Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, and engineering teams; tips for those having C-suite conversations about SEO; tips for forecast building; and how to manage expectations and speak to AI overviews.  Show NotesConnect With: Zack Kadish: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements. Show NotesConnect With: Kevin Fowler: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest return on ad spend from Google Ads. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business. Show NotesConnect With: Brenton Thomas: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO.  Show NotesConnect With: Roxana Stingu: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance. Show NotesConnect With: Roxana Stingu: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming to enhance their online presence while maintaining their SEO foothold. Today, he discusses the critical steps and considerations necessary for a successful SEO-friendly migration. Show NotesConnect With: Charles Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance of staying ahead in a rapidly evolving digital landscape and how leveraging advanced SEO techniques can significantly enhance online visibility. His expertise offers valuable lessons on effectively navigating the complexities of SEO in a competitive industry. Show NotesConnect With: Charles Taylor: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience. Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.