Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. To achieve success within technical SEO, proficiency in a number of hard skills is a must. If you’re unable to understand things like core web vitals, you’re unlikely to identify where the opportunities live within technical SEO. Today, Jordan and Tyson discuss the hard skills required to be successful in the technical SEO space. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into technical SEO. Of all the segments within SEO, technical SEO may be the most underserved. There aren't many educational resources around the operationalization of these tactics within the organization. Today, Jordan and Tyson discuss why technical SEO is important. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Backlinks are incredibly valuable when it comes to establishing credibility with Google. Now that Google isn’t crawling as much as they used to, how much should websites really be prioritizing backlinking strategies? Today, Jordan talks about John Mueller's myths for backlinking. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Audio has always taken a backseat to video, images, and maps on the SERP. As audio becomes a mainstream source of information for consumers, the potential for audio advertising is just one of the many reasons for Google to prioritize audio content. Today, Jordan talks about how Google might handle audio SEO. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, PreVisible CEO and Co-Founder, discusses SEO news. Lately, UGC and large content sites have seen unconfirmed losses in long-tail scenarios. With ripoff domains on the rise, Google seems to be putting MUM to work and getting rid of low quality and spam pages from the rankings. Today, Jordan talks about the unconfirmed spring 2022 Google update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study. Show NotesConnect With: James Scherer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC investments. Instead, content marketing strategies should enable our priority pages to start and continue ranking for high intent, high volume key phrases. Today, James talks about the post and pillar content marketing method. Show NotesConnect With: James Scherer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.