Discover Your Success Path TODAY! 👉 go.getentre.com/podcast-zerocostebook
Check Out More of Greg’s Content Here 👇
💻 https://www.witzeducation.com/
📖 Lead, Follow or Get Out of the Way - https://www.amazon.com/Lead-Follow-Get-Out-Way/dp/1494469839
🎙️The BetterHUMAN Podcast 👉 https://www.witzeducation.com/podcast-blog
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/gregwitz
📺 YT 👉 https://www.youtube.com/@gregwitz
🖥️ FB 👉 https://www.facebook.com/witzeducation
⌨️ Twitter 👉 https://twitter.com/GregWitz
📲 IG 👉 https://www.instagram.com/gmwitz
♪ TT 👉 https://www.tiktok.com/@gregwitz
Timestamps:
00:00 Introduction to Greg Witz
03:18 Social media bio
05:41 Capitalism & being anti-something
12:38 Can anyone be a business owner?
20:45 Self-awareness
22:04 Company's purpose
28:01 Building a community
32:33 Eating last as an entrepreneur
38:10 Responsibilities as entrepreneurs
40:03 Entrepreneurial agreements
42:32 Greg’s psychological approach
49:12 Working with Greg
55:02 Personal development
57:34 Where to find Greg

Feb 15, 2023 • 56min
From Side Hustle To $80 Million Business | AMY PORTERFIELD #240
In this episode, I chat with Amy Porterfield, a digital entrepreneur who turned her side hustle into an 80 million-dollar business. Amy is best known for her expertise in creating and promoting online courses and is recognized as a leading expert in digital marketing.
To kick off the episode, Amy walks us through her journey from starting her side hustle, leaving her corporate job, and spending the next few years developing her first product.
Throughout the episode, Amy touches on the importance of knowing your why and not letting others' opinions destroy your dreams, even if they're your loved ones.
Amy also highlights several events from her book "Two Weeks Notice," where she mentions her step-by-step plan for starting your side hustle and building your business while working a 9-5.
Another concept Amy discusses is the transformative power of entrepreneurship and its ability to turn you into a better version of yourself.
I hope you all enjoyed this episode as much as I did and got as much value as possible.
Tell me in the comments what your favorite part of the episode was and why!
Discover Your Success Path TODAY! 👉 go.getentre.com/podcast-zerocostebook
Check Out More of Amy’s Content Here 👇
💻 https://www.amyporterfield.com/
📖 Pre-order Two Weeks Notice & Get 2 FREE Bonuses - https://twoweeksnoticebook.com/
🎙️Online Marketing Made Easy Podcast 👉 https://www.amyporterfield.com/amy-porterfield-podcast/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/amyporterfield/
📺 YT 👉 https://www.youtube.com/@AmyPorterfield
🖥️ FB 👉 https://www.facebook.com/AmyPorterfield/
⌨️ Twitter 👉 https://twitter.com/AmyPorterfield
📲 IG 👉 https://www.instagram.com/amyporterfield
♪ TT 👉 https://www.tiktok.com/@amy.porterfield
Timestamps:
00:00 Introduction to Amy
01:08 Amy’s new book Two Weeks Notice
02:43 Starting a business 14 years ago
06:28 Being a female entrepreneur in 2009
07:44 Digital courses: Starting your own business
11:16 Horizontalization
12:10 WHY vs Fear & Worries
14:20 Who should you share your plans & dreams with
16:23 Having an unsupportive spouse
21:33 Surround yourself with entrepreneurs
22:06 How to talk to your spouse
27:06 How to Quit your job & Become an entrepreneur
33:19 Balancing an entrepreneurial business with full-time employees
36:30 Nowadays businesses
39:49 Losing people to entrepreneurship
41:47 Scaling a business
45:35 Content creation
48:20 Amy’s podcast
51:22 Benefits of podcasting
54:19 Where to find Amy

