Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben compare and contrast the importance of technical site performance and content quality in view of the recent changes to Google's Search Algorithm. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018. Show NotesConnect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your website content. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 5: The Quickest & Most Impactful Holiday Optimizations As simplistic as these important tactics can be, back-to-basics page element updates, optimizations and the heightened importance and need to work under tight deadlines are the focus of this the fifth and final episode of Holiday Triage Week. In triage no. 5, Ben and Tyson recommend having your fundamentals ready and bringing your decision making back to the data, familiar themes throughout the week. Tune in to learn more. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking and cross promotion. In triage no. 4, Ben and Tyson talk about the do’s and don’ts of this low resource, high-return activity with a great little tip on leveraging your affiliate partners to boost holiday search results. Listen in to learn more. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some clever SEO hacks. In the third episode, we talk about how to optimize the right holiday content without sacrificing future (non-holiday) performance. Take some time with Ben and Tyson to better understand where to focus your repurposing efforts. Show Notes Connect With: Tyson Stockton: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.