Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha discusses expanding topic modeling into technical SEO. Show NotesConnect With: Natasha Ghosh: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natasha Ghosh, SEO Manager at Riot Games, discusses the relevance of structured data and schema markup as we head toward 2024. They explore the impact of Google's efforts to provide information on the SERP, the importance of structured data in immersive search experiences, and the benefits of using structured data and schema tags for SEO.

Lainey Graham, an expert from Clemson University, delves into the connection between on-page SEO and content strategy. In the journey of redesigning clemson.edu, the fusion of content strategy and on-page SEO emerged as pivotal. Working in tandem with a content strategist, the focus zeroed in on aligning user needs with site content. Today, Lainey discusses the relationship between on-page SEO and content strategy.  Show NotesConnect With: Lainey Graham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lainey Graham, Senior Digital Editor and SEO Manager at Clemson University, delves into keyword research for storytelling. Rarely does SEO sit within the storytelling team, but at Clemson University, this alignment empowers diverse functions with support and education. This unique setup ensures that every storytelling initiative commences with keyword research, effectively uniting the institution's message with the specific demands of the intended audience. Today, Lainey discusses keyword research as a starting point for storytelling. Show NotesConnect With: Lainey Graham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages. Show NotesConnect With: Jesse Tutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency. Show NotesConnect With: Jesse Tutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset. Show NotesConnect With: Craig Dunham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO of Lumar, Craig Dunham, discusses why the C-Suite must understand SEO for sustainable customer acquisition. He emphasizes the high costs of digital ads and the need for executives to prioritize technical health and website infrastructure. The importance of customer experience, website optimization, and the role of a chief digital officer are also explored.

Bernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions. Show NotesConnect With: Bernadette Nixon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.