Feb 8, 2023 • 52min
Avoid Burnout & Achieve A Blissful Work-Life Balance | CARY JACK #239
Create the life you've always wanted! 👉go.getentre.com/podcast-zerocostebook
In this week's episode of Unlock Your Potential, I chat with Cary Jack about finding balance in entrepreneurship and using your personal experiences to start a business.
Cary Jack is a lifestyle entrepreneur, owner of the Happy Hustle Podcast, author, model, bio-hacker, and more.
Cary kicks off the episode by taking us through his journey to becoming a "balanced" entrepreneur.
During his younger years, Cary dabbled in various jobs, even some illegal ones, trying to figure out what he wanted out of life.
Eventually, Cary and his brother built a successful business and almost landed a multimillion business deal before deciding to back out.
After deciding he wanted to decompress for a little while, Cary moved around several times, living his life to the fullest.
Eventually, he started creating webinars on personal development, building the foundation for his company, the Happy Hustle.
During the episode, Cary explains that our version of success is rooted in our ability to create the three creative freedoms - time, money, and creativity. These freedoms stem from our uniqueness, which we can exploit to impact the world.
This impact is a direct result of developing our creative freedoms. As a result, we can use our experience to get results and teach others to do the same.
You don't have to get certifications for people to take you seriously. You just have to convince people that you have the solution to their problem, backing up your success with your results.
I hope you all enjoyed this episode and learned how entrepreneurship could help you achieve the life you want.
Check Out More of Cary’s Content Here 👇
💻 https://caryjack.com/
📖 The Happy Hustle - https://www.thehappyhustlebook.com/
🎙️The Happy Hustle Podcast 👉 https://caryjack.com/podcastin/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/cary-jack-kendzior
📺 YT 👉 https://www.youtube.com/@thehappyhustler
🖥️ FB 👉 https://www.facebook.com/SirCaryJack
⌨️ Twitter 👉 https://twitter.com/thehappyhustle
📲 IG 👉 https://www.instagram.com/cary__jack
Timestamps:
00:00 Introduction to Cary Jack
02:26 Cary’s Beginnings
05:16 Living in Thailand
10:07 Feeling successful
13:15 Three freedoms everyone craves
14:45 Having Results and sharing them
20:47 Objections to your own success
21:37 Starting his business
25:37 Persistent Consistency
27:33 Finding motivation
28:32 Building the brand
31:18 The Happy Hustle
32:49 Work & Life Balance
34:52 Cary’s dilemma: Freedom vs Greater Impact
42:19 Impulse to Solving problems
45:25 20-hr work week
49:16 Where to find Cary Jack

Jan 25, 2023 • 1h 23min
From $4 Product To $100 Million Dollar Webinar Man | JASON FLADLIEN | Unlock Your Potential #238
In this episode, I chat with Jason Fladlien about his journey from selling a $4 product to becoming the 100 million-dollar webinar man.
Before Jason became a world-renowned webinar marketer, he painted houses in his small hometown of Muscatine, Iowa.
After realizing he would never make money painting houses, Jason began writing and selling SEO-optimized articles online.
Eventually, Jason made enough money from selling his articles to quit his house painting job to write articles full-time.
After developing an efficient writing system, Jason created an ebook selling his writing strategy for $4.
Eventually, Jason released his first webinar in 2008 and began building his career as a webinar marketer.
Throughout the episode, Jason discusses the characteristics and habits that enabled him to succeed.
The main point Jason leaves with us is that everyone has a calling in life. Denying it would be insane.
Create the life you've always wanted! 👉 https://theentreinstitute.com/zerocosttraining
Check Out More of Jason’s Content Here 👇
💻 https://jasonfladlien.com/
📖 One to Many - https://www.amazon.com/One-Many-Secret-Webinar-Success-ebook/dp/B07D935862/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/jason-fladlien-358048b/
📺 YT 👉 https://www.youtube.com/@jasonatrapidcrush
🖥️ FB 👉 https://www.facebook.com/jasonmfladlien
⌨️ Twitter 👉 https://twitter.com/jason_fladlien
📲 IG 👉 https://www.instagram.com/jasonfladlien/
Timestamps:
00:00 Introduction to Jason Fladlien
02:18 From Iowa to L.A.
05:29 Jason’s beginnings
13:25 Steps taken
16:04 Webinar beginnings
24:19 Play the long game
33:30 The game changer
37:10 Caring for the customer
39:45 Lessons from the consumers
43:39 Entrepreneur’s Psychology
44:32 The brown paper bag
50:31 Comparing yourself to others
56:41 Business opportunities Speedrun
01:06:49 One to Many
01:11:11 Webinar secret
01:14:47 From brand-new to 7-figure business
01:19:27 Where to find Jason

