Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show NotesConnect With: Micah Fisher-Kirshner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show NotesConnect With: Micah Fisher-Kirshner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show NotesConnect With: Marcus Tober: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Educational Partner, discusses SEO trends of this past month. The pandemic, core updates, and rising conflict have all impacted websites. Some continue to lose market share while others are steadily making positive gains. Today, Tyson uses Searchmetrics’ data to determine this month’s SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder and Head of Development at Taia Translations, Matija Kovac, wraps up discussions on the importance of localization in your business strategy. As technology continues to advance, localization becomes accessible to more companies. Rather than taking all of our jobs, AI and machine translation advancement continue to create more demand for professional translation services. Today, Matija talks about the future of AI and machine translation. Show NotesConnect With: Matija Kovac: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder and Head of Development at Taia Translations, Matija Kovac, continues to discuss the importance of localization in your business strategy. Advances in technology have lowered the cost of translating your content for different markets. Before companies can build an effective machine translation solution for internationalization, they must build their translation memory. Today, Matija speaks about how companies can build their translation memory. Show NotesConnect With: Matija Kovac: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matija Kovac, Co-Founder and Head of Development at Taia Translations, discusses the importance of localization in your business strategy. Just five years ago, the process of localization was complicated and very costly for business. Nowadays, machine learning, AI solutions, and APIs are making localization much smoother and faster. Today, Matija speaks about why localization is critical for international business. Show NotesConnect With: Matija Kovac: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PreVisible.io CEO and Co-Founder, Jordan Koene, talks about recent acquisitions in the SEO space. Point solutions are being acquired by big platforms like Semrush and Conductor. Acquisition and consolidation trends show no sign of slowing in 2022. Today, Jordan provides his take on recent acquisitions made by Conductor and Semrush. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PreVisible.io CEO and Co-Founder, Jordan Koene, talks about Google’s new SERP features. Google’s collection and use of data has always been widely debated. Now that they’ve teamed up with eCommerce giants like Shopify, they have an even deeper level of access now. Today, Jordan discusses what SEOs should know about Google’s new SERP features. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren’t spending enough time talking to their customers. As a result, their content often misses the mark for consumers and B2B decision-makers. Today, Skyler talks about why marketing teams fail at content marketing. Show NotesConnect With: Skyler Reeves: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.