Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up: How do you create a strategy that meets your business's traffic requirements? Why do certain Bing URLs rank better than others? What are the different strategies for engines like DuckDuckGo that lack personalization and don’t use personal data like IP addresses? How to revisit your localization strategy and develop content for DuckDuckGo? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually ate their lunch. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show NotesConnect With: Michael King: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not only by Google, but with other credible sources as well? How does Google determine brand authority and the value of a link? Will paid ads make my Google rankings go higher? Show NotesConnect With:Jordan Koene: Website // LinkedIn Kathy Alice Brown: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is holistic content, and why is high density, high volume content becoming more successful? What is Google’s strategy in determining the individual authority of a Dr. Smith over brand authority of a WebMD? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and Ben Shapiro of Searchmetrics take a deep dive into travel, looking at who is winning and losing, and why. You’ll learn: How are brands like Marriott and Hilton positioning their online content? How are TripAdvisors and other content-centric players winning with user-generated content reviews and guides? How are the online travel agencies like the Travelzoo and Expedia weathering the transition? How is location-based content like maps impacting the mobile experience and rankings? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining market share once considered impossible. Searchmetrics SEO strategists analyze who is winning, losing, and why. What is the mix of key players and how is their content propelling their business? Why is having HTTPS enabled for players like Nerd Wallet, Credit Karma, and Fool.com critical for Google rankings? How are Chase and Schwab using long form content? Why is protecting the privacy of users impacting rankings? Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take to ensure better visibility. Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series, SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility. Show NotesConnect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.