Jan 11, 2023 • 54min
How To Get People To Actually Listen To You | JULIAN TREASURE | Unlock Your Potential #237
Meet Julian Treasure, a renowned speaker on Sound and Communication skills, notably known for his infamous TED Talks on those subjects.
In this episode, Julian and I discuss getting people to listen to you when you speak. Feeling unheard is a common problem among many. However, by applying the simple tactics Julian talks about, you can more easily engage and inspire listeners.
Julian began his career as a musician, where he learned the art of sound. After losing some of his hearing abilities due to playing music, Julian became a marketer. As a marketer, Julian helped brands identify how they sound to consumers, leading him to start The Sound Agency.
Throughout the episode, Julian touches on the importance of listening in all aspects of life, including marketing, sales, and relationships. Too often, people spend too much time talking about what they want or need rather than listening to others' wants and needs. However, Julian mentions that the best way to get people to listen to you is to listen to them first.
Julian also touches on how an environment can affect a customer's experience, specifically sounds. If something doesn't sound right to a customer, they will try to make an exit as soon as possible.
The last thing Julian discusses is learning to become a better listener. Despite technology being a major distraction, we can use it to our advantage to strengthen our listening skills.
I hope you enjoyed this episode and learned a thing or two about listening to be heard.
Create the life you've always wanted! 👉 https://theentreinstitute.com/zerocosttraining
Check Out More of Julian’s Content Here 👇
💻 https://www.juliantreasure.com/
💻 https://www.thesoundagency.com/
📖 How To Be Heard - https://www.juliantreasure.com/books
💡TED Talks - https://www.ted.com/speakers/julian_treasure
📒 Blog 👉 https://www.juliantreasure.com/blog
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/juliantreasure/
📺 YT 👉 https://www.youtube.com/@julianptreasure
🖥️ FB 👉 https://www.facebook.com/juliantreasure/
⌨️ Twitter 👉 https://twitter.com/juliantreasure
📲 IG 👉 https://www.instagram.com/juliantreasure/
Timestamps:
00:00 Introduction to Julian
04:01 Beginnings in Music
06:50 How does your brand sound?
11:57 Sound in physical spaces
13:34 Listening skill
20:27 Listening & Technology
22:56 Being right vs Being close
25:14 Filters we listen through
26:26 Good habits while listening
28:44 Voice coaching
32:50 Recruiting team’s speaking
36:06 Authenticity & Consciousness
38:49 Connecting by listening
41:52 Love & Judging
44:44 Integrity: be your world
46:03 Describing Jeff’s Listening
48:17 Tips for Zoom communication
52:01 Where to find Julian

Jan 4, 2023 • 1h 16min
Learn The Secret To Becoming A Master Influencer | JASON HARRIS | Unlock Your Potential #236
Learn the Secret to Becoming a Master Influencer 👇🏻
Meet Jason Harris, co-founder and CEO of the award-winning creative advertising agency Mekanism. Jason is also the author of the national best-selling book "The Soulful Art of Persuasion." Jason's advertising methods are so innovative that students at Harvard Business School examine case studies of these methods.
In this episode, Jason and I discuss how entrepreneurship can be a mechanism for discovering your passions and challenging yourself. Jason also touches on the secret to becoming a master influencer by using persuasion and confidence to build your brand.
Influence stems from knowing your values and what makes you unique. Unfortunately, many people don't know the values they want to live by because they don't go deep enough to truly understand themselves.
However, Jason explains how to discover your values and develop character traits to stand out from the masses. He goes deeper by analyzing the four values that transcend any business in his book "The Soulful Art of Persuasion."
"The Soulful Art of Persuasion" is essentially a guidebook for entrepreneurs that provides tips for success and character building. As Jason mentions, success can be attributed to implementing one's values and developing themselves through character-enhancing habits.
The last portion of the episode focuses on viewing our "weirdness" as a strength. A few centuries ago, being weird was punished. Now, one's weirdness can become their superpower by using storytelling to create a strong personal brand.
The main point Jason wants the audience to understand is that knowing yourself gives you the confidence to sell your ideas to people. Your identity is foundational to applying your ideas. You must know who you are as a person, what makes you unique, and what your values are to successfully sell your ideas.
Create the life you've always wanted! 👉 https://theentreinstitute.com/zerocosttraining
Check Out More of Jason’s Content Here 👇
💻 https://mekanism.com/
📖 The Soulful Art of Persuasion - https://www.thesoulfulart.com/
🎙️Soul & Science Podcast 👉 https://mekanism.com/podcast
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/jason-harris-29abb12
⌨️ Twitter 👉 https://mobile.twitter.com/jason_harris
📲 IG 👉 https://www.instagram.com/jason_harris/
Timestamps:
00:00 Introduction to Jason Harris
02:27 Jason’s beginnings
09:35 What we do better than most
11:38 Starting the business
15:56 Values & People strategy
21:06 Scaling a business
27:06 The soulful art of persuasion
29:45 About writing a book
33:36 4 entrepreneur principles
39:10 Being weird
51:57 Advice for bad ideas
56:14 3 traits for good long lasting ideas
59:26 Knowing yourself
01:03:11 Jason’s experience knowing himself
01:06:11 Outward signs for people that know themselves
01:10:15 Vulnerability
01:12:43 Being successful

