Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. If your SEO strategy is still based on topping the results in terms of the traditional 10 blue links, you’re likely to get overshadowed on the SERPs. In reality, the SERP is moving towards being a more visual experience, so the more that you understand what’s going on with the SERP and user intent, the more you’ll understand what content formats you need to be producing to stay relevant. Today, Andy discusses non-obvious uses of video in the SERP. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-Founder and CMO of Orbit Media, talks about how to take advantage of changes to the SERP. When it comes to optimizing your SEO strategies, it’s not just about creating good content or ranking for keywords. A lot of the time, it boils down to having a flexible SEO and SERP strategy and trying to understand what Google is looking to provide to its users so that you can get the most visibility through your relationships. Today, Andy breaks down how you can fix your broken SERP strategies. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. One thing every advertiser fears is getting their Google Ads account suspended. Getting the account reinstated isn’t an impossible feat, but it does require that certain steps are followed carefully to avoid having to appeal numerous times. Today, John discusses staying on the good side of Google. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Horn, CEO of Stub Group, talks about SEO and PPC. If Google’s changes to the SERP indicate anything, it’s that there’s a clear prioritization of paid ads. So, to maximize your chances of winning a user’s click, you have to have a good PPC and SEO strategy or risk losing out on traffic. Today, John discusses the interaction between SEO and PPC. Show NotesConnect With: John Horn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, explores the state of the SEO job market. Despite the surge in tech layoffs, the SEO job market shows signs of strengthening. Several executive-level positions are now emerging within enterprise companies, presenting a golden opportunity for mid-level SEO professionals to advance into upper management positions. Today, Tyson discusses the latest developments in the SEO job market. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user’s intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about the benefits of link building. While SEO tactics continue to evolve, link building has stood the test of time. Link building plays a crucial role in establishing expertise and credibility in a specific subject matter, and when reputable websites link back to your content, search engines take notice. Today, Jeremy discusses why link building is so important to SEO. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about SEO strategies for startups. For SEO beginners in the startup world, there is a common misconception that driving meaningful traffic to their websites will require a significant amount of time. However, the timeline is often shorter than anticipated when a strategic approach is taken. Today, Jeremy discusses how to do SEO for startups. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Moser, CEO of uSERP, talks about link building in 2023 and beyond. If the December 2022 link spam update is any indication, link building is still crucial and may be even more important than before. However, traditional link-building tactics have lost their effectiveness, and obtaining high-quality links from reputable domains that were previously difficult to access is now the differentiating factor in a highly competitive landscape. Today, Jeremy discusses link building in 2023 and beyond. Show NotesConnect With: Jeremy Moser: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.