9 snips
Dec 28, 2022 • 1h 16min
The Shocking Truth About How The Brain ACTUALLY Works | DR. IAIN MCGILCHRIST | Unlock Your Potential #235
Dr. Iain McGilchrist, a psychiatrist and former scholar at the University of Oxford, discusses the truth about how the brain works and how society has affected it. He emphasizes the need for creativity and risk-taking in life, and the dominance of the left-brained hemisphere in society. The podcast explores the importance of entrepreneurialism for healing society and the significance of belonging, nature, and spirituality for a fulfilling life.

Dec 21, 2022 • 1h
Embrace Your Masculinity And Live With Purpose | RYAN MICHLER | Unlock Your Potential #234
In this episode, I chat with Ryan Michler, father, husband, Iraqi Combat Veteran, and founder of the Order of Man, about what it means to be a man in today's world.
Growing up without a permanent father figure in his life, Ryan never fully understood what it meant to be a man. Eventually, Ryan realized he had to step up and learn the art of being a man before it was too late.
After deciding to leave his career in financial planning, Ryan founded the Order of Man. The Order of Man is an online community and resource for helping men level up and become the man they were destined to be.
Throughout the episode, Ryan discusses the difference between being male and being a man. Many men in our society still act like boys because they don't know how to become a man or don't want to.
The last thing Ryan touches on is the downfall of manly men in society because of the narrative pushed by people in power. He stresses that the only way to shift the narrative is for men to take control and lead their families as strong men.
Create the life you've always wanted! 👉 https://theentreinstitute.com/zerocosttraining
Check Out More of Ryan’s Content Here 👇
💻 https://www.orderofman.com/
📖 The Masculinity Manifesto - https://www.amazon.com/Masculinity-Manifesto-Establishes-Influence-Credibility/dp/1684513316/
🎙️Order of Man Podcast 👉 https://www.orderofman.com/podcast-3/
📒 Blog 👉 https://www.orderofman.com/blog/
ℹ️ LinkedIn 👉 https://www.linkedin.com/in/ryanmichler
📺 YT 👉 https://www.youtube.com/@Orderofman
🖥️ FB 👉 https://www.facebook.com/RyanPMichler/
⌨️ Twitter 👉 https://mobile.twitter.com/ryanmichler
📲 IG 👉 https://www.instagram.com/ryanmichler/
Timestamps:
00:00 Introduction to Ryan Michler
01:08 Why help men be better?
04:01 Present times
05:57 Creating a profitable movement
10:00 Impostor syndrome
12:10 Journey developing as a man
14:54 Male vs man
17:17 Protect, Provide, Preside
21:32 Stoicism
23:27 Order of Man Events
25:54 Following your path
31:17 Providing
32:55 Habits & routines
34:53 Interesting guests on Ryan’s podcast
37:46 Masculinity
43:29 Femininity
45:44 Being offensive
48:46 Father’s role
55:05 Speaking based on what's right
59:11 Where to find Ryan Michler